Kenya Yekushanya Sector Performance Report 2019

Kuzorora muKenya! Ichi chinodikanwa kune vafambi veAmerica uye bhizimusi hombe kuKenya Tourism Indasitiri. Chapupu kune izvi iKenya Tourism Sector Performance Report ye2019. Chirevo ichi chakangoburitswa neNational Bureau of Statistics.

Iye murume anoverengerwa kune 1.6 bhiriyoni Dhora reAfrica Tourism kubudirira Najib Balala, Secretary of Tourism yeKenya

Vanhu veAmerica vanoda kuenda kuKenya sezvo iyo US inoramba iri nyika hombe yekumadokero sosi yekushanya ino yeEast Africa Nyika, ichiteverwa neUK, India, China, Germany, France, uye Italy.

Muna 2019 2,048,334 vashanyi vekunze vakasvika muKenya, 1,423.971 vakadzika muNairobi, uye 128,222 29,462 kuMombasa. Vashanyi 467,179 vakasvika kune dzimwe nhandare uye vashanyi XNUMX XNUMX vakasvika nepasi.

Muna 2018 vanosvika vese vakanyorwa pa2,025,206 - zvinoreva kuti Kenya yaive nekuwedzera kwe1.167% muna2019

Kupinda kuburikidza naJomo Kenyatta International Airport uye Moi International Airport yakanyoreswa kukura kwakakura kwe6.07% uye 8.56% zvakateerana zvichienzaniswa nekukura kwese kwe1.167%.

Iwo mamwe mapinda ekupinda akanyoresa kudzikira zvakanyanya zvakanyanya miganhu yenyika yaive nekuderera kwevanosvika -12.69%.

Ichi chiratidzo chekuti kubatika kwemhepo kucharamba kuri mutyairi mukuru wekukura kwevanosvika pasirese kuKenya

Ikozvino vashanyi kosi misika kubva 1 kusvika 20

1. USA 245,437
2. Uganda: 223,010 XNUMX
3. Tanzania: 193,740
4. UK 181,484
5. India: 122,649
6. China: 84,208
7. Jerimani: 73,1509
8. France: 54,979
9. Italy: 54,607
10. Chamhembe Afrika: 46,926 XNUMX
11. Rwanda: 42,321
12. Kanadha: 41,039
13. Itiopiya: 40,220
14. Nyika yeNetherlands: 37,266
15. MuNigeria: 32,906
16. Somalia: 32,268
17. Burundi: 31,218, XNUMX
18. Australia: 27,867
19. Spain: 26,398 XNUMX
20. Maodzanyemba eSudan: 24,646

Zera revashanyi:

• 18-24 11%
• 25-34 29%
• 35-44 30%
• 45-54 18%
• 55-64 8%
• 65 uye pamusoro pe4%

63.15% yevashanyi vese vafamba pazororo, 13.5% mubhizinesi, 10.5% vakashanyira shamwari nemhuri,

Mari yekuKenya yekushanya uye yekushanyirwa mu2019 yaive $ 1,610,342,854 ine hutano ne
4,955,800 usiku hwebhedha hwakatengeswa. Mune 2018 manhamba akanyorwa 4,489,000.

Destination Kenya yakasimudzira sei?

• Global Online vatengi mushandirapamwe paGoogle,
• Pamhepo Ekufambisa masangano akadai seKufamba Zoo
• Aljazeera uye CNN Pamhepo
• Kuenderera mberi kweDhijitari kushambadzira kushambadzira kuExppedia uye Tripadvisor uye pasocial media nekutsvaga kweGoogle.
• Joint kushambadzira mishandirapamwe nemasangano ekutengeserana ekufambisa akadai seAPTA, SATOA, ATTA, mumisika inokosha
• Kufamba kwekushambadzira kwemigwagwa muUK, India, USA nemisika yeChina zvichiratidza zviitiko nemasevhisi evatambi vega

Zviratidziro zvepasirese zvekushambadzira zvekufambisa zvinosanganisira MKTE muNairobi, ITB Berlin, ITB Asia muSingapore, WTM London, WTM Africa muCape Town, OTM kuIndia, uye USTOA, USA.

MaDomestic Campaign ane theme "TembeaKenyaNaMimi" kuburikidza neTV, mapuratifomu edhijitari uye redhiyo.

• Zviitiko zvekuratidzira kwekuenda kwePR mushandirapamwe wepasi rose kuti usimbise pane zvakanaka zvakapoterera kwairi kuenda eg eg Kenya Open Open, NY Marathon uye Ineos 1:59 Dambudziko.

• Rinozorodza brand - "EmbraceMoreMagic"

Zvakajeka zviitiko zvakabatsira nekuwedzera vasvika vakasanganisirwa mu2019:

Mhedzisiro mushure mekumutsirazve kwendege pakati peParis neNairobi muna 2018. Air France munaKurume 2019 yakawedzera huwandu hwendege dzayo kubva pamatatu kusvika mashanu pasvondo. Musika weFrance wakaonawo kukura sezvo vamwe vakaita seUK vakaramba.

Qatar Airways yakatanga nendege dzakananga kubva kuDoha kuenda kuMombasa muna Zvita 2018. Izvi zvaitarisirwa kushambadza misika yakasiyana, Doha inzvimbo huru yekubatanidza.

• Etiopiya Airlines yakawedzera kuwanda kwendege kuMombasa kubva kune imwe kusvika mbiri dzendege dzezuva nezuva mukati megore.

TUI neNeos vakawedzera charter ndege ku Moi International Airport nekuwedzera vanosvika nekuMombasa

• Kutanga kwendege dzakananga pakati peNairobi neNew York neKenya Airways muna Gumiguru 2018 zvakabatsira mukukura kwakasimba kwemusika weAmerica.

Nyika yakaramba iine kugadzikana kwezvematongerwo enyika gore rese. Iyo nharaunda yekushanya yakafarikanya kugadzikana uye nekudaro yakabatsira mukukura kwakanyorwa.

Mamiriro ezvekuchengetedza akaramba achigadzikana mugore nekudyara kwakasimba mune imwechete neHurumende.
Paive negandanga rimwe kurwiswa kuhotera yeDusit2 muNairobi kutanga kwegore iyo yakabata zvakananga kushanya.

World Bank yakaratidza Kenya kuti Runyararo rweKuita Bhizinesi mushumo inoratidza kuti mu2019, Kenya yakavandudza zvigaro zvishanu kusvika makumi mashanu nepasi rose pakukwezva kune vanoita mari kubva 56 kubva muna 61.

Izvi zvakaiswa pega pakati pevamwe, otomatiki masystem akaita kuti kutanga bhizinesi muKenya kuve nyore uye kuzvipira neHurumende kuenderera nekutora yakasimba robhodhi mutemo uye nekuvandudza nharaunda yebhizinesi.

Kukura kwakanyorwa kwanga kuchinonoka kupfuura zvakanangwa uye izvi zvinogona kuverengerwa kune zvinhu zvakakosha pakati pavo zviri:

Dusit d2 kurwisa kwemagandanga munaNdira 2019 uye kudzoreredzwa kwekumwe kwekuzivisa kwekufamba uko mazano akange asimudzwa mu2018.

Makore ezvemari 2018/19 na 2019/20 akaona kudzikira kwemari dzemabhajeti dzinowanikwa mukusimudzira kushanya nekushambadzira.

• Kazhinji kuderedza kukura pasi rose. UNWTO yakashuma kuti kushanya muSub-Saharan Africa pazere kuri kukura ne1% kusvika munaGunyana wegore iro uye pasi rose, mwero wekukura wakadzikira kubva pa6% muna 2018 kusvika 4%.

Zviratidzo zvePasi rese: Vashanyi vepasirese vashanyi vakakura 4% munaJanuary -Gunyana 2019 zvichienzaniswa ne6% kukura kwakanyorwa muna 2018, zvinoenderana neavhareji yegore rega ye4% yemakore gumi apfuura (2008-2018).

Maodzanyemba kweAfrica akakura ne10% ukuwo Sub-Saharan Africa yakakura ne1% inofananidzwa nekukura kwekuenda kuKenya. (UNWTO)

Vatakuri veEuropean vakaratidza shanduko yakasimba mu2019 inotungamirwa neyemhando yepamusoro kuyerera kwemari kubva mukushandisa zviitiko. Mu Africa uye Middle

Kumabvazuva, vafambi vakatakura ne9.9% gore-ne-gore. Nyika dzeAmerica dzakanyora kuderera kwemazana maviri muzana muzana mumhepo yevatakuri vemhepo inowedzerwa nekuwedzera kusava nechokwadi mune zvemagariro nezvehupfumi uye zvematongerwo enyika mune dzimwe hupfumi hwenharaunda. (IATA)

Maererano ne UNWTO Tourism Barometer, data yakashumwa nenzvimbo 127 dzepasi rose muna Ndira-Gunyana 2019 inonongedza kuwedzera kwemarisiti ekushanya kwepasirese kumatunhu mazhinji. 78% (nzvimbo makumi mapfumbamwe nemapfumbamwe) yakaona kuwedzera kwemari yekushanya kwepasirese kana ichienzaniswa nenguva yakafanana gore rapfuura, nepo 99% yakadzikira.

Mahara Akazvimirira Ekufamba maakaunzi e36.1% evashanyi vekunze kuKenya. Iri kuwana mukurumbira nekuda kwe:

• Rusununguko rwega zvinopesana neku `` sungwa '' kune boka reshamwari, mhuri kana mudiwa.
• Kukura kwemunhu kubva pane ega chiitiko cheakaitika.
• Kutsvaga kuwedzera '' ini-nguva.
• Mukana wekusangana nevanhu vatsva uye kazhinji kuita shamwari.

Vamwe ndevadiki singles vari kutsvaga zviitiko zvemagariro kana kutsvaga wekufambidzana naye.

Vamwe vakwegura vakafirwa vanoshandisa kugara kwenguva refu kwehotera kana kufamba kwechikepe senzira yakasarudzika kune zvivakwa zvevakuru zvekugara.

Vatapi vevashandi vezvekushanya vanofanirwa kuwedzera mukana uyu ne:

• Kupa mapakeji senge ehunyanzvi, akasarudzika imwe-pane imwe nzendo

Kuve nechokwadi chekuchengeteka, kuvimbika uye kuvimbika kwekuenda.

Kukosha Kwemari

Izvi zvinokurudzirwa nezvinhu zvakasiyana zvinosanganisira:

• Yekupedzisira-miniti inopa pa internet.

• Akawanda emitengo yekuenzanisa maturusi kune avo vafambi.

• Kuverenga vekare vaenzi 'ongororo pamhepo.

Izvo zvakakonzera mukuwedzera mhando yemufambi. Kune kumwe kunzwisisika kwekukosha kwemari uye nzvimbo dzemitengo.

Maitiro e2020 uye kupfuura

27% yevaenzi vezororo vari kutsvaga kushanyira nzvimbo nyowani / nyika uye vangangoita chetatu (32%) vari kutarisira kushanyira nzvimbo nyowani yekutandarira kana guta rine zvakawanda zvinotsvaga ruzivo "(ABTA).

Gastronomy iri kuramba ichiva chikamu chepakati chechiitiko chevashanyi zvichipesana nekuva chiitiko chinotsigira. Iko kune kudikanwa kwehunyanzvi mune gastronomy, ipa organic & yakakosha kudya uye ucherechedze yakakwira huwandu hwehutsanana

Vashanyi vanoda kuchinjika uko kwavanogona kubhuka zvigadzirwa pavanenge vari kwavanopinda zvichipesana neakaomeswa akafanogadzwa mapakeji. Kubva pakunakirwa chikafu cheko kusvika pakupemberera matunhu emhemberero uye mazororo, zviitiko zvemuno zvakagadzirirwa kuve mamwe epamusoro evashanyi maitiro ekuona. Izvo zvakanyanya padhuze chiitiko chinogona kuenderana nezvido zvemutengi uye zvinotarisirwa, zvakanyanya mukana wekudzoka uye kushandisa zvakafanana basa zvakare.

Nyore kuburikidza Technology

Kusanganisira vanhu vakaremara mumuviri uye nehungwaru Kushanya kuri nyore kunotarisa kupfuura huwandu hwevanhu vane hurema hwepanyama nehungwaru, kusanganisira vese avo vane zvido zvekufamba - kusanganisira vakuru nevacheche muhupenyu hwevanhu.

Inowanikwa Yekushanya Kutyaira kuenda kune omnichannel kuvepo kuri kutungamira vanokurudzira kubva pasocial media kuenda kunzvimbo yekushanya, vachimisikidza nharaunda dzavo kuti vatange marwendo akakomberedzwa uye akasarudzika.

Mienzaniso ndiyo Instagramonly app inonzi Six Travel, kwaunogona kubhuka mahotera zvakananga pa Instagram kubva kune vanokurudzira 'nyaya kana kuburikidza neiyi link mune yavo bio.

Kenya Tourism Sector Performance Report - 2019 Dzvanya kuti utore 

Kenya inyika iri kuEast Africa ine mahombekombe egungwa kuIndian Ocean. Inosanganisira savanna, Lakelands, iyo inoshamisa Great Rift Valley uye makomo emakomo. Iyo zvakare imba kumhuka dzesango shumba, nzou, uye zvipembere. Kubva kuNairobi, guta guru, safaris inoshanyira Maasai Mara Reserve, inozivikanwa nekufamba kwayo kwegore negore, uye Amboseli National Park, ichipa maonero eTanzania ye5,895m Mt. Kilimanjaro.

Iye Hon. Najib Balala inhengo ye African Tourism Board Advisory Komiti