Hard Rock International yakazivisa kuenderera mberi kwekudyidzana kwayo neThe Mercury Phoenix Trust, sangano reUK rinobatsira rakagadzirwa mukurangarira Freddie Mercury nenhengo dzeQueen band Brian May naRoger Taylor pamwe chete namaneja wavo Jim Beach kutsigira kurwira pasi rose kurwisa HIV/AIDS. inosanganisira zvirongwa zvakatevedzana zviri kuitika kubva muna Chikumi kusvika Zvita 2019. Sezvo The Mercury Phoenix Trust inounza pamwechete kufarira kwaFreddie Mercury kumimhanzi uye chinangwa chemagariro, ndizvo zvinoitawo Hard Rock. Iyo inoyevedza yekudyira uye yevaraidzo brand yakavambwa pamamotto, "Ida Zvese - Shumira Zvese," "Tora Nguva Yekuve Nemutsa," "Chengetedza Nyika" uye "Zvese Imwechete," uye inokudza kuzvipira kwayo kushandira vanhu nepasi. kuburikidza nekudyidzana kwayo neThe Mercury Phoenix Trust.
Sechikamu chemubatanidzwa, The Hard Rock Heals Foundation - ruoko rwerupo rwaHard Rock - ichapa chikamu chemari kubva kune co-branded activation uye Freddie Mercury akafuridzira zvinhu zvakadai sematei anounganidzwa uye mabhegi ekutakura kuThe Mercury Phoenix Trust mukutsigira kurwa. kurwisa HIV/AIDS.
"Mercury Phoenix Trust yanga iri mubatsiri anokosheswa weHard Rock's kweanoda kusvika makore gumi, uye isu tinofara kuenderera mberi nekudyidzana muna 2019 tichitanga nekuunganidzwa kunonakidza kwezvakagadzirwa-branded zvekutengesa kutanga muna Chikumi mukati mePride Mwedzi nemari inobatsira iyo nheyo, "Akadaro Edward Deutscher, Mutevedzeri Mukuru weMutungamiriri weMerchindising uye eCommerce kuHard Rock International. "Muunganidzwa wedu mutsva wekutengesa Pride wakafemerwa naFreddie Mercury uye unopa mukana wakasarudzika wekupemberera kuenzana uye kusimudzira ruzivo uye mari yeThe Mercury Phoenix Trust, tichimbundira Hard Rock's All is One mantra padivi nenharaunda yeLGBTQ +."
Kukudza Freddie Mercury naQueen, nzvimbo dzeHard Rock Cafe dzakatenderedza US dzichagamuchira dzakasiyana-siyana dzeQueen-themed activation kubva munaChikunguru kusvika Nyamavhuvhu mukupemberera rwendo rwaMambokadzi + Adam Lambert rwakatengeswa kunze kwekuNorth America rwuri kuitika zhizha rino.
"Kutsigira kweHard Rock kuenderera mberi kwechinangwa cheMercury Phoenix Trust kwave kwakakosha, uye isu tinokoshesa mubatanidzwa unoramba uchisimba gore negore pakati pechiratidzo chavo nenheyo yedu," akadaro Mercury Phoenix Trust trustee uye maneja waMambokadzi, Jim Beach.
Semudiwa akavimbika kubvira 2013, The Hard Rock Heals Foundation yakapa mari kubva kuFreddie yegore negore yemhemberero dzeZuva kuThe Mercury Phoenix Trust. Gore rino, Hard Rock ichawedzera kutsigira kwayo kwenheyo nekuwedzera tsika yegore negore kuFreddie kweVhiki - vhiki-refu, mhemberero yekutsvaga mari inoitika munaSeptember. Mafeni achakwanisa kutora chikamu muFreddie kumhemberero dzeVhiki kuHard Rock zvivakwa pasi rese uye kutsigira The Mercury Phoenix Trust nekutenga mapini ane mashoma-edition Freddie Mercury uye ane mukurumbira Freddie-akafuridzirwa mashebvu.
