Mwedzi uno, Iyo Greater Miami Kokorodzano & Vashanyi Bureau (GMCVB) yakatanga MIAMILAND, chirongwa chakazara chekushambadzira chinosimudzira Greater Miami yakakura kunze; mapaki, mahombekombe uye nzvimbo dzakavhurika, kune vagari uye kukwezva vashanyi vari kutsvaga dzakachengeteka uye dzine hutano sarudzo dzezororo. Ichishandisa madhora miriyoni mashanu erubatsiro rwakatenderwa neMiami-Dade County, chirongwa cheGMCVB cheMIAMILAND chinokurudzira kutora chikamu muzviitiko zvekunze, kushanya uye kurebesa kwekugara, kubhurocha kumahotera, uye kugovana zvemukati mumatanho emagariro. MIAMILAND chikamu cheGMCVB yakakura Miami Shines Mushandirapamwe wekudzoreredza kushanya, danho rinoenderera rakagadzirwa mukupindura kuCCIDID-19 kubatsira Miami yekufambisa uye maindasitiri ekugamuchira vaenzi. Iyo GMCVB inoenderera mberi nekuvandudza webhusaiti yavo yeMIAMILAND neruzivo rwakawanda, zviitiko zvakakosha, uye zvinopihwa.
"Zvino, zvichida kupfuura nakare kose, tinoda kuwana mhepo yakachena, kubvisa zvishomanana, uye kushamwaridzana nekunze kwakanaka," akadaro William D. Talbert III, CDME, Mutungamiri & CEO weGMCVB. "Nemapaki epasi rose, mahombekombe uye nekusingaperi kudziya kwemamiriro ekunze, Greater Miami inopa zvese kubva kusingakanganwike hunhu hwekushanya kusvika kune emazuva ese ekutandara. Tinoda kukurudzira vagari veko nevashanyi kuti vanakidzwe nezvinhu zvinoshamisa zvinowanika munzvimbo yedu inonaya mvura yakawanda.”
Iyo GMCVB yakatanga chirongwa chekushambadzira cheMIAMILAND kukurudzira kushanya kwakachengeteka uye kuongorora ruzhinji rwekushanya kwekunze kunosanganisira anopfuura mazana maviri emapaki ari muMiami-Dade County, Everglades National Park uye Biscayne National Park. Mushandirapamwe uyu unotungamirwa nemushandirapamwe wakakura wekushambadzira wakanangana nemisika yemuno neyemunyika uye unoshandisa zvechinyakare uye zvisiri zvechinyakare, zvakagoverwa nenzira dzakawanda kuburikidza neakawanda midhiya chiteshi kusanganisira paYouTube, dijitari/social ads, mabhodhi ekunze, uye tambo dzeTV ads, pakati pemamwe masvikiro. Kugadziridzwa kwemavhidhiyo matsva (anowanikwa muChirungu, Spanish, uye Creole), tsika dzekufamba, madhiri uye sarudzo dzekuronga nzendo dzichawanikwa pawebhusaiti yayo muna 200.
ZVOKUBVA MUNYAYA INO:
- The GMCVB launched the MIAMILAND marketing campaign to encourage safe visitation and exploration of the vast array of outdoor adventures which includes more than 200 parks located in Miami-Dade County, the Everglades National Park and the Biscayne National Park.
- The campaign is led by an extensive advertising campaign targeting both the local and national markets and utilizes traditional and non-traditional content, distributed in numerous ways through multiple media channels including on YouTube, digital/social ads, outdoor billboards, and cable TV ads, among other mediums.
- MIAMILAND is part of the GMCVB's larger Miami Shines tourism recovery campaign, an ongoing initiative created in response to COVID-19 to help Miami's travel and hospitality industries.
