Nepo nyaya dzekugadzirira kweCape Town, kuchengetedzwa nekuchengetedzeka uye zvifambiso zvave kutonga pasi rose mukutarisana ne2010 FIFA World Cup™, kutya kubirwa kwave kunetsa kune vazhinji vangango shanyira World Cup.
Ndichitaura nechikamu chechikamu chenhengo dzeUK yekutengeserana kwekufamba paWorld Travel Market muLondon muna Mbudzi, ndakashamiswa nenyaya yekuti vane makaro vanopa pekugara uye nendege dzepasi rese nedzemumba dzinobvisa vashanyi veWorld Cup dzaive dzakapararira seavo. nezvekuchengeteka uye kuchengeteka. England payakakodzera, semuenzaniso, mishumo yenhau muUK yakakurudzira vateveri vaifara kuti vagare pamba vachiona Mukombe weNyika paTV, vachipokana kuti mitengo isingaite yaizoisa Mukombe Wenyika kunze kwevanhu vakawanda. Mitengo yezvemuchadenga yedzimba dzakasarudzika paAtlantic Seaboard yakataurwa, kunze kwemamiriro ezvinhu, kuwedzera huni kumoto. Kunyange hazvo mashoko aya akawedzeredzwa, anoratidza kuti nyaya yekukwirisa mitengo panguva ye2010 World Cup inyaya iri kunetsa munhau.
Uye hazvishamisi. Vachishungurudzwa nekuderera kwakanyanya kubva kuma1930s, vafambi pasi rese vanonyanya kukoshesa mutengo. Huwandu hwekushanyirwa kwenyika kubva muna Ndira kusvika Gumiguru 2009 hwadzikira nezvikamu zvisere kubva muzana kana zvichienzaniswa nenguva inoenderana gore rapfuura, uye European Travel Commission yakayambira kuti hapangaite kuti pave nekufamba kwakasimba, uye kupora kungangoderera.
Wedzera kune izvi chokwadi chekuti Cape Town inzvimbo yekufamba kwenguva refu, uye nyaya yemitengo inosvikika inotonyanya kukosha mukukwezva kwedu kwepasirese, World Cup kana kwete.
Sekureva kwemumiriri weCape Town Tourism muLondon, Mary Tebje weMTA Tourism Leisure consultants, "Kudzikira kwekufamba uye kushanya kwanyanya kutaurwa nekufamba nzendo refu, nedanho rekuwedzera nzendo fupi uye kuzorora kwenguva pfupi." The UK Office of National Statistics yakashuma kuti nhamba yekushanyirwa kwemhiri kwemakungwa nevagari veku UK (musika mukuru weCape Town), yakaderera nezvikamu gumi nezviviri kubva muzana mumwedzi gumi nemiviri yapfuura kusvika muna Chikunguru 12. the Dominican Republic, uye Jamaica vakabvisa maitiro, vachiratidza kuwedzera kwevashanyi veBritish, gore negore. Kunyangwe vafambi vane zvitsitsinho zvechinyakare vari kutengesa kubva paumbozha kusvika pakati pemutengo wekufamba sarudzo.
SAKA CAPE TOWN INOPINDA PAPI MUMUFANANIDZO UNO?
Chirevo chazvino uno, chakaunganidzwa neUK webhusaiti pricerunner.co.uk pamusoro pekukwanisa kuenzana kwemaguta makumi matatu nematatu epasi rose, yakaisa Cape Town seguta rechigumi nematanhatu rinodhura zvakanyanya, pamberi peLondon. Maererano newebhusaiti, London yakave yakachipa zvakanyanya mukupindura kuderera kwehupfumi uye yakadonha kubva kune yechipiri inodhura yekuenda mu33 kusvika 16th inodhura guta mu2007. (Oslo muNorway inonzi inodhura zvakanyanya uye Mumbai, muIndia, yakachipa. .)
Mukurumbira weCape Town senzvimbo inotungamira kunotsigirwa nenyaya yekuti tinopa runako rwechisikigo, kusiyana kwetsika, nhoroondo inonakidza yezvematongerwo enyika, runyararo rwepasi rose, uye hurongwa hwekushanyirwa hwemhando yepamusoro - zvese nemutengo unokwanisika maererano nemitemo yepasirese. Uku kukosha kwekumisikidza kwakasimbisa nzvimbo yedu seimwe yenzvimbo dzepamusoro-soro dzekuenda kune vafambi vanobva kuUK, USA, Germany, neNetherlands. Asi hazvina kuvimbiswa.
Mukana wakaunzwa ne2010 FIFA World Cup wakaona kudyara kukuru kwezvivakwa muCape Town seGuta Rinogamuchira. Cape Town pasina mubvunzo yakagadzirira kugamuchira pasi rose - vashanyi 350,000 vanobva kumisika yechinyakare uye isiri yechinyakare vanotarisirwa kushanyira Cape Town - muna Chikumi 2010.
Mubvunzo watinofanira kubvunza zvino ndewekuti, “Tingada kuyeukwa sei nevashanyi ava?”
Iyi ndangariro inozova tsananguro nyowani yekwatinoenda brand uye ichafambisa kukura kwekushanya kwemakore anotevera. Panyaya dzekushanyirwa, sekunatsiridzwa kwezvivakwa, mukana weWorld Cup unoenderana nenhaka. Tine kamwe-mu-mu-mu-hupenyu mukana wekusimbisa nzvimbo yedu seyakasarudzika, yakakosha-ye-mari yekuenda. Kana tikatora mafungiro enguva pfupi, "kupfuma nekukurumidza" uye kukwidza mitengo zvisina musoro, vashanyi vanozova vamiriri vemhando yakaipa, vachiparadzira shoko rekuti Cape Town inodhura zviri pamutemo. Izvi zvichasimbisa mafambiro edu padivi pemaguta mazhinji, kusanganisira Sydney, semuenzaniso, akaona kudonha kwekushanya mushure mekutambira mega zviitiko. Kusiyana neizvi, maitiro emitengo ane mutoro achaita kuti vashanyi vadzoke nguva nenguva kuCape Town.
Sydney yakaona kuderera kunoshamisa kwenhamba yevashanyi mumakore matatu mushure mekutambira maOlympics muna 2000, makaro achisarudzwa sechinhu chikuru. Muna Gunyana 2009, Cape Town Tourism yakaitisa musangano wezvekuronga mitengo kunhengo dzayo, yakabatana neveUS inoona nezveMyriad Marketing, vachiratidzira kukosha kwemaitiro emitengo neungwaru panguva yeNdebe yeNyika uye vachipa mienzaniso yepasi rose yakanakisa uye yakaipisisa kufambisa meseji. Somuenzaniso, Sydney yakaona kuderera kunoshamisa kwenhamba yevashanyi mumakore matatu pashure pokuitwa kwemitambo yeOlympic muna 2000, makaro achisarudzwa sechinhu chinokosha uye chidzidzo chinorwadza chakadzidzwa.
Segwara rinobatsira, Cape Town Tourism iri kukurudzira masangano ezvekushanya emuno kuti vatarise mitengo yavo yeNdebe yeNyika yaChikumi/Chikunguru 2010 kumwe kunharaunda yemitengo yemwaka wepamusoro wa2010 uye isingapfuure 15 muzana pamusoro pemitengo yegore rinouya. Tinoda kufunga kuti ndege dzemuno dzichagovana maitiro edu ane mutoro.
Mukuru weCape Town Tourism, Mariette du Toit-Helmbold akati: “Semamwe maguta epamusoro-soro epasi rose, Cape Town ine zvinhu zvemhando yepamusoro-soro zvakaita sedzimba dzakazvimiririra, dzinoitirwa mabasa dziri munzvimbo dziri kumucheto kwegungwa, uye zvivakwa izvi zvinoita. kukwezva kune mukurumbira mushanyi pamucheto wepamusoro wemusika. Pamusoro pazvo, zvisinei, tine chivimbo chekuti, kuburikidza nekuedza kwedu uye nerutsigiro rweindasitiri, nzira yemitengo yeCape Town ichave yakadzikama panguva yemutambo we2010 FIFA World Cup. Ruzhinji rweindasitiri yemuno rwunoumbwa nevashandisi vane hunyanzvi vanoziva kukosha kwekupa kukosha kwemari kune vashanyi veWorld Cup uye vari kumashure kwedu mukuona kuti nzvimbo yacho hainyorwe semakaro mushure mechiitiko.
Zvakaoma kusadanana neCape Town. Asi kana tikabvisa vashanyi veWorld Cup, isu tichatofanira kugadzikana sekuti takamirira husiku humwe. Kufanana nevakawanda vakarasika rudo, kuchava mukana wakarasika unogona kutitambudza kwemakore anotevera.
