Uchapupu hwakakodzera kumiririra Italy munyika. Mumwe munhu wemazuva ano, asi ane nhoroondo huru shure kwavo. Ndiyo Venus yaSandro Botticelli, mumwe wevakadzi vanonyanya kuzivikanwa pasi rose, protagonist wemushandirapamwe mutsva wekusimudzira kushanya kwepasi rose we Ministry of Tourism ne ENIT (Agenzia nazionale del turismo - iyo Italian Government Tourist Board), yakagadzirwa mupiro weDhipatimendi reRuzivo neKutsikiswa kweHofisi yeMutungamiriri weHurumende.
Kuzivikanwa nechitarisiko uye chiratidzo chisinga fungidzike chebvudzi rake, iyi Venus nyowani, seanopesvedzera, ichafamba mubhutsu ichiratidzira "chishamiso" chemweya weItaly kupasi rose, ichitsanangura nzvimbo dzayo, nzvimbo dzinoyevedza dzemaguta e art nemisha midiki, chikafu newaini zvakajairika, uye misiyano yakawanda yevakapfuma uye ine mavara evashanyi inopa izvo zvinoita kuti nhaka yeItaly ive yakasiyana.
"Open to wonder" ndizvo chaizvo zvinodaro zvakagadzirirwa iyi-multi-subject campaign-yakazvarwa kubva kupfungwa yeArmando Testa Group - iyo inoumbwa nevhidhiyo yekushambadza uye bhidhibhodhi mushandirapamwe wakaiswa munzvimbo pakati pevamiriri vakasimba verunako rwe maodzanyemba, pamwe nechepakati nekuchamhembe kweItari, asi izvo zvishoma nezvishoma zvichave nematanho matsva, zvikumbiro, uye mafambiro, zvinoenderana nekushanya kuchaita Venus mumataundi uye matunhu anosarudza kujoina dhijitari mushandirapamwe. rarama pane venereitalia23 Instagram profile, pane webhusaiti Italia.it nemamwe masocial platforms.
Pakati pezviratidzo zveRenaissance, Venus inodzoka nhasi semufananidzo wekuzvarwa patsva nekuvandudzwa, mune iyi nyaya ye Italian Tourism sector, iyo mushure mekutambudzwa uye kutambura zvakanyanya kubva pamigumisiro yekuvhara denda, ikozvino inowana simba idzva uye simba. Uye anotarisa kure. Isita ushanyi bhobho akaona.
Italy ndiyo yechipiri pakati penzvimbo dzakashanyirwa zvakanyanya kuEurope.
Nyika yakanyora rekodhi yekudzoka kwevashanyi vekuUS (kukura kwakarekodha +50% yekuvapo), zvichireva kuti 2023 richava gore rekusimba kukuru, nekuyerera kwakatokura kupfuura 2019 yaive yatove yakanaka.
Mune ino nguva yakavandudzwa yekuvhurika kwekushanya kweItaly, zvakare yakaratidzwa neinotendeseka shanduko marongero ehurumende kuti ibatsire chikamu, iyo logo yehushumiri iri kuchinjawo, inoenda kune imwe ratidziro itsva. Iro rebranding rinoratidza chirevo chimwechete "Open to Wonder" muchiratidzo uye chinovhura muhwindo retricolor, inova vimbiso yezvinoshamisa kune mushanyi uye isingakanganisi "Made in Italy" kugamuchirwa.
Mari yese yekudyara inotarisirwa ne ENIT yemushandirapamwe wechirimo/chirimo nematsutso/chando inosvika 9 miriyoni euros uye ichagadziridzwa pamisika yese mikuru yepasirese, yakabatanidzwa uye ine hunyanzvi hwepamusoro, ine huremu hunoenderana nekuyerera kwevashanyi kuripo uye kunotarisirwa kuyerera. .
Kunyanya, Europe, Gulf nyika, USA, Central neSouth America, China, India, Southeast Asia, uye Australia zvichange zvakatariswa. Inenge hafu yekudyara ichaiswa panzvimbo huru dzendege dzepasi rose, nevhidhiyo yekusimudzira iri kutepfenyurwa paITA Airways ndege uye pazviteshi zvezvitima zveEurope zvine hukama hwakananga kuItari uye uko kune kuwirirana kwakasimba pakati pe ENIT neTrenitalia, kunonzi kuFrance. , Germany, Austria, uye Switzerland.
Kuvapo kwekodhi yeQR yakatorwa nenyika kunobvumira kutaurwa kwakasimba kuItari.it. Angangoita mamirioni mana emaeuro achaiswa mune yepasi rose dhijitari ecosystem ine epasi rose-yekuchinjisa midhiya mishandirapamwe, zvakare nechinangwa chekusimudzira traffic paItari.it portal.
“Mushandirapamwe,” rakatsinhira kudaro Gurukota Rezvekushanya, Daniela Santanchè, “unotengesa nyika yedu nounyanzvi hwedu nenzira isati yamboitwa muItaly, [kuburikidza] nevhidhiyo ichava panjanji dzose, materevhizheni, uye. nhandare dzendege, nekuziva kuti kushambadza ndiwo mweya wekutengesa - uye tinofanira kuziva kutengesa Italy.
"Venus yaBotticelli, saka, chiratidzo chekuzvarwa patsva uye chitubu chinotumbuka mushure menguva yechando yakaoma, ndiyo humbowo hwakasarudzika hunotibata ruoko uye huchatiperekedza parwendo urwu."
Kuberekwa kwaVenus mufananidzo wakaitwa nemuimbi wekuItaly Sandro Botticelli. Zvinoratidza mwarikadzi Venus achisvika kumahombekombe mushure mekuzvarwa kwake. Mufananidzo uyu uri muUffizi Gallery muFlorence, Italy.
ZVOKUBVA MUNYAYA INO:
- "Open to wonder" ndizvo chaizvo zvinodaro zvakagadzirirwa iyi-multi-subject campaign-yakazvarwa kubva kupfungwa yeArmando Testa Group - iyo inoumbwa nevhidhiyo yekushambadza uye bhidhibhodhi mushandirapamwe wakaiswa munzvimbo pakati pevamiriri vakasimba verunako rwe maodzanyemba, pamwe nechepakati nekuchamhembe kweItari, asi izvo zvishoma nezvishoma zvichave nematanho matsva, zvikumbiro, uye mafambiro, zvinoenderana nekushanya kuchaita Venus mumataundi uye matunhu anosarudza kujoina dhijitari mushandirapamwe. rarama pane venereitalia23 Instagram profile, pawebhusaiti Italia.
- “Mushandirapamwe,” rakatsinhira kudaro Gurukota Rezvekushanya, Daniela Santanchè, “unotengesa nyika yedu nounyanzvi hwedu nenzira isati yamboitwa muItaly, [kuburikidza] nevhidhiyo ichava panjanji dzose, materevhizheni, uye. nhandare dzendege, nekuziva kuti kushambadza ndiwo mweya wekutengesa -.
- Inenge hafu yekudyara ichaiswa panzvimbo huru dzendege dzepasi rose, nevhidhiyo yekusimudzira iri kutepfenyurwa paITA Airways ndege uye pazviteshi zvezvitima zveEurope zvine hukama hwakananga kuItari uye uko kune kuwirirana kwakasimba pakati pe ENIT neTrenitalia, kunonzi kuFrance. , Germany, Austria, uye Switzerland.
