Kugadzira hutungamiriri hwakagovanwa kuitira kushanya kwakabudirira

Agency-centric tourism, zvisinei, iri kuramba ichiwedzera kuoma kubata zvinobudirira. Vatungamiri vemaindasitiri mukushanya, vari mubazi rakazvimirira uye mubazi reveruzhinji vari kudzidza kuti mune yanhasi post Covid musika wemakwikwi; nzanga uye kunyange nyika dzose dzinofanira kushanda pamwe chete kuti dziite zvakanaka.

Kuti ikubatsire kuwana iyi nhanho yekubatana kwekushambadzira uye kubudirira, funga mamwe eanotevera mazano:

•     Ona vaunoshanda navo sevakaenzana kwete sevanhu vaunofanira kushivirira. Kazhinji kazhinji isu tinowanzo kuona vafambidzani vekushanya chete kuburikidza neprism yebhizinesi redu pachedu. Hakuna munhu bhizinesi rekushanya; asi inzira yekurarama yenhengo dzakawanda dzinoshanda pamwechete zvakanyanya mufashoni yakafanana nemuviri wemunhu. Kana chero chikamu chimwe chikatadza, iyo system yese inosungirwa kunzwa kukanganisa.

•     Tsvaga nzira dzekukudziridza kuremekedzana nekuvimbana. Izvo zvakakosha kuti pave nechinangwa chakafanana chekushanya chinomhanya muhurongwa humwe chete. Kunyangwe vanhu vakasiyana vaine hunyanzvi hwakasiyana uye nhanho dzekugona, chakakosha ndechekuti kuzadzisa chinangwa ibasa remunhu wese. Vakuru vekushanya vanofanirwa kuyeuka kuti vari mumamiriro ehunyanzvi, havafanirwe kuve shamwari dzevamwe vavo, asi ivo vanofanirwa kukudziridza hukama hwakanaka hwekushanda.

•     Usatya kuenda nehura hwako. Pane dzimwe nguva apo zvisinei kuti ruzivo rwupi rwunoita senge ura rako rinokuudza kuti iyi haisi iyo sarudzo chaiyo. Kazhinji intuition inogona kuita basa rakakosha mukuita sarudzo. Nepo isu tisingambode kufuratira data, usafuratira manzwiro ako ematumbo. 

•     Edza kukudziridza zviitiko zvakajairika nekushandisa nguva nevaunoshanda navo. Kazhinji, tinotonga vamwe zvisizvo nekuti tinofungidzira kuti tinonzwisisa bhizinesi remumwe munhu. Haisi ipfungwa yakaipa kuti vatungamiriri veCVB vapedze nguva yakati rebei vachishanda mukati memahotera, maresitorendi, uye zvinokwezva kuti vanzwisise kubva pakuona wega kuti matambudziko nemikana chii. Nenzira yakafanana, varidzi vemahotera vangave vachitsoropodza nhamburiko dzokushambadza kweguta vangapedza zuva rimwe pagore vari paCVB kana kuti hofisi yevashanyi kuti vadzidze nhau yomukati pamusoro pokutengesa munzvimbo yose.

•     Gadzirai yakabatana pamberi. Hazvina mhosva kuti nharo dzemukati dzingava dzipi, dzinofanira kuramba dziri mukati. Zvinoparadza zvakanyanya indasitiri yekushanya kana nharo dzayo dzemukati dzichiitwa pachena kana kuburitswa kumapepanhau. Izvo zvinoitika mukati meboardrooms zvinofanirwa kugara muboardroom. Dzidzisa vanhu vari muindasitiri kuti mabasa anoburitsa mabasa matsva uye kuti zvakanyanya kuoma (uye zvakanyanya hunyanzvi) kushanda mukuchengeta boka pamwechete pane kuriparadzanisa.

•     dzidzisanai. Enda kune dzimwe nzvimbo utore manotsi, wozogovera zvawakadzidza nevamwe vako. Nharaunda yako haifanire kunge iri yekutanga ine zano rekuvandudza, asi kuti dzidza kubva kune vamwe uye wozokwenenzvera mazano avo. Tora zvakakosha kubva pane imwe neimwe pfungwa uye wozogadzirisa iwo mazano kune yako chaiyo mamiriro. 

•     Gadzira system yevarairidzi. Tourism inzvimbo yakaoma zvekuti tese tinoda varairidzi. Vaperekedzi vanofanira kunge vakawanda kupfuura vadzidzisi. Vaperekedzi vanofanira kunge vari vanhu vanotimanikidza kuona mufananidzo mukuru uye kuti chimwe nechimwe chezvikamu zvekushanyirwa chinopindirana sei. Vanachipangamazano vakanaka vanofanirawo kushanda mumwe nemumwe wedu sevashandi venetworking vanogona kutisuma kune vanhu vari kunze kwebhizinesi redu. Muindastiri umo vatengi havawanzotiudza zvichemo zvavo zvechokwadi uye vasingadzoke, vese vakuru vezvekushanya vanoda varairidzi vanogona kuita sevanovimbika, vanoisa tarisiro, vanoongorora chokwadi uye panguva imwe chete vachivabatsira mukutsvaga nzira itsva dzezvinetso zvinoramba zvichienderera mberi. matambudziko matsva.

•     Sarudza kuti uchagovera sei zviwanikwa zvakakosha. Hapana nharaunda kana nyika ine zviwanikwa zvisingaperi. Ita tsvagiridzo yekutanga kuti uve nechokwadi chekuti kugovera kwako zviwanikwa kune musoro munguva pfupi uye munguva refu. Mukugadzira kugoverwa kwezviwanikwa, tanga kufunga kunze kwebhokisi. Semuyenzaniso, pane hukama here pakati pekuchengetedzeka uye chiratidzo chechigadzirwa mune post 9-11 nyika? Ko classical advertising ine musoro kune yako demographic kana niche musika? Chekupedzisira usakanganwa kuti panogara paine nguva yekushanya mukushanya. Nguva dzekubudirira dzinowanzoratidza basa rakanaka kubva makore akati wandei kumashure. Nenzira yakafanana, kufamba mugungwa panzvimbo pokuvaka kungaparira zvinetso zvakawanda mumakore mashomanene.

•     Iva nehunyanzvi. Edza kuona kuti mutemo unogona sei kuburitsa zvinopfuura chimwe chinhu chakanaka. Hatingofanire kugadzirira kugadziridza zvakare zvigadzirwa zvekare, asi kugona kwekugadzira kunogona kureva kudzoreredza kwaimbove mishandirapamwe yekushambadzira, yaimbove marongero kana kudzokorodza nzira yatinoshandisa nayo ivhu. Rangarira kuti nguva dzinoshanduka uye mutemo ungave usina kubudirira mune imwe nguva unogona kubudirira zvakanyanya mune imwe nguva.

•     Hwisisa kuti munguva ino yakaoma kuwana vashandi vakanaka vachiri kuedza kuhaya vanhu vakanakisa vaunokwanisa. Indasitiri yekushanya yakavakirwa pavanhu uye hunyanzvi hwehunhu. Hapana chinogona kuparadza indasitiri yekushanya kupfuura vanhu vanoshanda mairi vasingadi vanhu. Nepo vashandi vanogutsikana vasingavimbisi basa rakanaka revatengi, vashandi vakashatirwa vanenge vachigara vachivimbisa basa revatengi rakashata. Tora nguva yekubata vanhu neruremekedzo uye uvape kudzidziswa kwakanakisa kunobvira, kwete chete munharaunda yavo yehunyanzvi asi mune dzimwe nzvimbo dzekushanya zvakare. Kana vashandi vakaita chimwe chinhu chakaipa usatumire mumwe munhu asi kuti ranga vanhu vari pamusoro. Rangarira kuti zvisinei nekuti mamaneja ekushanya haafarire kuranga vamwe sei, pane nguva apo pasina imwe nzira. 

Munyori, Dr. Peter E. Tarlow, ndiye Mutungamiriri uye Co-Muvambi we World Tourism Network uye inotungamira iyo Yakachengeteka Tourism chirongwa.