GurukotaMumiriri wacho akataura mashoko ekukorokotedza pamabiko emhemberero dzemhemberero dzakaitwa musi weMugovera Gumiguru 29, 2022, paHilton Rose Hall Resort muMontego Bay.
Hezvino izvo zvaakataura pachiitiko chekupemberera:
Gore ra1961 raizivikanwa nezvikonzero zvakawanda. Rakanga riri gore iro Jamaica yakabuda kubva kuFederation of the West Indies zvichitevera referendamu; The Little Theatre, musha weJamaica's ubrasive performing arts culture, yakavhura mikova yayo; takagamuchira hwerengedzo yavaenzi 293 899 kumhenderekedzo dzedu dzinokoka; uye Jamaica Hotel & Tourist Association (JHTA) yakavambwa.
Manheru ano, sezvatinopemberera makore makumi matanhatu eJHTA (zvisinei nekunonoka kwegore rimwe-kukonzeresa denda), hatigone kupfuudza basa rakakura reJHTA mukubudirira kwebudiriro Jamaica indasitiri yekushanya. Makore makumi matanhatu chiitiko chinoshamisa kune chero sangano; zvisinei, makore makumi matanhatu ekubudirira kwebhizinesi kukunda kunorumbidzwa.
Ndinofara kuva nemukana uyu wekutaura nevateereri vakatanhamara ava pamunopemberera zuva renyu reKupemberera Diamond. Manheru ano, zvisinei, ndakamira mutsoka huru kwazvo dzaGurukota wedu Wezvekushanya, Hon. Edmund Bartlett aida chaizvo kuva pano asi aifanira kubvuma zvaidiwa nehofisi yake. Kunyange zvakadaro, anotumira zvishuvo zvake zvakanakisisa.
Ndakamiririra Gurukota, Bazi redu nemasangano aro, ndinotora mukana uno kukorokotedza nemwoyo wose nhengo dzeJHTA pakubudirira kwechiitiko chakakosha ichi. Tinodada kuva newe semubatsiri akakosha wekushanya kwemakumi emakore, panguva dzakanaka uye dzemhirizhonga.
Vanoti kana nguva dzakaoma dzasvika, unoziva kuti shamwari dzako dzechokwadi ndivanaani chaizvo. Sezvo isu tinobuda takuvadzwa asi zvakanyanya kusimba kune rimwe divi remakore maviri eCOVID-19 denda, tinoziva zvechokwadi isu tine akasimba uye akazvipira mudiwa muJHTA.
Kudyidzana kwedu kwakatora chimiro chitsva panguva yedenda. Basa risingaperi uye kushanda pamwe nekubatana pamwe nenyaya yekuti pamwe chete takakwanisa kugadzira shanduko yakatsetseka kubva pazero pakatanga denda kuenda kunzvimbo inotakurika panguva yedambudziko uye iko zvino kuenda pachinzvimbo chekukura chiri kutiisa pamberi. iyo curve uye, zvine nharo, mberi kweCaribbean yose maererano nekugadzirisa kwehupfumi, inotaura nezvekubudirira mukubatana kwechinangwa.
Pamwe chete, takatarisana nematambudziko edu, tichiashandura kuve mikana. Takashanda pamwe chete kuisa matanho ekutanga uye nhungamiro - kubva kune yedu itsva Resilient Corridors kusvika kune yakaomesesa hutano nechengetedzo mapuroteni - ayo anovimbisa chigadzirwa chekushanya chakachengeteka, chinoyevedza uye chinobatsira vashandi vedu, nharaunda, vashanyi uye vane chekuita nekushanya.
Yakanga iri nguva yataisangana anenge mazuva ese uye taigara tichikurukurirana. Ichi chinhu chatisati tamboona muindasitiri. Mukuita izvi takagadzira nhanho dzakawanda dzekuvandudza dzakaisa Jamaica zvakanaka muindasitiri yekushanya yepasirese - kwete chete senzvimbo yakachengeteka yekuenda kuzororo asiwo semutungamiri wepfungwa mukusimba uye kupora munzvimbo yekushanya.
Saka, izvi zvinotiudzei?
Kudyidzana uye kudyidzana kwakakosha kwakakosha pakubudirira kwebhizinesi. Hapana kwazvinoita zvakanyanya kupfuura mukushanya, inova yakakura ecosystem yemabhizinesi akabatana ane simba.
Tourism ibasa rine mativi mazhinji, rinobata hupenyu hwakawanda uye kupindirana nezvikamu zvakasiyana, sekurima, maindasitiri ekugadzira netsika, kugadzira, zvekufambisa, mari, magetsi, mvura, kuvaka uye mamwe masevhisi. Ini ndinowanzo kutsanangura kushanya senhevedzano yezvikamu zvinofamba - vanhu, mabhizinesi, masangano nenzvimbo - zvinosangana kuti zvigadzire chiitiko chisina musono chinotengwa nevashanyi uye nzvimbo dzinotengeswa.
Iyo JHTA yanga iri shasha yemubatanidzwa mukuita kuti kupora kugoneke. Iyi yakabatana kumberi yakabvumira chikamu kuti chidzoke nekukurumidza kupfuura zvanga zvanga zvichitarisirwa. Jamaica yakakurumidza kuve imwe yenyika dzinokurumidza kupora uye nzvimbo yeCaribbean iri kukurumidza kukura yekushanya. Ndinoshuva kuonga nenzira inokosha Mr. Reader neboka rake rekushanda nesimba nokuda kwebasa rinokosha ravakaita mukugadzirisa.
Pamusoro pezvo, nekuwedzera, kubatana kwedu kwechinangwa kwakabatsirawo kufambisa kudzoreredzwa kwehupfumi hwenyika, chinhu chakanaka kwazvo nekuti sezvandakamboona vanhu vazhinji nemasangano anovimba nekushanya kuti vawane chouviri.
Izvi zvinosimbiswa neKuronga Institute of Jamaica's (PIOJ) Kubvumbi kusvika Chikumi 2022 Quarterly Report, izvo zvinoratidza kuti kushanya kuri kuramba kuchifambisa hupfumi hweJamaica mushure meCOVID-19. Hupfumi hwakakura ne5.7% mukati mekota, zvichienzaniswa nenguva imwe cheteyo muna 2021, nechikamu chekushanya nekugamuchira vaenzi chakabatsira zvakanyanya.
Sekureva kwePIOJ, iyo Real Value Yakawedzerwa yeHotera & Maresitorendi yakakura ne55.4% inofungidzirwa, zvichiratidza kuwedzera kwakanyanya kwevashanyi vanosvika kubva kumisika yese mikuru. Pamusoro pezvo, kureba kwekugara kwadzokera kumatanho e2019 ehusiku 7.9 uku, kunyanya kukosha, avhareji yekushandisa pamuenzi yakawedzera kubva paUS$168 pahusiku kuenda kuUS$182 pamunhu husiku. Ichi chiratidzo chakajeka chekusimba kwechikamu chedu chekushanya.
Nhamba dzekusvika kubva kuJamaica Tourist Board (JTB) dzinoratidza kuti chikamu chiri kuratidza kusimba uku tichipfuura kuita kwedenda. Zvisinei nekudonha kweCCIDID-19, Jamaica yakawana US$5.7 bhiriyoni kubva payakavhurazve miganhu yayo muna Chikumi 2020. Iyo data inoratidza zvakare kuti chitsuwa chakatambira vashanyi vanopfuura mamirioni mashanu panguva imwe cheteyo.
Pakazara, 2022 iri kuratidza kuve gore rekodhi kune vanosvika. Huwandu hwedu huri kuramba huchikura, uye Gumiguru ari kuumbawo kuve mumwe mwedzi unotyora rekodhi. Kwemavhiki matatu ekutanga aGumiguru 2019 vashanyi vakasvika zviuru zana nemakumi mana nemakumi mana nemasere. Huwandu hwemhino dzakabva nekuda kweCCIDID-113,488 kusvika pa19 muna 27,849 uye dzakatanga kuratidza kupora ne2020 muna 72,203. Ndinofara kuburitsa kuti nhamba dzekutanga dzemavhiki matatu ekutanga muna Gumiguru gore rino dzinoratidza vashanyi vanosvika 2021, vachipfuura avo 123,514 nevamwe 2019. Ini ndinotarisira kuti nhamba yacho iwedzere kunakidza kana nhamba dzekufamba dzichiverengerwa.
Huwandu uhu hunosimbisa kuzvipira kwakabatana kwevose vane chekuita nekuisa tsoka yedu mberi nekuvandudza mumusika kuti tibude zviri nani kune rimwe divi remakore maviri ekuvhiringidza.
Nepo, nekuda kwedenda, takanga tavandudza tarisiro yedu yekukura kuti tiwane vashanyi mamirioni mashanu, mabhiriyoni mashanu emadhora mumari uye zviuru zvishanu makamuri matsva panosvika 2025, zvichienderana nekuita kwazvino, isu tinotarisirwa kuzadzisa zvinangwa izvi pamberi penguva yedu.
Nekudaro, zvisinei nekubudirira kwatakaita munguva pfupi yapfuura, isu tinofanirwa kuenderera mberi nekudzika hukama hwekuvandudza nekugadzirisa matambudziko ane chekuita nedenda achiri kukanganisa chikamu chekushanya, sekuvhiringika kwekutengesa zvinhu izvo zvisiri kukanganisa zvinhu nemasevhisi chete asiwo huwandu hwevanhu.
Iyo dhizaini nyowani yekushanya kweJamaica inoramba ichitungamirwa neBlue Ocean Strategy yedu, iri kuita basa rinotungamira mukumutsiridza chikamu ichi.
Inoda kugadzirwa kwemhando dzebhizinesi dzinobva kune dzechinyakare zvichienderana nemakwikwi uye kuenzanisa.
Pane kudaro, isu takashandura tarisiro yedu kune imwe yekusimudzira kukosha kwekugadzira kuburikidza nekusiyaniswa kwechigadzirwa uye kusiyanisa. Kunyanya, tiri kuvhura misika mitsva uye kutora nzvimbo isingakwikwidzwe yemusika pane kudzika munzira yakatsikwa-tsika uye kukwikwidza mumisika yakazara.
Tiri kuona nekumisikidza magadzirirwo emitemo, zvirongwa uye zviyero zvinovimbisa vashanyi vedu ruzivo rwakachengetedzeka, rwakachengetedzeka uye rusina musono tichigadzira modhi itsva yekushanya yakavakirwa pane akasiyana portfolio yezvakasarudzika uye zvechokwadi zvinokwezva uye zviitiko, izvo zvinokwevera zvakanyanya pamagariro uye tsika dzeJamaica. assets.
Panguva imwecheteyo, iyi nzira yehunyanzvi iri kubatsira kuwedzera mari, kusimba, kubatanidzwa uye mhando yechigadzirwa. Zvinosanganisira:
- Kuwedzera misika uye kuenda-ku-kumusika nzira
- Kugadzira zvigadzirwa zvitsva zvekushanya
- Kuwedzera tarisiro yedu yekushanya munharaunda
- Kukwirisa zvinongedzo kune ese maindasitiri emuno
- Kukurudzira kusimba uye kusimba, uye
- Kuisa simbiso yakawedzerwa pavimbiso yekuenda
Zvimwe zvirongwa zviri kubatsira mukusundidzira kwedu kutsva kweindasitiri ine simba uye inosanganisirwa inosanganisira:
- Kudzidzira nekuvaka kugona kwevanhu vedu kuti vapindure kune indasitiri inogara ichishanduka. Nechekare, kuburikidza neruoko rwedu rwekusimudzira hupfumi hwevanhu, iyo Jamaica Center yeTourism Innovation (JCTI), takapa zviuru zvevashandi vemuindasitiri pachitsuwa ichi nekuvapa mikana mitsva.
- Kupa rubatsiro rwehunyanzvi uye rwemari kune Diki neMedium Tourism Enterprises (SMTEs), iyo inobatsira zvakanyanya kune chokwadi uye kuzara kwechiitiko chevashanyi. Mwedzi wapera, Tourism Enhancement Fund (TEF) yakatanga iyo yaitarisirwa zvikuru Tourism Innovation Incubator kubatsira kusimudzira mabhizinesi matsva uye ekutanga mabhizinesi anozopa zvigadzirwa, masevhisi uye mazano ekusimudzira kukwikwidza kwechikamu chedu chekushanya.
- Kugadzira mamiriro ekudyara anokurudzira kuti abatsire kuvaka chigadzirwa chitsva ichi chekushanya. Kudyara mari yekushanya kwakabatsira ku20% yeJamaica's yakazara Foreign Direct Investments (FDIs) mumakore mana apfuura. Pamusoro pezvo, vatengesi vatsva uye varipo vanotarisirwa kushandisa mari inosvika mabhiriyoni maviri emadhora kuwedzera makamuri matsva kuchigadzirwa chekushanya cheJamaica mumakore mashanu kusvika gumi anotevera. Izvi zvichaguma nokuwedzera kwemakamuri matsva 2 8,500 uye mabasa matsva anopfuura 24,000 12,000 enguva isina kuzara uye enguva yakazara, pamwe chete nemabasa anenge XNUMX XNUMX evashandi vekuvaka.
- Zvakare, tichange tichiita mapurojekiti makuru eshanduko muchikamu ichi, semuenzaniso, Tourism Enhancement Fund's (TEF) $ 1-bhiriyoni chirongwa chekusimudzira Montego Bay's 'Hip Strip' kuti ive inokwezva inoyevedza kutanga muna Kubvumbi 2023.
Iyi ingori mienzaniso mishoma yenzira yatinoronga kutungamira mukushanya tichisimudzira hupfumi hwenyika, kuvandudza mararamiro uye kugadzira mabasa.
Tichiri mumatanho embryonic ekuvaka kunze kweBlue Ocean Strategy asi isu tinotenda kuti ichatimanikidza kusundira miganhu yeindastiri yedu yekushanya kuti tigone kupa vashanyi vedu zviitiko zvakasarudzika zvekukosha kukuru.
Panguva imwe cheteyo, ichaona kuti kudzoreredza kunosanganisira kuve kwechokwadi nekuona kuti vashandi vedu vane hunyanzvi hwekushanya vakashongedzerwa kutora mikana pamatanho ese echikamu; kubatanidza vatinoshanda navo muzvikamu zvakasiyana zveindasitiri zvinova vatyairi vechiitiko chevashanyi uye nekupa mukana kune vatambi vatsva kuti vapinde munhandare yekushanya munzvimbo dzakasiyana dzekutengesa, tichiona kuti pundutso inoenderera mberi kune vane mahotera.
Kusvika padanho iri, tinokwanisa kuita kuti kushanya kuve mutyairi wehupfumi hwenyika nenzira chaiyo uye ine musoro pahwaro hwekukodzera, kuenzana uye kuwana.
Mukuvhara, ndinofanira kutenda Mr. Reader nebasa rakanaka raakaita mumakore maviri apfuura seMutungamiri weJHTA. Anga ari mutungamiri akasimba akashandisa puratifomu yake kutsigira zvine mutsindo kunhengo dzake pamwe nekubatsira kuchengetedza indasitiri mune imwe yenguva dzakaoma kwazvo munhoroondo yedu.
Ndinopawo makorokoto emwoyo wose kune vari kuuya Mutungamiri weJHTA Robin Russell. Ndine chivimbo chekuti neruzivo rwako, njere uye kuzvipira kune innovation iwe uchave nekubudirira kwekugara.
Paunotanga rwendo rwako rutsva semutungamiri wesangano rino rakanaka, Ministry of Tourism yakamira yakagadzirira kukubatsira iwe nechikwata chako kuJHTA chero nzira yatinogona. Tinotarisira kuenderera mberi nekudyidzana kwakanakisa pakati pemasangano edu maviri sezvatinoshanda pamwe chete kugadzira chikamu chinopa tarisiro chaiyo yekutsungirira uye kubatanidza kukura kwehupfumi nebudiriro.
