Zvinoenderana neshumo ichangobva kuburitswa, 'Niche Tourism, 2022 Kwidziridzo - Thematic Research', kudiwa kwemazororo ekushanya uye zviitiko zviri kukura pakati peGeneration Hashtag (inotsanangurwa sevanhu vakazvarwa pakati pa1991 na2005).
Generation Hashtag isimba rinomhanyisa kuseri kwehupfumi hweruzivo, hunotsanangurwa sehupfumi umo zvinhu nemasevhisi zvinotengeswa nekusimbisa maitiro aanoita pahupenyu hwevanhu. Saka nekudaro, yakabatana zvakanyanya ne niche tourism nekuda kwehupamhi hwemhando dzenzendo dzemunhu uye zviitiko zvinogona kupihwa.
MuQ1 2021 Global Consumer Survey, vakapindura vakabvunzwa kuti yakawanda sei chigadzirwa/sevhisi yakarongedzerwa kune zvavanoda inopesvedzera sarudzo yechigadzirwa chavo. Ongororo iyi yakawana kuti 27% yeGen Z uye 26% yeMireniyamu vakati 'inogara ichikanganisa sarudzo yangu yechigadzirwa,' izvo zvaive zvikamu zviviri zvepamusoro kubva pamazera ese akaongororwa, uye 3% pamusoro peavhareji yepasi rose.
Global Consumer Surveys kubva kuQ4 2018, Q3 2019, uye Q3 2021, iyo yakabvunza vafambi rudzi rwezororo ravanowanzo tora, inoratidza kuwedzera kuri kuita kwemhando dzerwendo rwe niche pakati pevechidiki.
Mhedzisiro yacho inoratidza kuwedzera zvishoma nezvishoma mukurumbira kune akasiyana niche rwendo mhando dzinosanganisira adventure, gastro, eco, LGBTQ uye mazororo ehutano uye ehutano mukati meboka iri. Nekudaro, iyo muzana yeGeneration Hashtag vakapindura vanotora dzimwe tsika dzechinyakare dzenzendo dzakadai sekuzorora kweguta, uye zuva nekushanya kwemahombekombe zvinogara zvakangofanana mukati meongororo dzepagore.
Zvido zveGeneration Hashtag zviri kubatsira kutyaira akawanda mafomu ekushanya niche kune inotevera nhanho. Anenge ese marudzi ese e niche tourism yakafukidzwa muongororo mumakore matatu apfuura yakaratidza kuwedzera kwekuda kubva kune iyi cohort. Chizvarwa ichi iramangwana reindasitiri, uye mhedzisiro inoratidza kuti kudiwa kwavo kwemhando dzerwendo rwe niche kuchabatsira kufambisa kudzoreredza kwekushanya.
Vakuru vechidiki vanoshuvira kuwana zvakawanda zvinonakidza uye zvine musoro zviitiko. Saka nekudaro, kukosha kunoonekwa hakuwanzo kudzika kune mutengo chete. Makambani ekufambisa uye ekushanya anoshanda muzvikamu zve niche anofanirwa kutarisa kuGeneration Hashtag mukati memishandirapamwe yekushambadzira. Musika uyu wakasiyaniswa zvakanyanya unogona kuita sechinhu chekusarudza mukupora kwemakambani ehunyanzvi uye kukura mune ramangwana.
ZVOKUBVA MUNYAYA INO:
- Generation Hashtag isimba rinomhanyisa kuseri kwehupfumi hweruzivo, hunotsanangurwa sehupfumi umo zvinhu nemasevhisi zvinotengeswa nekusimbisa maitiro aanoita pahupenyu hwevanhu.
- Ongororo iyi yakawana kuti 27% yeGen Z uye 26% yeMireniyamu vakati 'inogara ichikanganisa sarudzo yangu yechigadzirwa,' izvo zvaive zvikamu zviviri zvepamusoro pamapoka ese emazera akaongororwa, uye 3% pamusoro peavhareji yepasi rose.
- Nekudaro, chikamu cheGeneration Hashtag vakapindura vachitora dzimwe tsika dzechinyakare dzenzendo dzakadai sekuzorora kweguta, uye zuva uye kushanya kwemahombekombe zvinogara zvakangofanana muongororo yegore rose.
