Mukuwedzera, 17% yevarume vakaongororwa vakati vaizofunga nezvekushandisa makeup mune ramangwana; tichifunga kuti izvi ndezvechokwadi, zvingapeta saizi yemusika.
Iko kushandiswa kwemazuva ano kana kufarira kwevarume uye zvizoro zvavo zvinoita sezera rezera sezvo 73% yevarume 51+ vakati havazofungi nezvekushandisa zvizoro; zvisinei, iyi HAPANA HAPANA nzvimbo yakaratidzwa chete ne37% yevarume 18-34, saka zvinoratidzika kuti varume vaduku vakazaruka kushandisa zvigadzirwa zvekusimudzira ganda zvinosanganisira marashi, mascara, nheyo, bronzer uye concealer.
Kutsvaga varume vakapfeka makeup
Nepo tsvakiridzo ichiwana kuti varume vari kutenga zvekuzora zvakawandisa kupfuura nakare kose, handizive kuti varume ava vari kugara kupi…musavaone mumigwagwa yeManhattan, panzvimbo yangu yekurovedza muviri kana kirabhu yangu. Kunyange zvazvo varume vokuAmerica vave vachinonoka kugamuchira makeup, mafungire ari kuchinja nemhaka yedzvinyiriro yokurarama mukuwirirana nemipimo yokunaka isiri yechokwadi. Kuti vatarise neichi chokwadi chitsva ivo vari kushandisa zvinowedzera zvakakura zvikamu zvemari yavo pa lipsticks, poda nemakirimu.
Maererano neblogger David Yi, Muvambi, Chakanaka Chakanaka Chiedza, makeup uye skincare yevarume inoshandiswa "kudzidzira kuzvitarisira, asiwo kungotaridzika uye kunzwa zviri nani." Imwe wongororo yakashumwa mu TIME neCosmopolitan yakawana kuti varume vangangove vasingafarire chitarisiko chavo sevakadzi. Kana zvizorwa zvichigona kubatsira varume sezvazvinonzi "zvinobatsira" vakadzi, inzira inokurumidza uye iri nyore yekugadzirisa dambudziko rine mhinduro shoma dzine musoro uye dzechokwadi. Danny Gray, muvambi weWar Paint, (kambani yeUK yakavambwa muna 2019) anoti, "Makeup haisi yevakadzi chete…. Ndezvemunhu wese anoida. Uye kana iwe uchida mhando yevarume inotaura newe, tarisa F ** mambo anotonhorera muimba yako yekugezera, uye anomiririra chimwe chinhu chinopfuura zvigadzirwa, tine musana wako. " Grey anorumbidza makeup nekubatsira muviri wake dysmorphic disorder.
Varume, makeup uye nhoroondo
Kushandiswa kwepoda-poda nevarume hakusi kutsva. Varume vekare vekuEgypt, pamwe chete nevakadzi, vaipfeka kohl pameso avo, izvo zvinopa tsvakiridzo, zvinogona kunge zvine antibacterial pamwe nekushongedza zvinhu. Iyo katsi eyeliner dhizaini yakatanga muEgypt yekare uye yaive chiratidzo chehupfumi. Varume vaipfeka eyeliner kutenderedza ziso rose uye vaipfeka pigment pamatama avo ane mavara emiromo kubva kune red ocher.
Kupfeka makeup yaive nzira yekuratidza hurume.
MuRoma, varume vakaisa pigment pamatama avo uye pendi pazvipikiri zvavo zvakagadzirwa neropa renguruve nemafuta (zana remakore rekutanga AD). Mambo Louis XVI (zana ramakore rechi 1) akabatikana nemawigi paakatanga kuita mhanza mukutanga kwake 18s. Rockstars vanowanzo rongedza maziso avo neblack liner. Mukomana George akapfeka makeup muma20s. MuIndia varume vanopfeka eyeliner uye vaMaasai muAfrica vanopenda ocher dzvuku pazviso zvavo nemiviri. Varume vatema uye makeup zvinobatanidza tsika dzemuAfrica muChad uko varume veWodaabe vanofukidza zviso zvavo nemapoda-poda anoshamisira kuti vakwezve vakadzi.
Mutoro
Pane kuwedzera kudzvanyirirwa kwe "varume kuti vachengetedze hudiki, uye saka zvinoita sekunge vari kuramba vachitsvaga kurapwa" sekureva kwaJulie Lipoff MD, mutevedzeri wepurofesa wekiriniki yedermatology paYunivhesiti yePennsylvania akaona kufarira kwakanyanya pakati pevarume. mu skincare, asi kwete mu makeup chaizvo.
Generation Z (vanhu vakazvarwa mukupera kwema1990 uye kutanga kwa2000s) parizvino vari pamberi petsika uye Jaden Smith naLil ZuiVert mienzaniso. Ava varume vane mukurumbira vanowanzoonekwa vakapfeka masiketi kana mabhurauzi sezvo chizvarwa chavo chemvura chiri kufambira mberi uye chakavhurika kupfuura mamireniyamu (1981 kusvika 1996). Vari kufunga patsva zvinotsanangudza hurume, zvazvinoreva kuva murume, uye bvuma kuti kupenda kumeso kwako kana kushandisa skincare hakuite kuti uve mudiki.
Munhau, varume vashomanene vaifanira kuzvinetsa vamene nezvematongerwe enyika zvemakeup. Kana makeup ikava yakajairika kuvarume, zvisinei, vanogona kuzviwana vakatarisana neimwe yedzvinyiriro yakafanana neyavakadzi. Kuwedzera kutarisisa chitarisiko chevarume kunogona kukanganisa hutano hwavo hwepfungwa sezvo capitalism yemazuva ano ichibudirira pakuita kuti tinzwe sekunge hatina kukwana.
Kukurudzira varume kutenga nekushandisa makeup, mhando dzakaita seCover Girl naMaybelline dzakaratidza varume muzvishambadziro zvavo.
The TV series, Queer Eye, yakabatsira kudzima zvizorwa zvevarume uye Jonathan Van Ness akaratidza mukwikwidzi Tom Jackson mashandisirwo eruvara rwecorrector kuti adzikise kutsvuka kwechiso chake. NeMukomana de Chanel mutsara, Tom Ford anogadzira concealer, bronzer uye brow gel zvakanangana nevarume.
Tsvagiridzo yazvino inoratidza kuti masangano ezvekuzora uye ekuchengetedza ganda anofanirwa kutarisisa zvakanyanya pakukura uku kwechirume maitiro. Groupon akawana kuti varume vekuAmerica vanopedza, paavhareji $244 pamwedzi pazvizoro, kana $2,928 pagore (22% pasi pevakadzi) nepo vakadzi vekuAmerica vachipedza, paavhareji $313 pamwedzi pazvizora kana $3,756 pagore.
Munyika yose, varume vanombundira runako rwavo
Pasi rose, musika wekushongedza varume unokosha mabhiriyoni makumi manomwe emadhora. Muna 70, musika wevarume wekushongedza muJapan wakakura ne2020%, kusvika padanho remadhora mazana matatu nemakumi mana nerimwe emamiriyoni (Intage). Hot Pepper Beauty Academy, yakaratidza kuti varume vekuJapan, 4-341 y/o vakashandisa $15 pamwedzi pazvinhu zvekutanga zvekuzora asi varume vemakore makumi maviri neshanu vaishandisa $19 pamwedzi.
Varume vekuSouth Korea vakashandisa $495.5 miriyoni pakuchengetedza ganda (2011, CBS Report) iyo yakaenzana ne21% yekutengesa kwepasirese, zvichiita kuti nyika ino ive musika mukuru wekuchengetwa kweganda revarume pasi rose, zvisinei nehuwandu hwayo hushoma. Amorepacific, South Korea hombe kambani yekushongedza, yakawana mari muna 2021 yemadhora mazana mana nemakumi mana emadhora uye kushanda kwakakwira 4.4% kusvika $136.4 miriyoni yakatorwa kubva kumhando gumi nenomwe dzevarume, uye zvitoro zviviri zveManstudio muSeoul zvakatsaurirwa kune varume ganda uye makeup.
Kukura kwekufarira mukugadzirwa kwevarume veSouth Korea kunotsanangurwa nemakwikwi anotyisa emabasa, kufambira mberi uye rudo mutsika umo "kuonekwa isimba." Vakadzi vanotarisira kuti varume vachatora nguva uye simba kupuruzira matehwe avo. Korean Air inobata gore rega rega makeup makirasi evarume vashandi vendege.
Products
Muna 2016, Coty akawana CoverGirl ndokubva aita nhoroondo nekutanga, CoverBoy, ine YouTube makeup artist, James Charles (ane makore gumi nemanomwe panguva iyoyo). Kutevera munzira iyi, L'Oréal yakanyorera runako blogger Manny Gutierrez (Manny MUA) sechiso cheMaybelline Colossal mascara campaign (17).
Sekureva kwaGuitterez, "... vanhu vanotadza kuona murume akapfeka makeup semunhu ari transgender kana mumwe munhu anoda kuve mambokadzi anodhonza, asi hazvisi izvo." Gutierrez's makeup tutorials uye ongororo yechigadzirwa inokwezva vangangosvika mamirioni mashanu vanyoreri kune yake YouTube peji uye iyo NPD Boka yakafunga kuti imwe yekumisikidza hupfu chigadzirwa yakaona 5% kuvhiya kwekutengesa mushure mekunge Gutierrez asimudzira pachiteshi chake. Kiehl's yave yakakurumbira sechiratidzo cheunisex; zvisinei, varume iye zvino vanoita 40% yekutengesa kwavo. Machine Gun Kelly nguva pfupi yadarika akazivisa kuti aive ari kuvhura unisex chipikiri chekupolishira mutsara.
Zvinodiwa nevarume
Maererano neIpsos (2022) varume 18-34 y / o vanoda kuziva kuti zvizoro zvichavandudza sei chitarisiko chavo chemuviri, zvibatsire kuvhara mavara uye kukanganisa uye sei, "varume vakaita seni" vachagamuchirwa pavanenge vachipfeka. Varume vane makore anopfuura 51 vanodawo kuvandudza chitarisiko chavo asi havagadzikane nevamwe vanhu vachiziva kuti vari kushandisa zvizorwa uye vari kutsvaga nzira dzakajeka dzekutenga nekushandisa zvigadzirwa zvisingatyisidzire pfungwa dzavo dzechirume.
Varume, vagara “nechirongwa,” vangangoenderera mberi nemaitiro avo ekushongedza. Dambudziko richava rekuita kuti misika yechirume yasara igutsikane kuti zvigadzirwa zvakatoenda zvakanyanya; zvisinei, zvinotora kushanda nesimba kuti vapinde muzvitoro kana kuodha zvinhu zvepamhepo zvakaita sekugeza muviri, kugeza kumeso, kupfapfaidza muviri, uye zvimwe zvigadzirwa zvekushongedza. Kuedza kwekushambadzira hakuzongofanire kugadzirisa zvinodikanwa uye zvinotarisirwa zvemusika uyu asi kusimudzira mhando nekuwedzera maonero emutengi ehurume, kuwedzera kuzvivimba kwake uye pfungwa yekuzviita.
"Chinhu chakanakisa kutaridzika sechisikigo, asi zvinotora makeup kuti utaridzike wakasikwa." – Calvin Klein
Indasitiri yerunako (inosanganisira kuchengetwa kweganda, zvizorwa zveruvara, kuchengetwa kwebvudzi, zvinonhuhwirira, uye kutarisirwa kwevanhu) yakakanganiswa nedambudziko reCOVID-19. Pakutanga kwedenda, kutengesa kwakadzikira uye zvitoro zvakawanda zvakavharwa.
Iyo indasitiri yakapindura nekuchinja kugadzira kugadzira ma sanitizer emaoko uye ekuchenesa, ichipa yemahara runako sevhisi kune vanopindura vepamberi vashandi, kufambisa kutengesa kumikana yepamhepo uye kuwedzera dzidzo, ruzivo uye kukwidziridzwa kuburikidza nesocial media.
Kukosha kweindastiri haigoni kuderedzwa sezvo inogadzira mabhiriyoni ekutengesa pagore, inotarisira mamiriyoni emabasa (zvakananga uye zvisina kunanga) uye injini yehupfumi hwenyika.
Denda iri rakagadzirisa tsananguro ye "runako," ichiita kuti ive yepasirese, iwedzere uye yakabatanidzwa nepfungwa yemunhu yekuzvibata uye kugara zvakanaka.
Kugadzirisa chikamu ichi chehupfumi chine simba, munyori akagadzira iyi yezvikamu zvitatu zvakatevedzana. Iyi nhevedzano inotarisa kuseri kweketeni kuona mamiriro azvino eindasitiri.
1. Kana usina chokwadi Pfeka Tsvuku, "Bill Blass: Iyo Lip Stick Index
2. Pfeka makeup kana hapana: Vakadzi - munzira yedu pachedu
3. Varume Chaivo Vanopfeka Makeup
© Dr. Elinor Garely. Ichi chinyorwa chekopirisita, kusanganisira mapikicha, chingangodaro chichiburitswa pasina mvumo yakanyorwa kubva kumunyori
