Airbnb: Mibvunzo gumi yaKathrin Anselm

Kathrin Anselm ndiye Mutungamiriri Mukuru weAirbnb wenyika dzeDACH (Germany, Austria neSwitzerland), pakati pevamwe, uye mutauri wevaenzi paITB Berlin Convention yegore rino.

Mai Anselm, hunhu hwevanhu hwekufamba hwadzokera kune pre-denda mazinga?

Tiri kuona kudiwa kwakakwira uye kwepent-up kwekufamba maererano nenhamba - mazororo emaguta uye mafambiro ekunze adzoka uye ari pakudzoka. Tiri kuona kukura kwakakwira kwekugara kwakabhuka kwehusiku mumaguta makuru: 20 muzana kupfuura muQ4 2021. Zvisineyi, musanganiswa webhizinesi unoramba uchisiyana nemakore asati atanga denda. Nekuti denda rachinja mafambiro evanhu: vanhu vanoda kufamba, asi kazhinji nenzira yakasiyana nekare.

Mafambiro evanhu achinja sei panguva ino?

Ndangotaura nezvekudzoka kwemabreaks emudhorobha. Panguva imwecheteyo, chikamu chimwe muzvishanu chehusiku hwakarongerwa Airbnb muna 2022 ndehwekugara kwemwedzi mumwe kana kupfuura, izvi zvakanyanya kudarika panguva imwe chete muna 2019 denda risati rasvika. Vanhu vanofarira kugara munzvimbo imwe kwechinguva uye kuita imba yavo kure nemusha.
Tinoona kusiyana-siyana uye kuparadzirwa kwakafara kwemaitiro ezororo. Vafambi vanokwezvwawo kumaruwa. Kugara kwehusiku kumaruwa muna 2022 kuGermany kwakakwira nezvikamu makumi matanhatu muzana zvichienzaniswa ne60.
Sezvo vashandi vazhinji vaine mukana wekushandawo kure ivo vanosanganisa basa nekufamba - saka miganhu pakati pebasa, nhandaro nekufamba yakawedzera kudzima.

Izvi zvinodikanwa zvitsva zvinoonekwa sei mukutsvaga papuratifomu yako?

Iko mukana wekushanda, izvi zvinoreva kubatanidza basa nezororo, zvinounzawo zvitsva zvinodiwa zvekugara. Semuenzaniso, kukurumidza Wi-Fi yakakosha kune vakawanda. Vafambi vari kutsvaga akavimbiswa kumhanya kweWi-Fi, dzimba dzine makicheni nemichina yekuwachisa, uye zvekugara nekushanda. Uye vakawanda vari kutora zvipfuwo zvavo. Chokwadi chinonakidza: mamirioni mashanu shamwari dzemakumbo mana dzakabatana neAirbnb panzendo muna 2022.

Zvakadini nemamwe mafambiro?

Isu tinoona kuti chikamu chedu che "Nhaka" chiri kunakidzwa nemukurumbira. Mushure memwedzi yakawanda yekuomerwa kwakanangana nedenda, vanhu vanoshuvira kuve nezviitiko zvezororo remunhu uye kuzadzisa zviroto zvavo zvekufamba. Vaenzi vanogona kugara mumamongi, mamhepo ekare kana machechi akashandurwa uye kunakidzwa neyakasiyana tsika nhaka. Vanonakidzwa nekunzwa semwana wamambo uye kugara munhare yakashongedzwa kana kumuka muimba yemwenje. Zvakakosha kuziva kuti chikamu che70 muzana chepokugara kwakadaro chiri kumaruwa, izvo zvinobatsira vagari vekumaruwa mune zveupfumi. Gore rapera, Airbnb yakapa €1.5 miriyoni kuVerein Schlösser und Gärten (Castles and Gardens Association) kusimudzira nhaka yetsika yakasiyana uye kusimbisa kushanya kwetsika kumaruwa. Varidzi vezvivakwa zvenhoroondo vanogona kunyorera kuVerein Schlösser und Gärten kuti vawane rubatsiro kubva pa5,000 kusvika ku50,000 € kuitira kuchengetedza matombo avo etsika.

Vanhu vari kuenda kupi muna 2023?

Pakufamba kune dzimwe nyika, maitiro pakati pevaGerman muchirimo chino anosanganisira London, Paris, Amsterdam, Barcelona neCopenhagen. Pakufamba kwemumba, maGerman parizvino ari kutarisa zvakanyanya kuBad Staffelstein kana Sylt. Kufamba uri wega kuri kuitikawo. Vakadzi vakawanda vari kufamba vari voga paAirbnb, nehusiku hunosvika 30 muzana hwakabhuka muzvikamu zvitatu zvekutanga zva2022 pane panguva imwe cheteyo gore rapfuura. Nenzira, Germany iri pakati pepamusoro gumi nyika dzekuenda kune vafambi vega. PaAirbnb tinopindura mafambiro anoita vanhu - uye chinja puratifomu kuti ienderane nezvavanoda. Isu tiri zvakare kuseta maitiro matsva ane hutsva.

Izvi zvinotaridzika sei, semuenzaniso?

Takatanga basa rekutsvaga rekuti "I'm Flexible" nguva yadarika uye gare gare Airbnb "Zvikamu". Neizvi, vashanyi havafanirwe kuzvipira kune chaiyo zuva kana nzvimbo, uye vanokwanisa kuronga nzendo dzavo zviri nyore uye kuwana pekugara kwavasina kumboziva kuti iripo. Unogona kuwana nzvimbo dzaungadai usina kumbonyora mubhara yekutsvaga. Uye zvechokwadi, data redu rinoratidza kuti vashandisi vekutsvaga uku vanowanzo bhuka kure nenzvimbo dzepamusoro uye nguva dzekufamba, uye mukati memaguta, vanowanzogara munzvimbo dziri kunze, maitiro anonakidza ekufamba kwakaenzana.

Tiri kurarama munguva dzisina kugadzikana munyaya dzehupfumi, mutengo wekurarama uri kukwira. Izvi zvachinja sei Airbnb?

Vanopfuura 30 muzana yevaenzi paAirbnb muGermany vanoona kuroja apo neapo senzira yekuwana mari yakawedzerwa. Semuenzaniso, izvi zvinogona kuita sekuita kamuri kuwanikwa kana mwana akura abhururuka dendere. Nemakamuri epachivande akadai, Airbnb isarudzo inokwanisika kune vechidiki. Airbnb yakazvarwa kubva mudambudziko apo vavambi, Brian naNathan, vakatadza kubhadhara rendi muna 2008, mukati mekuoma kwehupfumi hwenyika. Tiri kuona kudiwa kwemakamuri akavanzika anodhura, uye muchikamu chechitatu chegore rapfuura tichienzanisa nenguva imwe cheteyo denda risati rasvika, huwandu hwemakamuri matsva akawedzerwa akawedzera ne30 muzana. Uye isu tine tarisiro yekuti mune ramangwana kufamba kuchave kwakanyanya nezve hushamwari, kubatana, uye kuunza vanhu pamwechete - zvingave zvakanaka kugovera pekugara. Nenzira, muvambi Brian pachake iye zvino ari kutora imba yega mumba make paAirbnb.

Airbnb iri kupomerwa mhosva yekukuchidzira kushanya kwevanhu vakawanda mumaguta uye kunyima vanhu pekugara. Uri kuitei kupikisa izvi?

Airbnb iri kushanda nemaguta nehurumende pasi rese kugadzira mitemo yakajeka uye kubatsira vagamuchiri kugovera dzimba dzavo, kutevera mitemo, uye kutevedzera zvavanosungirwa kuita mutero.
Semuyenzaniso, kubvira Kurume 1, 2023, nhamba yekunyoresa kana ruzivo rwekufonera inosungirwa kune vese vanogamuchira muBerlin avo vanoda kuhaya pekugara kweisingasviki mwedzi mitatu panguva. Rondedzero dzisingazadzise zvinodiwa izvi dzinogona kungoshandiswa pakurenda kwenguva refu, senge vadzidzi, kana kubviswa pachikuva. Airbnb ndiyo yega chikuva muindasitiri yekufambisa iri kuita izvi. Tinoda kubatsira mukuchengetedza dzimba uye kushanya kwakanaka muBerlin, panguva imwe chete tichigonesa vaenzi kugovera imba yavo nevaenzi. Neiyi nzira, mauto muBerlin anogona kuwana yakawedzera zvishoma pamberi pekukwira kwemitengo yekugara.

Gore rapfuura, wakazivisa kuti uri kubatsira 100,000 vapoteri vari kutiza Ukraine. Wazadzisa chinangwa chako here?

Hungu, September apfuura, mwedzi mitanhatu pashure pechiziviso chacho, takazadzika nharidzano yedu yokugovera pokugara kwechinguvana kuvapoteri 100,000 130,000 vari kutiza Ukraine. Rimwe gore mushure mekunge kunetsana kwatanga muUkraine, Airbnb.org yakapa dzimba dzemahara kuvanhu vangangosvika zviuru zana nemakumi matatu. Takashanda pamwe uye tinoramba tichishanda nemasangano akawanda anobatsira vanhu. Kuzadzisa chinangwa chakakosha ichi kwakagoneka chete kuburikidza nenharaunda yedu inoshamisa yevaenzi vakavhura dzimba dzavo kune vanhu.

Horidhe yako yekupedzisira wakaipedzera kupi?

Nguva pfupi yapfuura ndakapedza mazuva gumi ndichishanda muErieira pamhenderekedzo yePortugal yeAtlantic uye muLisbon yakavakidzana nayo. Ndakashanda kubva ikoko kwemazuva mashoma, uyezve ndakaenda kuzororo. Ndakatsvaga nzvimbo pedyo negungwa, kuitira kuti ndimbofamba-famba pamhenderekedzo yegungwa pamberi pemusangano wangu wekutanga webasa, kunyura zuva panguva yekuzorora, kuona kunyura kwezuva pakupera kwezuva, uye gare gare kuongorora chikafu chechiPutukezi guta rekare. Kubva gore rapfuura, chirongwa cheAirbnb Rarama uye Basa Chero Kwese chaita kuti vashandi pasi rese vashande “pakuenda”. Ropafadzo huru, sezvo inotibvumidza kuwana nyika nyowani, kupedza nguva tiri toga kana nemhuri dzedu kunze kwenyika, kuona hupenyu hwemazuva ese hwekuenda kunze kwemwaka wevashanyi nenzira yechokwadi uye, hongu, kuonana nevanhu veko. .