OYO cheni yemahotera nedzimba iri kuona kukura kwakakura muIndonesia mune isingasviki mwedzi mitatu yekushanda kwayo munyika. Yakatangwa muna Gumiguru 2018 ine tambo yeanopfuura makumi matatu yakazara-akaunganidzwa - akashandiswa uye akashandiswa - mahotera akasarudzika uye anopfuura makamuri 30 mumaguta matatu muIndonesia - Jakarta, Surabaya nePalembang, nhasi OYO Hotels ave kutoshanda mahotera zana nemakumi mashanu mumaguta gumi nematanhatu, uye ane yakaona 1000x kusvetuka mukukura. OYO Mahotera arikutsvaga kukura kwakasimba trajectory yega pachayo munyika nekuwedzera makumi manomwe emahotera mwedzi wega kuketani yayo uye iri kutarisa kupera 150 nekuvapo kwayo mumaguta zana muIndonesia. Iyo kambani yanga ichikurumidza kukura kuburikidza nemusika weIndonesia padanho riri kupfuura mabhenji epfuura. Ichitsigirwa netarenda rakasimba remuno nekuurayiwa, kambani inoenderera mberi ichiratidza kuzvipira kwayo kwakasimba mukuwedzera kukosha kuindasitiri yevaenzi yeIndonesia. inokura nekukurumidza pasi rose
Achitaura nezve zano reIndonesia, Ritesh Agarwal, Muvambi & Boka CEO, OYO Hotels uye Dzimba akati: "Isu tinotenda kuti chakavanzika chedu chekubudirira muIndonesia ndiyo nzira yatakavaka bhizinesi redu munyika. Izvo zvaive zvisati zvamboita zvekuwedzera kupinda munyika nyowani ine yakasarudzika yakawanda-nyika kuzivikanwa kana nzira yekushanda. Takapinda muIndonesia nemafungire ekambani yeIndonesia yakaona mukana wekuteedzera OYO bhizinesi rakabudirira muIndia kugadzira chimwe chinhu chakasarudzika uye chakanangana neIndonesia, uye mhedzisiro yacho inoonekwa. Chikamu chega chega chese mashandiro edu muIndonesia chakanyanya kuwanikwa. Iyi nzvimbo yakatibatsira mukugadzirisa chipo chedu kubva pakuona kwemufambi munyika uye chii chaishayikwa kubva pane zvaakamboona kare apo OYO yakanga isipo. Kubudikidza nenzira iyi, isu takakwanisa kugadzira yakasarudzika uye ndeyechokwadi kambani yemuno inotungamirwa netarenda remuno munyika uye takatsigirwa neruzivo uye kuziva kwerudzi rwevabereki, iyo inovimbisa yakanaka imba inokwanisika pekugara mune akawanda uye akawanda maguta mu Indonezhiya. Iri richiri Zuva 0 kwatiri, isu tiri kunyatso kubheja hombe kuIndonesia. "Tine chinangwa chekuisa mari inodarika mamirioni zana emadhora mumusika uyu wakakura uye tinoronga kuwedzera huvepo hwedu kumaguta epamusoro zana muIndonesia, kusanganisira Yogyakarta, Bandung, Surabaya yatakapinda munguva pfupi yapfuura tichipinda muBali mukati memwedzi gumi neimwe inotevera."
Musika wemuhotera weIndonesia unozivikanwa nekusaenzana-kwekushaikwa kwekuenzana kwenzvimbo dzekugara dzakanaka uye OYO, kubvira pakavambwa munyika, yashandisa hunyanzvi hwayo, mashandiro, kukwirisa uye shanduko kugona ichigadzira kuenzana pakati pezvinhu izvi. Chikamu chekugamuchira vaeni munyika chakaratidza kukura kwakasimba uye kwakanaka kunotsigirwa nemhando yepamusoro yekufamba pakati pevaIndonesia uye kuwanikwa kwezvakawanda uye zvinodhura zvekufambisa mumusika, kunyanya ndege dzebhajeti. OYO pachayo yakacherekedza kukwira kwenzira yevafambi vakangwara munyika. Pakufamba kuzororo kana zvebhizinesi zvinangwa, ivo vanotsvaga zvakanyanya zvemhando yepamusoro, asi zvisingakwanisike pekugara sarudzo. Apa ndipo apo OYO Hotels anoita basa rakakosha nekuzadzisa zvirevo kuburikidza neiyo tekinoroji yakatungamira yekugamuchira vaeni modhi.
Rishabh Gupta, Nyika Musoro, Indonesia, OYO Mahotera uye Dzimba akatsanangura: "Kubva pakutanga chaipo, isu tiri vanoshingirira mukuunza yakanakisa OYO ruzivo kune veIndonesia uye vepasirese vafambi. Kukura kwedu mumwedzi miviri yapfuura kwave kuri kwemhando dzose, uye kunoratidza kupindura kukuru kwemusika pakuvapo kwedu munyika. Tine tekinoroji seyakagonesa uye kugona kwedu mukukwira, kushandura uye kushanda mahotera, tiri kubudirira kuwedzera 70 mahotera mwedzi wega kune cheni yedu. Isu takagamuchira mhinduro inoshamisa kuzvipiro zvedu sevanopfuura makumi manomwe kubva muzana emahotera edu parizvino vanofarira chiyero che70 + pane akasiyana mapuratifomu ekubhuka. Kuitwa kwedu uye kugona kwekuita kunotsigirwa nekuedza kwechikwata chemuno uye chakasimba chinoumba vanhu vanopfuura mazana mana veIndonesia vanonyatsonzwisisa mamiriro ekugamuchira vaenzi munyika uye kukosha kwevatengi. Isu tine timu yakazvipira ye8 mainjiniya avo vanokwanisa kushandura mahotera mumazuva makumi maviri chete uye kuvaunza kumusoro kune iyo OYO zviyero kuona chiitiko chinotungamirwa-chepamusoro chevashanyi vedu. Iine huwandu hwakazara hweUS $ 400 miriyoni yakazvipira kumusika uyu, isu tine hukasha zvirongwa zvekukura zve70. Tine tarisiro yekuwedzera maOYO Mahotera kumaguta anopfuura zana muIndonesia. Tiri pazviri, tinofara kusimbisa kuti isu takanangana nekutyaira kukura kwe bhizinesi redu munyika, tichiri kusimudzira nekutyaira ma synergies emuno muchimiro chekudyidzana kune zvibereko zvinobatsira mukuvaka kugona.
Ibu Lidya, Asset Muridzi, OYO Sarkawi Residence, Indonesia, akati: “Ndakachengeta pfuma yangu neOYO Hotels mwedzi mina kumashure apo ndainetseka nekugara makumi maviri nemasere muzana. OYO Mahotera akagadziridza imba yangu zvakanaka, uye ikozvino tave pa28% pekugara, kazhinji. General Manager akasarudzwa neOYO anga ari rutsigiro rukuru, uye tiri kufunga kutenga chinhu chitsva cheOYO Hotels. ”
Epril Purwadi, Corp. Hotel Development Manager, Adhi Persada, mudiwa naOYO kubvira Nyamavhuvhu 30, 2018, akadaro, “Tine zvirongwa zvakawanda muIndonesia. Mazhinji epfuma yedu mafurati uye isu tine hurongwa hwekumhanyisa revhisi rebhizimusi remapurati munzvimbo dzedu. Takatanga neimwe yemabasa edu muBekasi. Pakutanga chivakwa chacho chaive nemugove wakashata wemugove sezvo kugara kwedu kwaive pazasi pe40%. Takaenda kunogara neOYO musi wa30 Aug uye mukati memwedzi mumwe kugara kwacho kwakasvetukira ku80% +. Chikwata cheOYO chatibatsira nehunyanzvi hwakatenderedza manejimendi manejimendi, manejimendi ekuunganidza mari, manejimendi ekushandisa mari, zvichitigonesa kuendesa pane 30 +% GOP "Tinofara zvikuru nekuita kweYOYO uye takatosaina MOU yemakamuri mazana mashanu + neOYO kumabasa edu akasiyana siyana muIndonesia."
Sigit Roestanto, Mutevedzeri weMutungamiri weHK Realtindo, akataura, achiona maitiro etekinoroji yedijitori nhasi chinhu chakakosha chinogona kuverengerwa kuwedzera kushambadzira kwechigadzirwa, kunyangwe zvigadzirwa zvemidziyo. "Nenzira iyi HKR inotsvaga kuwedzera basa redhijitari iro rinowanikwa nyore nyore uye rinoshandiswa neruzhinji kuti riwedzere musika webhizimusi rezvivakwa, tine tarisiro yekuti kushanda neOYO Hotels kunogona kubatsira kuwedzera purofiti nekugara kwekambani."
Sei OYO ichichinja kuita mudiwa wepano?
Chii chiri kushanda:
- Kuvaka timu yakasimba yemuno kubva pasi-kumusoro, inogadzira vanopfuura mazana mana veIndonesia vanonzwisisa zvakakwana nyika yekugamuchira vaenzi uye kukosha kwevatengi.
- Nhengo dzevamiririri vashoma uye vatungamiriri vanobva kunyika yekwa brand.
- Chikwata chakazvipira che 70 mainjiniya ehurumende anokwanisa kushandura mahotera mumazuva makumi maviri chete uye kuvaunza kumusoro kune OYO zviyero zvichisimbisa chiitiko chinotungamirwa-chevatenzi.
- Chipikirwa chekugara kwemhando yepamusoro pamitengo inodhura nguva dzese - OYO yakashongedzwa, makamuri akachengetedzwa zvakanaka, anosanganisira zvigadzirwa zvemazuva ano uye zvekudya zvekudya zvemangwanani, machira asina ruvara, WiFi yemahara, terevhizheni uye 24/7 rutsigiro nemitengo inotangira kuzasi seIDR 149,000 husiku uye avhareji kuIDR 230,000 pausiku.
- Izwi remuromo kutumira pamusoro pekubhadharwa kushambadzira kwakasimudzira kukwidziridzwa
- Zvinonakidza kucherechedza ndezvekuti ekupedzisira matatu maguta anotanga muna Ndira ega eYogyakarta, Bandung neSurabaya zvakaitika mukati memavhiki asingasviki maviri eumwe neumwe.
- MuYogyakarta neBandung, OYO yatove nemahotera gumi neshanu uye anopfuura makumi mana eOpreneurs (vashandi) imwe neimwe mukati memazuva makumi mashanu nemakumi matanhatu ekushanda zvichiteerana.
- MuSurabaya, OYO yakaona yakasarudzika yepamusoro neanopfuura makumi maviri nematanhatu franchised uye akahaya mahotera, anopfuura mazana mapfumbamwe emakamuri akasarudzika uye makumi mana OYOpreneurs.
Nemhedzisiro yekuti:
- OYO parizvino iri kuwedzera pamusoro pe 70 mahotera mwedzi wega
- Vanopfuura makumi manomwe muzana eOYO mahotera parizvino vanofarira chiyero che70 + pane akasiyana mapuratifomu ekubhuka.
- Kubudirira kwechangobva kuitika kwechiratidzo mune dzimwe nyika dzeAsia senge Malaysia neChina kuri kukonzera kuti vashandisi varipo vachishandisa iyo OYO app muIndonesia
Pakutanga, OYO yakwanisa kugadzira yakasarudzika Chinese chiziviso cheayo yemuno Chinese bhizinesi nemhedzisiro yekuti isu tave ikozvino mune anopfuura mazana maviri nemakumi maviri emaguta eChina uye tine anopfuura 280 mahotera uye anopfuura 5000 makamuri.
ZVOKUBVA MUNYAYA INO:
- Through this approach, we have been able to create a unique and authentic local company led by best local talent in the country and backed with the knowledge and know-how of the parent brand, that promises good quality affordable accommodations in more and more cities in Indonesia.
- OYO Hotels is charting a strong growth trajectory for itself in the country by adding 70 hotels every month to its chain and is looking at ending 2019 with its presence in 100 cities across Indonesia.
- We entered Indonesia with the mindset of an Indonesian company that saw an opportunity to emulate OYO's successful business model in India to create something unique and relevant for Indonesia, and the results are visible.
