Global hotera rally inobuda sezvo COVID-19 ichiramba

Global hotera rally inobuda sezvo COVID-19 ichiramba
Global hotera rally inobuda sezvo COVID-19 ichiramba
rakanyorwa Harry Johnson

Kudonhedza kwakadonhedza muhotera yepasirese mari uye kuita purofiti kwakaratidzwa munaKurume data, yakaenderera mberi kudonha kwayo kwemahara muna Kubvumbi, kwakaratidzirwa nekushomeka kwegore-pamusoro-gore kuderera pane iyo inoshanda spectrum. Mukaha uri kukura muYOY kuenzanisa unoratidza kuti kuyerwa kwemwedzi-kusvika-mwedzi kuyerwa kunogona kuve kwakavimbika mukutevera rebound panguva ye Covid-19 nguva, zviratidzo zvacho zviri kubuda zvishoma nezvishoma kubva kuChina uye zvichiratidza kuti mamwe mapakeji epasirese ave nemwedzi kubva mukupedzisira kusimuka.

Sezvo zviitiko zvepasi rose zve COVID-19 zvichiri kuramba zvichikwira, indasitiri yekufamba iri kutakura marwadzo makuru, kunyanya kana uchitarisa kumashure munaKubvumbi, mwedzi umo mahotera mazhinji akaramba akavharirwa kune vashanyi avo, zvisinei, vaive vasina dzimba dzekushomeka zvine simba.

Mazhinji ematunhu epasi nemaguta akasara ari ekuvhara mode, izvo zvakakanganisa manhamba ekuita. Gross inoshanda purofiti pane inowanika imba (GOPPAR) inotarisirwa kuona katatu-manhamba YOY muzana anodonhedza kumatunhu: US (pasi 122.8%), Europe (pasi 131.9%), Asia-Pacific (pasi 124.1%), Middle East (pasi 115.3%) .

Iwo manhamba aive maitiro akatanga muChina munaKukadzi, mushure mekupedzisira-Ndira Wuhan kudzima, uye akaendeswa kumberi senge chinotapuriranwa pasirese, achiratidza kusarega.

Maitiro eUS

Kunyangwe vazhinji ikozvino, kusanganisira Mutungamiriri VaDonald Trump, vari kunyengerera nyika kuti ivhurezve, Kubvumbi yaive mwedzi wekuvhara. Kugara kwaifungidzirwa kuve kwakashata uye kwakasanganiswa pamwe ingangoita 50% YOY inodonha muvhareji kamuri mwero, kwakatungamira kune 95.2% YOY kuderera muRevPAR. Kudonha kwakadzika mumakamuri emari, kwakasanganiswa neinowanikwa zero F & B kuwana, kwakakonzera kuwanda kwemari (TRevPAR) ichidonhedza 95% YOY.

Kubvumbi waive mwedzi wakanyanya kuutsinye weNew York, nzvimbo yepakati peCVID-19 denda muU.S. Rufu kubva kuchirwere chakarukwa mumwedzi; Nhau dzakanaka ndedzekuti makesi matsva akadonha akananga kuseri kwehafu yemwedzi, trajectory iyo yakaenderera kuburikidza naMay. New York City mahotera akaona GOPPAR ichidonha kusvika pa $ -50.60, iko 145.7% inodonha panguva imwecheteyo gore rapfuura.

Sekureva kweAmerican Hotel & Lodging Association, mamwe makumi manomwe muzana emakamuri emahotera aive asina chinhu mhiri kweUS kubva muna Chivabvu 70; izvi kuwedzera kuzviuru zvemahotera zvakavharwa zvachose. Kune iwo mahotera anoramba akavhurika, vashandisi vakadzora zvakanyanya mashandiro nekuvhara dzimba dzevaeni pasi uye nzvimbo dzemusangano nekumisa mashandiro eF & B. Nepo akawanda akachinjika emitengo abviswa, zvimwe zvakagadziriswa mutengo zvinoramba zvisina kukanganiswa nekuchinja mukugara kana kutengesa. Nekuda kwekuyerwa-kwakadzoserwa mashandiro, mari yepamusoro yepamusoro yaive pasi pe20% YOY, nepo mari yese yevashandi yakadzika pasi 66.6% YOY. Zvese zvisina kugoverwa mari zvaive pasi zvakapetwa kaviri manhamba muzana YOY.

Mari yekuchengetedza, zvisinei, haina kuunza purofiti. Kwemwedzi wechipiri unoteedzana, GOPPAR yakachinja kuita $ -26.34, iyo 122.8% YOY yakaderera uye 107% yakakura kupfuura Kurume.

Pundutso & Kurasikirwa Maitiro Ekuratidzira - Yese US (muUSD)

KPI Kubvumbi 2020 v. Kubvumbi 2019 YTD 2020 v. YTD 2019
RevPAR -95.2% kusvika $ 8.81 -42.8% kusvika $ 97.43
TRevPAR -95.0% kusvika $ 14.40 -41.3% kusvika $ 159.32
Mubhadharo PAR -73.5% kusvika $ 25.54 -22.7% kusvika $ 74.28
GOPPAR -122.8% kusvika $ -26.34 -67.7% kusvika $ 32.62

 

Chiitiko cheEuropean

Kufanana neUS, Europe yaive yakadzika mune yakatsvuka muna Kubvumbi. Muchokwadi, iyo nhamba yakanga yakafanana zvakafanana. Muchiratidzo chinobatsira, nyaya nyowani dze COVID-19 dzinonzi dziri kuwira pamusoro pemakuru eEuropean sezvo European Union ichigadzirira kuvhurazve vashanyi. (IEuropean indasitiri yekushanya inoverenga angangoita gumi muzana yezvinhu zvese zvehupfumi zveEU.) Asi izvo zviri kuitika mumashure muzhizha rino uye zvine chekuita nedata raApril, nyika padzakaramba dzakakiyiwa.

Iyo sub-10% yekugara uye 43% YOY inodonha muyero yakatungamira kune 95.4% YOY kuderera muRevPAR. TRevPAR yakanga yabviswa 93.2% YOY pakati pekushomeka kwemari yekubatsira pamwe chete nekushaikwa kwekutengesa kwemba.

Kunyangwe hazvo pamusoro pemitengo iri pamusoro ichidonha 59% YOY yemwedzi, pamwe ne 70.2% kudzikira mumitengo yevashandi, huwandu hunovhenekerwa hwemari yakarasika yakatungamira kuderera kwe131.9% YOY muGOPPAR kusvika € -17.80, wechipiri wakateedzana mwedzi wakashata GOPPAR uye 113% kuwedzera pamusoro paKurume.

Pundutso & Kurasikirwa Maitiro Ekuratidzira - Yakazara Europe (muEUR)

KPI Kubvumbi 2020 v. Kubvumbi 2019 YTD 2020 v. YTD 2019
RevPAR -95.4% kusvika € 5.31 -41.8% kusvika € 58.39
TRevPAR -93.2% kusvika € 11.51 -39.3% kusvika € 92.65
Mubhadharo PAR -70.2% kusvika € 16.35 -22.4% kusvika € 41.67
GOPPAR -131.9% kusvika € 17.80 -74.1% kusvika € 11.26

 

Kutarisa Kumabvazuva kuAPAC

Nepo huwandu hweAsia-Pacific huwandu hwakaramba hwakaora moyo muna Kubvumbi, kuChina, mamwe matavi etariro akabuda.

APAC seyakazara yaive neyakaomarara nyaya yekugara ichienzaniswa nedzimwe nzvimbo, ichisvika makumi maviri muzana pamwedzi. Zvakadaro, RevPAR yaive pasi 20% YOY, seavhareji kamuri mwero yaive pasi 83.8% YOY.

TRevPAR yakatambura zvakare, yakadzika pasi pe83.3% YOY pakati pekurasikirwa kwakakura kweYOY muzvokudya uye chinwiwa, pamwe chete nemagetsi anowaniswa. Kutarisa kumari yeF & B kunoratidzira inonzwisisika pasi mutserendende, ichirova $ 7.85 paimwe nzvimbo inowanikwa muna Kubvumbi, pasi pasi ne86% kubva munaNdira.

Asia-Pacific nyaya yebhadharo yaive yakafanana nedzimwe nzvimbo dzepasirese. Mari yepadenga yepamusoro yaive yakadzika 51.3% YOY, nepo mari dzevashandi dzakadzika pasi 49.5%. Zvekushandisa mari zvaive pasi 54% YOY, mhedzisiro yesimba-hombe simba risingafanire kudyiwa.

GOPPAR yemwedzi yaive pasi 124.1% kusvika $ -13.92, ingangoita $ 3 yakawanda isina kunaka kupfuura munaKurume.

Kunyangwe Asia-Pacific seyakazara manhamba anoratidza nguva, China, ichiri mune yakasarudzika nyika, iri kukwira kumusoro. Kwemwedzi wechipiri unoteedzana, kugara kwevanhu kwakakwira, kukwira gumi muzana poindi pamusoro paKurume (kunyange zvakadaro ichiri pasi 10 muzana mapoinzi YOY).

Mhiri kwebhodhi, makiyi ekuita mashandiro akaona kuwedzera kwekuwedzera, kusanganisira TRevPAR, iyo yakaratidza 73% yekuvandudza munaKurume kusvika $ 30.29.

GOPPAR, zvakadaro, iri kunonoka kudzora nzira yayo kudzokera kune positivity. Mushure meNdira akaona GOPPAR pamadhora 20.70, yakashanduka kuva yakaipa mumwedzi yakatevera, kutanga ne $ -28.31 muna Kukadzi. Nekudaro, mwedzi wega wega unotevera wakagadziridzwa, naApril GOPPAR achivharira mu $ -2.57- pasi 106.2% YOY, asi 90% kuwedzera kubva munaKukadzi GOPPAR yakazara uye 75% zvirinani kupfuura yaMarch yese.

Pundutso & Kurasikirwa Maitiro Ekuratidzira - Yakazara APAC (muUSD)

KPI Kubvumbi 2020 v. Kubvumbi 2019 YTD 2020 v. YTD 2019
RevPAR -83.8% kusvika $ 16.17 -57.1% kusvika $ 41.31
TRevPAR -83.3% kusvika $ 27.35 -55.1% kusvika $ 73.97
Mubhadharo PAR -49.5% kusvika $ 23.99 -27.6% kusvika $ 34.50
GOPPAR -124.1% kusvika $ -13.92 -91.3% kusvika $ 5.01

 

Middle East Malaise

Iyo Middle East yakanga isina rombo rakadaro kupukunyuka marwadzo epundutso muna Kubvumbi. Ipo pekugara ichirova padyo ne20% yemwedzi, avhareji rate yaive ichiri pasi 32.8%, zvichikonzera RevPAR kudzikira 83% YOY. TRevPAR yaive pasi 85.4% YOY, nepo GOPPAR yaive pasi.

Ramadan (Kubvumbi 23-Chivabvu 23) haina kuita zvishoma kugadzirisa mashandiro ehotera, sezvo kunyatso kusarura mukati memwedzi mutsvene kwakatungamira kune spike muzvirwere.

Zvichakadaro, mufananidzo wakaipisisa uri kubva kuDubai, uko ongororo ichangobva kuitwa neDubai Chamber of Commerce yakaratidza kuti 70% emabhizinesi emirate anotarisirwa kuvhara mukati memwedzi mitanhatu inotevera. Dubai ndeimwe yeakanyanya kusiyanisa hupfumi muGulf uye hyper inotsamira pakufamba uye kushanya madhora. Mukati meongororo iyi, mamwe makambani anosvika makumi manomwe nezvina kubva muzana emakambani ekufambisa pamwe nekushanya akati vakatarisira kuvhara mumwedzi unotevera chete.

MunaEpril, Dubai yakaona iyo GOPPAR ichidonhera ku $ -31.29, iyo 122% yakaderera panguva imwechete gore rapfuura.

Pundutso & Kurasikirwa Maitiro Ekuratidzira - Yakazara Middle East (muUSD)

KPI Kubvumbi 2020 v. Kubvumbi 2019 YTD 2020 v. YTD 2019
RevPAR -83.0% kusvika $ 22.97 -39.7% kusvika $ 77.44
TRevPAR -85.4% kusvika $ 34.28 -40.1% kusvika $ 133.23
Mubhadharo PAR -52.3% kusvika $ 28.57 -22.7% kusvika $ 45.84
GOPPAR -115.3% kusvika $ -14.62 -57.9% kusvika $ 36.83

 

mataridzikiro

Panguva ino, mimwe mwedzi mina mudenda, zvakashata uye zvakapararira mhedzisiro yeCOVID-19 zvave kubuda pachena. Saka nekudaro, zvakatodzikisira kudiwa kweyeyekuyera kuita kuyerwa. Kunatsiridza kuchayerwa mumatanho evana, ichiratidza yakajeka-yakatemwa kesi yemwedzi-kusvika-mwedzi kuenzanisa, seye indasitiri yepasirese yehotera inotaridzika kuzvivakira kumashure, imwe hotera kuvhura panguva.

Haisi yega mukuedza. Nepo kutyaira-kuenda kumisika kuchizotarisirwa kutsigira kudiwa kwekuzorora kweiyo-yenguva-pfupi, kusimudza mweya kusimudzira ichave yakakosha kupora kwepasirese indasitiri yehotera. Mubvunzo we-- "Kana ukauvhura, vachauya here?" - yakaturikwa pachiyero.

#rekuvakazve

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Harry Johnson

Harry Johnson anga ari iye mupepeti wedhisheni we eTurboNews kwemakore anopfuura 20. Anogara kuHonolulu, Hawaii, uye anobva kuEurope. Anofarira kunyora uye kuvhara nhau.

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