Choice Hotels International, Inc., nhasi yaparura chirongwa chekushambadzira chenyika yose, chine midhiya yakawanda ine tagline "Bhizinesi Redu Ndiwe." Mushandirapamwe unowedzera chokwadi chemutengi chokuti "bhizinesi" rinogona kutsanangurwa zvakafara-kubva pakusangana nevatengi kuronga kusanganazve kwemhuri.
Chinhu chakakosha pamushandirapamwe uyu kuchinjika kwayo. Iyo nyowani "Bhizinesi Redu Ndiwe" tagline inogadziridzwa zviri nyore kunanga bhizinesi kana rwendo rwekuzorora uye icharatidza mhando dzakasiyana muakasiyana ekambani portfolio mumakore akati wandei anotevera.
"'Bhizimisi Redu Ndiwe" rinoshandura kutarisa kubva kune zvatinoita sechiratidzo kune watinoitira: vanhu vekuAmerica vanoshanda nesimba uye zvikonzero zvese zvavanofamba," akadaro. Robert McDowell, mukuru wezvokutengeserana, Choice Hotels. "Zhizha rino, kushambadzira kwedu kuchasimbisa meseji yekuti vatengi vanogara vachiwana mutengo wakaderera wakavimbiswa kana vachinge vabhuka paChoiceHotels.com uye kudzoreredza vafambi vemakambani nevekutandara kune 'itsva' Comfort, iyo isati yambotaridzika zviri nani."
Gore rino, nzvimbo dzeterevhizheni dze "Bhizinesi Redu Ndiwe" dzicharatidza ichangobva kushandurwa mhando yehotera yeComfort. Achivimbwa nevafambi vebhizinesi nevekutandara kweanopfuura makore makumi matatu, mahotera eComfort munyika yose anga achizorodzwa kana kuti ari kuzorodzwa nenzvimbo itsva dzekutandarira, dzimba dzevaenzi uye chitupa chazvino uno. Iwo akagadziridzwa patsva mahotera eComfort uye logo anotora nhanho yemushandirapamwe, zvichiratidza chiitiko chakakosha apo mhando inosimudzira $ 2.5 bhiriyoni, shanduko yemakore akawanda mukubatana nevarairi vayo.
Nzvimbo dzeterevhizheni, dzakagadzirwa neChoice's creative agency-of-record, Durham, NC-based McKinney, ratidza vafambi vakasiyana-siyana vachipemberera zuva rakashandiswa zvakanaka kumahotera eComfort munyika yose. Shambadziro idzi dzicharatidzwa mumisika yenyika uye dzakasiyana siyana dzenhau, kusanganisira terevhizheni, kutenderera kwepamhepo, uye vhidhiyo yedhijitari.
Mushandirapamwe uyu ucharatidzawo maChoice Hotels akasiyana emhando dzemhando, anosanganisira Cambria Hotels, Sleep Inn neQuality Inn, zvichisimbisa kuti Choice inopa mhando yehotera kusangana nezvinodiwa nemufambi wese. Pamusoro pezvo, vashanyi vanobhuka vakananga paChoiceHotels.com uye inhengo dzechirongwa chekuvimbika chinohwina mubayiro Sarudzo dzeKusarudza vanowana mutengo wakaderera, unovimbiswa. Nhengo dzeChoice Ropafadzo dzinogona kuwana mapoinzi ega ega anokodzera kugara kumahotera ane mhando yeChoice pasi rese. Nhengo yemahara inopa mibairo inokurumidza, kusanganisira mabhonasi mapoinzi, mamaira endege, kana kiredhiti yekofi yeprimiyamu kana makiredhiti ekukwira akagovaniswa kuburikidza neYako Extras chirongwa.
