Covid-19 rave dambudziko redu rakaipisisa kana nyeredzi yedu yakajeka, zvese zvinoenderana nechikamu chehupfumi chaunosheedza kumba. Kana yako yemari yekuyerera ichivimba nekubudirira mu mahotera, mafambiro uye maindasitiri ekushanya, unogona kuora mwoyo zvakanyanya.

Kutanga muna Ndira 2020, hutachiona uhu hwakachinja zvikamu zvehupfumi izvo zvisingaite kuti zvinyatsogadziriswa kudzamara 2022 kana 2023. Varidzi, vashandisi, manejimendi nevashandi vakatarisa kukanzurwa kukuru kwerwendo, kumiswa kwendege dzenyika nenyika dzepasi rese, kudzoserwa kana kukanzurwa kukuru uye kudiki. zviitiko- pasina simba rekumisa. Vanhu vari kutiza maguta uye vachidzivirira kufamba kuenda kunzvimbo idzi kunyangwe dambudziko rehutano risingabatanidzwe nekuwanda kwemaguta asi pane kusaenzana kwechimiro uye mhando yemaguta.

Pamberi pe COVID-19

Ese maindasitiri zvikamu akange ave nekukura pamwe nekubudirira mune zvemari kusvika pakupera kwe2019, kungorohwa nehutachiona hunopararira husina chokwadi hwekutanga hwakakurumidza kupararira nemhepo. Maindasitiri ekushanya haana kugadzirira kutarisana nemamiriro ezvinhu enjodzi, kunyangwe munzvimbo dzine njodzi. Tsvagiridzo inoratidza kuti mushure mekukanganisa kukuru kwehutano pamwe nemamiriro ekunze, vashanyi vanozeza kuenda kunzvimbo idzi uye, vachiwedzera kune yakaoma mamiriro ezvinhu, hurumende dzinoisa zvipingamupinyi kune vafambi vari kuenda kumatunhu aya.

Kufungidzira kwezveupfumi kunoratidza kuti indasitiri ine hunyanzvi ine zvakawanda zvekushambadzira haigone kudzoka munguva pfupi kana padhuze sezvo kudiwa kuchisungirirwa pamari, uye kudzikira kwemari kunoguma zvakafanana kana kudzikira kwakanyanya mukushandiswa kwezvigadzirwa / masevhisi ekushanya. Uye zvakare, panogona kunge paine shanduko yekuenda kunodiwa kubva kune dzimwe nyika kuenda kunzvimbo dzemuno.

Anofumurwa

Indasitiri yehotera inonyanya kushupika kumatambudziko sezvo kuita kwacho kuchitsamira pane zvinodiwa kubva kuvashanyi. Nekuvharwa kwenhandare dzendege, kudzimwa kwendege nendege, kwave nekushomeka kana kushaikwa kwemakamuri emahotera zvichikonzera kudzikira kwekugara uye mari, kudzikiswa kwemabasa uye kuora kwezvinhu zvisina kushandiswa, zvisina kuchengetedzwa.

Aya mamiriro ekuchinja akonzeresa kudzokorodza mukubhuka / kudzima marongero, achichinja kubva pakurambidza zvakanyanya kuchinjika. Pamusoro pezvo, hwindo rekubhuka rave kupfupika uye kupfupika muzvikamu zvakawanda zvemusika, nevaraidzo nevashanyi vebhizinesi vachitsvaga kuomarara mumitengo, mubhadharo uye kudzima marongero.

Hurumende: Simba Rakanaka?

Zviito zvinotorwa nehurumende nevatungamiriri vemasangano akazvimirira vanogona kubatsira kana kutadzisa indasitiri; zvinosuwisa, hapana akasarudzwa vakuru vakuru kana manejimendi akaiswa mukati meye nuances yeindasitiri saka zviito zvavo nezviito zvavo zvinogona kunge zvichimanikidza pane kubatsira uye kutsigira. Zvakakosha kuti, mushure mematambudziko, matanho ese ehurumende anotarisa mukukurudzira kwekushanya nekushambadzira, asi zvinonyanya kukosha, kutarisana nemitemo yezvemari neyemari, zvichigonesa masangano ezvekushanya kuti awedzere mari uye kuchengetedza mashandiro.

Unoita CHII?

Imwe neimwe hotera inosangana nemhedzisiro yakaipa yeCOVID-19 munzira yayo yakasarudzika. Mapinduriro anoita muridzi / manejimendi kumatambudziko anoenderana nekuti hotera iyi yakanganiswa sei. Iko kukanganisa kunozoonekwa kubva kune prism yehukuru, chikamu, franchise kana kumhanya kwemhuri.

Vatengesi vemahotera vanotarisa kumusoro-musika zvivakwa nechiratidzo zvinogona kubata zvinetswa nemazvo uye zvinechokwadi nekuti maneja maneja, achitamba chinzvimbo chakakosha mukugadzirisa basa, achatungamira. Aya maofficial, anotarisira zano, maitiro matsva, uye nhungamiro yevashandi, uye kutaurirana, vari muchinzvimbo chekusimudzira nzira dzekugadzira kumabasa uye kukurudzira hunyanzvi. Muzviitiko zvishomanana, dambudziko rinogona kunyatso kuratidza shanduko yehotera, kutsvaga misika mitsva uye / kana zvimwe zvakasiyana zvemakwikwi.

Basa harisi nyore

Vatungamiriri vemahotera vanodikanwa kuti vataurirane pamwe nekushandira pamwe nevakakosha vanoita zvemukati nekunze, kugadzirisa patsva kana kudzikisa mutengo wakazara, kusanganisira kudzima kana kudzokorora zvibvumirano nevatengesi nevatengesi vane hanya yakanyanya kune vamiririri vekufamba nevashanyi. Ivo zvakare vachapihwa basa rekuvandudza nyowani yemari hova uye kuona matsva emusika zvikamu. Vakuru vakuru vanofanirwa ku:

Kugadzirisazve madhipatimendi uye marongero anoenderana nemabasa matsva ane chekuita nematambudziko,
Tsigira vashandi kuti vatsungirire dambudziko reicho chaicho,
Dhizaina uye shandisa matsva uye akareruka marongero ekuregedza, uku uchichinja maitiro, zviyero uye zvivakwa kuti ushande mune ino nyowani, uye
Cherechedzawo mashandiro ekuita uye emari kuunganidzwa, kuongorora, uye kufungidzira kuti utarisane nemhedzisiro yematambudziko.

Zvichida kuti vashandi vachazoda maitirwo matsva, zvirongwa zvedzidzo zvine chekuita nehutano nekuziva nezvekuchengetedza, nemidziyo mitsva yehutsanana nemaitiro anozoshandiswa mushure me COVID-19.

Nyowani Target Misika

Mune dzimwe nyika hutachiona hwakagadzira misika mitsva yenguva pfupi yekugara-kune-vezera pekugara uye kunyange zvivakwa zveAirbnb zvakapinda pamufananidzo zvichiita kuti dzimba dziwanikwe dzekuzviparadzanisa kwevagari vakadzokera kunyika dzavo kana vaida kuve vakaparadzana nemhuri yavo nekuti zvekurwara.

Mune mimwe misika, vanoshanda muhotera uye vanopa tekinoroji yehotera vari kuvaka ecommerce chikuva kana kubatanidza zvivakwa zvakananga, vachipa mabasa ehutano (kureva, mibhedha kana yekuwachira masevhisi evashandi vezvokurapa nezvipatara). Nepo makamuri akasununguka kune vashandi vehutano, hurumende zhinji dziri kubhadhara mahotera pekugara, zvichibatsira varidzi / mamaneja kubhadhara yavo yakatarwa mitengo.

MuUS, Hospitalityhelps (Cloudbeds) uye Hospitality yeTariro (American Hotel uye Lodging Association), vari kutungamira iko kuedza. Intercontinental Hotel Group (UK), Accor (France) uye Apalleo, mutengesi wezve tekinoroji kuGerman (Hotelheroes), vari kupa rubatsiro. MuPoland, GK Polish Holding Kambani iri kutsigira varapi uye vashandi vemuzvipatara nekupa zvekudya zvekudya uye pekugara kuburikidza neHotera yeMedics Foundation.

Reality Tarisa. Kwete Kufunga Kwamashiripiti

Vatungamiriri vemaindasitiri vanowanzo tarisa uye Michelle Russo, Muvambi / CEP yeHoteraAVE zvakatumirwa pawebhusaiti yake kuti, "… zvakaoma kuvimba nenhoroondo dzekare kana kudzikira kwekare kuti ufambe nesarudzo dzinodiwa nhasi."

Chris Hague, Chief Operating Officer weHotelAVE, anoziva kuti, "mahotera mazhinji achine vazhinji vevashandi pahunhu uye vazhinji vakapfuura nekusiyiwa zvachose," vachiona kuti indasitiri yekudzoka haizokurumidze. Hague inoona kuti, "Mahotera akavharwa anoramba achiongorora mari yekuvhurazve / nzira aine tarisiro yeku" kurasikirwa zvishoma, "asi" mahotera akavhurika anotarisa pakubata kudiwa kushoma kuripo uye kudzikisira mari dzinodzora, nepo ichivimbisa kuchengetedzeka kwevashandi nevashanyi kukoshesa. Sekureva kweHague, "Varidzi vazhinji vari kuongorora dzimwe nzira dzekudai kugadzirisa dutu iri asi vamwe varikushandisa nharaunda iripo kuita vakuru vasina kugadzirisa misha nekuisa patsva basa."

Izvo zvakapfuura zviri kuiswa zvishoma nezvishoma mumabhuku enhoroondo uye ino ndiyo nguva yekuronga ramangwana. Hague inokurudzira kuti mamaneja, "vagadzire nzira dzekugadzira nzvimbo dzekunze nenzvimbo dzavari" uye inoratidza kuti mahotera, "anotarisa mukusimudzira zvese zvitsva zvekuchenesa uye zviitiko zvisina kubata ..."

Hague ine tarisiro uye inoona kushingirira kwemaindasitiri, hunyanzvi uye hunhu hwakasimba hwebasa - zvese zvakakosha kana indasitiri ichizotangwazve. Iye ane chokwadi chekuti, "tekinoroji ichaenderera ichichinja ruzivo rwevaenzi… uye mamwe mabasa ebasa anogona kutsiviwa nemarobhoti. "Zvisinei, isu tinoramba tichiona mabasa matsva uye ekuwedzera nekushandurwa munzvimbo yehotera sezvo vashanyi vari kutsvaga nzvimbo dzekugara."

Matt Fairhurst, CEO uye Cofounder weSkedulo, vanofungidzira kudzoka kunononoka sezvo, "matambudziko aripo aunza kusahadzika kwevatengi nekuzeza, kunyanya kutenderera pfungwa yekufamba nekugamuchira vaeni. Vakuru vemahotera vava nebasa rekuwanazve chivimbo chevatengi, kuvakazve mashandiro uye kuwana mari yakarasika. ” Fairhurst anokurudzira kuti, "Kuti vakwanise kudzosa vaenzi zvakachengeteka uye zvine hunyanzvi, vatungamiriri vemahotera vanofanirwa kuisa mari munzira dzakasimba uye nekutsigira tekinoroji inoderedza matambudziko, kugadzirisa mabasa evashandi vepamberi uye nekuvandudza ruzivo rwevatengi."

Fairhurst anoona zvakare kuti, "Nemitemo inogara ichichinja yehurumende nemitemo yehotera, vashandi vepamberi vanogona kazhinji kukundwa kana kuvhiringidzika, zvichizopa nzira dzekuchengetedza dzakarasika (sekutadza kupfeka masiki kana kuchenesa kusingaenderane kwenzvimbo dzinobata-bata). Vaenzi vanofanirwa kunzwa vane chivimbo chekuti kuchengetedzwa kwavo kuri kukosheswa uye kuti vashandi vanoenderana nezvirongwa uye kutaurirana. ” Fairhurst anocherekedza kuti kusapindirana mumasevhisi ehotera nemaitiro angangopedzisira ave ongororo dzakaipa kana muyenzi asiri kudzoka.

Fairhurst inokurudzira kushandiswa kwetekinoroji isingabatanidzwe senzira yekuwanazve chivimbo uye chivimbo asi panguva imwe chete ichidzivirira vashandi uye ichikurudzira, "Kuongorora - mukati kuburikidza neQR kodhi, kupa makadhi anokwanisa kuraswa uye nzira dzekubhadhara dzisina kuonana," idzo dzinodzikisira "kusangana nenzvimbo dzinobata-kumusoro ..."

Kugarisana nevamwe kwakakosha kuti utarise muhotera uye Fairhurst inopa zano kuti manejimendi tsvaga tekinoroji inoongorora uye inogumira kugona kwemakamuri uye dzimwe nzvimbo dzinogona kunge dzakazara vanhu, kusanganisira bhawa, nzvimbo yekudyira, jimu, puru nenzvimbo dzekuzorora.

Mutengo wekudzivirira ungangove wekutanga post COVID-19 uye Fairhurst kuraira kushandiswa kwe "Automated kutaurirana mhinduro" kubatsira kuyeuchidza vashanyi nezvekuuya kwekushanya uye kukumbira kugoneswa kwekuchengetwa kwemazuva akakosha-ekuda, "Uye inokurudzira -kumirira-mazita kuti mamaneja agone rebook makanzura makamuri.

Sangano raFairhurst, Skedulo, parizvino riri kuongorora mashandisirwo ehunyanzvi hwekurongedza tekinoroji iyo inoronga nekuchenjera huwandu hwevanhu vanoita kugadza uye kugadzirisa tekinoroji kune indasitiri yehotera. Iyo tekinoroji inogona kushandiswa kuronga nguva dzekuuya kwevaenzi uye kudzikamisa huwandu hwevanhu vari mumakwenzi. Inogona zvakare kupa ruzivo kune manejimendi ehotera sekudiwa nenguva-yezuva kana zuva-re-svondo, ichibvumira sarudzo dzakangwara kuti dziitwe maererano neyakanaka nguva yekuchenesa uye zvinodiwa nevashandi.

Jay Stein, CEO weRotel Hotels, akaudza maneja wepfuma yake kuti "vawedzere nhungamiro yeAmerican Hotel uye Lodging Association's Safe Stay," uye mushambadziro wekushambadzira wemahotera ake unosimbisa hutsanana nekuparadzaniswa kwemagariro nechinangwa chekugovana meseji yehutano neyekuchengetedza yeRoto.

Stein anoona tekinoroji sechikamu chekuenderera mberi kutsvaga kuti, "Marobhoti, AI uye imwe tekinoroji ichaenderera mberi ichiita basa rakakura muindasitiri yekugamuchira vaeni, asi izvi zvaive zvechokwadi kunyangwe denda risati rasvika," achidoma "kupinda zvisina kuonana, maPads ekufanotungamira , uye maapplication anobatsira kupinda. ” Stein haatarisiri dhizaini nyowani dhizaini post-COVID-19; zvisinei, zvinobatsira zvinogona kuchinjwa pamwe nekuwedzeredzwa kwe "sanitizers nemaoko kana pamwe zvimwe zvinhu zviri nyore kuchenesa nekupukuta"; zvisinei, haafunge kuti vaenzi vachatanga kuona makamuri emisangano ane zvigaro zvechigarire zvakavakwa nemamita matanhatu kubva, kunyangwe Stein achiona kuti dhizaini yehotera yakakosha kuratidza "ruzivo rwepamusoro rwehotera."

Isu Tichiripo?

Post-COVID-19 hazviite zvakanyanya kuti hupfumi hwemuenzaniso hwekutora sarudzo hunodzoka sezvo husisina basa mukugadzira hotera, kufamba uye kushanya sarudzo. Sarudzo dzekuti riini, kupi uye nei kufamba dzinogona kunge dzisina musoro sezvo mufambi achange aine ruzivo rwushoma uye asingazive dzimwe nzira dzese dzinogona kuitika.

Kuva nekutadza kuvimba nehurumende nevatungamiriri vemasangano akazvimirira, kutsvaga ruzivo rwechokwadi uye rwechokwadi kunotora nguva yakawanda nesimba uye panzvimbo pekutora danho reGO, kunopera ne "mira uone". Nzira iyo vangangoita zororo kana vashanyi vebhizinesi vanoita kuchengetedza, kusangana nevamiriri vekufamba uye vashandi vepahotera, kuodha zvinwiwa kubhawa kana kuresitorendi, kana kushambira mudziva - zviito zvese nekudyidzana zvinokanganisa kuita chimwe chinhu chitsva. Shanduko idzi hadzisi dzekuzvidira kana dzekupokana, ivo vari kupihwa basa nemasangano ehurumende, nyanzvi dzezvehutano pamwe nehutungamiriri hwemaindasitiri.

Pakutanga kwematambudziko masangano mazhinji akamisa kushambadzira kwavo uye akaganhurira iwo ekunze nekunze kutaurirana achigadzira kudiwa kwemashoko matsva uye nzira dzakagadzirirwa kugadzirisa chokwadi chitsva.

Zvishoma nezvishoma nzira dzekutaurirana dziri kuvhurwa, asi nehungwaru hukuru. Nhanho yega yega munzira, kubva pakutsvagisa nekuchengetedza nzira kuburikidza neyekupinda-mukati / kunze chiitiko chiri kuongororwa zvakare.

Sekuwana kwakaita Marshall McLuhan, "Svikiro ndiro meseji." Izvo zvinotaurwa, mataurirwo azvinoitwa, uye nzira dzakasarudzwa - zvese zvinoda kuongororwa uye zvichave zvakakosha kana chinangwa chiri chekumisazve kubatana nemisika inotarisirwa. Mamwe mahotera ane vashanyi vakavimbika vanowana mameseji aine tarisiro pane hutano uye chengetedzo inosangana nevafambi. Kune mamwe mahotera, ivo vanofanirwa kuzvigadzira patsva sezvo misika yachinja nekuda kwemari, basa, saizi yemhuri uye mamiriro ekugara. Mhuri iyo yaitarisa kune chivakwa / nzvimbo yekuenda kuitira kuti ishandise nguva yakawanda pamwe chete, ichokwadi, inoda zororo uko chinhambwe chiri pamusoro pechinyorwa chavo chekutanga. Chii chinobuda chichava Mutsva Mufambi uye huwandu hwevanhu uye psychographics yemuenzi uyu zvichiri kutsanangurwa.

Musika wega wega wepasirese, wepasi rose uye wepasi rese / kwekuenda zvichave zvakasarudzika, zvichibva pamitemo, mitemo nemirau yakatemwa nehurumende mukubatana nenyanzvi dzezvehutano. Mamaneja emahotera anofanirwa kuronga marongero avo matsva anoenderana nezvinodiwa. Misangano uye mapurogiramu ekukurudzira, kana iyo inotapira nzvimbo yehotera yemari inogona kudzoka - asi zvishoma nezvishoma. Vatengesi zvikwata vanofanirwa kuongorora kwazvo yavo sosi misika uye kufunga nzira dzekutenderera kune vatengi nyowani uye / kana zvitsva zvigadzirwa nemasevhisi kusangana zvinoshanduka zvinodiwa nezvido.

Vaka Muenzaniso Muenzaniso

Inogona kunge iri nguva chaiyo yekupisa yekare sisitimu chati uye kufunga zvakare nezvese manejimendi maitiro pamwe nepfungwa yekudzora vashandi muchiedza chekusiya basa, kuregera, matsva evatengi maprosesa uye hunyanzvi hwetekinoroji iyo inokanganisa akawanda hotera shanduko, kubva kwairi kuenda uye hotera yekusimudzira ruzivo , kunzvimbo dzekuchengetera, kutenga, kudya, varaidzo, kudyidzana kwehunyanzvi uye hwemagariro.

Tiri kurarama munguva yenjodzi nekusava nechokwadi, asi tichidisa kutsvaga nzira uye nzira dzekuunza kuvimba kumashure pakufara uye kufamba kwebhizinesi. Mahotera, mafambiro uye maindasitiri ekushanya ari kuchinja, achichinjira mune itsva bhizinesi modhi. Iyo indasitiri yakabudirira kugadzirisa kuburikidza nemireniyamu, uye kutaura kuna Fred Rogers (Mr. Rogers), "Kazhinji kana iwe uchifunga kuti wave kumagumo kwechimwe chinhu, unenge uri pakutanga kwechimwe chinhu."

© Dr. Elinor Garely. Ichi chinyorwa chekopirisita, kusanganisira mapikicha, chingangodaro chichiburitswa pasina mvumo yakanyorwa kubva kumunyori

#rekuvakazve

ZVOKUBVA MUNYAYA INO:

Economic forecasts suggest that the multifaceted tourism industry will not recover in the short or near-term as demand is tethered to income, and a decline in income results in similar or a deeper decline in the consumption of tourism products/services.
With the closure of airports, the cancellation of airline flights, and quarantines, there has been little or no demand for hotel rooms resulting in decreased occupancy and revenues, the reduction of employment and the deterioration of unused, non-maintained properties.
Hoteliers focused on up-market properties with a brand are likely to handle the challenges efficiently and realistically because professional managers, playing a key role in the recovery effort, will take the lead.