Kukura kwakaenderera mberi muna 2021 sezvo vatengi vaitarisa kumakiti ekudya uye e-commerce yegrocery seimwe nzira iri nyore kune yakajairwa kutenga grocery uye kuronga kwekudya. Nemusi weMuvhuro, Kroger yakazivisa kuti chikafu chayo chekudya uye bhizinesi rekubika reKumba Chef rakapfuura bhiriyoni imwe mukutengesa kwepagore sezvo vatengi vakatsvaga mhinduro dzechikafu panguva yedenda.
Sekureva kwaPackaged Chokwadi muongorori Cara Rasch, idzi nhau nezveKumba Chef hazvishamise. “Semamwe makambani ekubika chikafu, Kumba Chef akawana hupfumi hwakasimba hwekutengesa panguva yedenda sezvo vanhu vakapedza nguva yakawanda vari kumba vachitsvaga zvakasiyana panguva yekudya kwemanheru. Semumwe wevatungamiriri vemusika wekudya, Chef Yepamba yakatora mari pamaitiro evatengi ekubika uye kudya zvakanyanya kumba kuti vakwanise kukura kwayo 118% yegore regore ra2020.
Packaged Facts 'Chikumi 2021 National Online Consumer Survey inoona kuti kune avo vanoshandisa chikafu cheti yekuunza masevhisi, zvikonzero zvepamusoro zvekuita izvi zviri nyore, kufarira kuva nekudya zvakarongerwa ivo, uye kuyedza chimwe chinhu chitsva / kushandura chikafu. Huwandu hukuru hwevashandisi vezvikafu zvehupfu hunoshumawo kuti vanoshandisa makiti ekudya nekuti zvigadzirwa izvi zvinovachengetera nguva pakugadzirira kwekudya.
Rasch anoti, "Meal kits inomiririra kukosha kwevatengi vanorwara nehurongwa hwekudya kana kutenga girosari vachiri kuda chikafu chakabikwa kumba, sezvo vachideredza nguva inopedzwa kutsvaga mabikirwo nekutenga zvinongedzo."
Rasch anoenderera mberi achiti, “Kuneta kwedenda muna 2020 na2021 kwakonzera kuti vanhu vazhinji vatsvage sarudzo nyowani kuti vawane chikafu patafura. Meal kits inokwezva kune vatengi ava nekuti inoderedza nguva inopedzerwa mukuronga chikafu nekutenga girosari. Vanobvisawo kuraswa kwechikafu, sezvo chikafu chese chine zvakakamurwa zvakakwana zvakagadzirirwa imwe resipi. ”
Uyezve, Rasch anonongedza kuti makiti ekudya akabatsira vamwe vatengi kuvandudza hunyanzvi hwavo hwekubika panguva yedenda semadyiro achinja kumba. “Kune avo vasina hunyanzvi hwekubika, midziyo yekubikira yakave kuponesa upenyu mukuvadzidzisa kubika nemabikirwo ari nyore, nhanho-nhanho sezvo vakawana zvakawanda zvechido kana chido chekubika kumba.
Zvakangodaro, masevhisi ekutakura kit yekudya ari niche. Packaged Facts 'Chikumi 2021 National Online Consumer Survey inoona kuti 11% chete yevatengi vanotaura vachishandisa chikafu chekuendesa sevhisi mumwedzi gumi nemaviri yapfuura.
ZVOKUBVA MUNYAYA INO:
- “Kune avo vasina hunyanzvi hwekubika, midziyo yekubika yave raramo mukuvadzidzisa kubika nemabikirwo ari nyore, nhanho-nhanho sezvo vakatoona kudiwa kana chido chekubikira kumba.
- Nemusi weMuvhuro, Kroger yakazivisa kuti chikafu chayo chekudya uye bhizinesi rekubika reKumba Chef rakapfuura bhiriyoni imwe mukutengesa kwepagore sezvo vatengi vakatsvaga mhinduro dzechikafu panguva yedenda.
- Semumwe wevatungamiriri vemusika wekudya, Mubiki Wepamba akaisa mari pamaitiro evatengi ekubika uye kudya zvakanyanya kumba kuti awane chiyero chekukura che118% yegore regore ra2020.
