Guardian weItaly Luxury: Ruchiva kwete Rudo

Italy ndiyo iri pamusoro pemutsara mundima inokwikwidza zvikuru yeumbozha yakabereka akawanda azvino uye emazuva ano anochiva mabhureki nevagadziri. MaItaliya anozivikanwa nekuumba, kuumba, kusimudzira, uyezve kutinyengedza kuti titenge zvinhu zvavo zveumbozha nemasevhisi. Kugadzirwa kweItaly uye hunyanzvi hunoremekedzwa sepakati pezviyero zvepamusoro mufashoni/fenicha/sevhisi chikamu uye “Made in Italy” trademark ireferensi yepasi rose yemhando uye musiyano.

Luxury Is

Luxury, netsanangudzo, yakaenzana neLUST, kubva pamazwi echiLatin anoti LUXURIA (yakawandisa), uye LUXUS (extravagance), ichiva LUXURE muchiFrench. MuErizabethan nguva, pfungwa yehumbozha yaisanganiswa nehupombwe, morphing kureva hupfumi kana kubwinya.

Mumazana emakore apfuura, umbozha hwaive hwehunyanzvi uye kuva nezvinhu zvisingawanikwe nyore kune vamwe. Zvimwe zveizvi zvachinja nekukwira kwekugadzirwa kwakawanda, kudyidzana kwepasi rose kwebhizinesi, uye kuwanikwa kwepasirese kune chero chinhu uye zvese.

Kwete Yese Luxury Yakagadzirwa Yakaenzana

Chii CHAIYO chiri mutambarakede uye chii chinoita Italian luxury mhando dzinomira misoro uye zvitsitsinho zvakatsiga pamusoro pedzimwe nyika uye mhando kana zvasvika kune mazano, magadzirirwo, kuuraya, kutenga uye kushandisa? Ndiyo kunaka kwezvinhu here? Magadzirirwo acho? Mutengo wacho? Kuwanikwa kana kushomeka kwechiratidzo?         

Pakutanga

Pfungwa yehumbozha inotanga nepfungwa yekusarudzika, ruzivo uye / kana kunzwa kuti havasi vese vanozowana chigadzirwa / chiitiko chiri kutengeswa nemhando. Mazano aya anobva kupi? Kazhinji, ivo vanomutswa kuburikidza neprism yemhando, nyaradzo, kunaka uye kushanduka sezvo vatengi pasi rese vachitsvaga kuwana (uye kazhinji kuunganidza) zvinhu zvinoonekwa sehumbozha.

Kusanganiswa kweZviitiko

Zviri muumbozha nhasi zvakasiyana nezvazvaiva makumi emakore apfuura. Tsvagiridzo yakaratidza kuti kudyidzana kwepasirese, Indaneti, tekinoroji yedhijitari, uye zviitiko zvehupenyu zvakawedzera maonero emhando uye kusarudzika, zvino zvinotsanangurwa nezvishuwo uye mararamiro akachinja mukati memakumi emakore.

Tsvagiridzo inoona zvakare kuti vatengi vepamusoro-yepamusoro-soro vanowana mhando / zvigadzirwa / masevhisi kuitira kuti vazvisiyanise kubva kune vamwe; zvisinei, kutenga kwazvino uno kwoumbozha hakusati kuri hazvo kana kuti kwakavakirwa chose chose pamutengo, uye maruramiro okuzvitutumadza angasatarisa pamari se“kumira woga.” Pavakabvunzwa pamusoro pechido chavo chokutenga, vamwe vatengi vakapfuma havana kufunga kuti zvinoitika zvekufamba zvinonyanyokosha zvakanga zviri zvinodhura; pfungwa yavo yekufamba kweumbozha yaisanganisira hunhu / hukuru kupfuura (kana parutivi) mutengo. Mabhureki emahotera emhando yepamusoro anonangana nemutengi weumbozha anoona kuti vaenzi vavo vanokoshesa kusiyana-siyana, kusanganisirwa, kugadzira uye kubudirana pachena - kutsvaga pfungwa yechinangwa inotsigirwa nemhando.

Kuzvigadzirisa

Iko kushanduka kunobva kunze kune kugutsikana kwemukati. Vanowana mari yakawanda (HENRY - mari yakakwira haisati yapfuma) vari kutsvaga zviitiko zvinovabatsira kudzidza, kuzvisiyanisa, kuratidza zvavari, uye vane chinangwa chinopfuura kupuruzira nekunyaradza. Luxury iri kufamba kubva pakutenga kana nzvimbo dzekushanyira, kuenda kune zvakawanda pamusoro pezvavanoda kuva uye/kana kuva.

Luxury. Nzira yeItaly

Makambani ekuItaly anogadzira nekugadzira zvinhu zvemhando yepamusoro anotungamira pasi rose. Italy iri pachinhanho chechina pamusika wezvinhu zveumbozha, ichitevera US, China neJapan. Iyo Milan-yakavakirwa Altagamma Foundation (2020 chirevo), yakatsunga kuti indasitiri yezvigadzirwa zvemhando yepamusoro yakakosha mabhiriyoni zana negumi nemashanu emaEuro (US$115 bhiriyoni). Iyo "Made in Italy" label yaikosha US$130.3 bhiriyoni (2,110) maererano neshumo repagore rinogadzirwa neBrand Finance, zvichiita kuti Italy ive yechigumi pasirese kune yakabudirira uye ine pundutso yenyika brand kukosha. MuItaly, indasitiri yemafashoni chete inokosheswa ingangoita US$ 2019 bhiriyoni uye Italy ndiyo inotungamira pasi rose muchikamu chematehwe (kubvira 10s) inomiririra 20 muzana yeEuropean kugadzirwa kwematehwe, uye 1500 muzana yekugadzirwa kwenyika.

Vagadziri veItalian vanotsigira mhando dzemhando yepamusoro dzeItaly (kureva, Gucci, Prada naGiorgio Armani) vakamanikidzwa kuvhara nekuda kwedenda uye maodha akadonha pasi rose. Mamiriro ezvinhu aya akaomeswa nekunonoka mukubhadhara kwehurumende kuchengetedzeka kwevanhu, uye zvikwereti zvinotsigirwa nehurumende, zvichiisa panjodzi kugadzirwa kwe40 muzana yezvinhu zveumbozha pasi rose.

Isu hatifanirwe kushamisika kuziva kuti akawanda madhizaini echiItaly haachadzorwi nemaItari. The Area Study yeMediobanca yegore negore inoshuma kuti akawanda anosvika makumi mana muzana emhando huru dzefashoni dzeItaly ndedzemabhizinesi ekunze. Pamakambani zana nemakumi matanhatu nematatu anoverenga mari dzepagore dzinodarika zana remamiriyoni emadhora, makumi matanhatu nematanhatu ndeemakambani ekunze, makumi maviri nenhanhatu ndeevanoisa mari kuFrance, matanhatu kuBritish, matanhatu kuAmerica uye matanhatu kumakambani eSwitzerland.

Versace yakatengeswa kuna Michael Kors, Gucci, Bottega Veneta, uye Pomellato ndeveboka reFrench Kering; Pucci, Fendi, uye Bulgari, ndeveboka reFrench LVMH; Giorgio Armani, Dolce & Gabbana, OVS, Benetton, Max Mara, Salvatore Ferragamo, uye Prada vanoramba vari makambani ane mari yakawanda anoramba ari pasi pevaridzi veItaly.

Etro nguva pfupi yadarika yakatengesa chikamu che60 muzana kuLVMH-inodzorwa yakazvimirira equity boka L Catterton uye ichakurumidza kutungamirwa nemukuru mutsva, Fabrizio Cardinali, parizvino mukuru anoshanda weDolce & Gabbana. Mhuri yeEtro yave migoveri vashoma uye remangwana rerudzi urwu, rinozivikanwa nemachira epaisley, harina chokwadi. Mamwe mhando dzemhando yepamusoro dzinoramba dzichivimba neChina (chete), uye izvi zvinogona kunge zviri kukanganisa.

Muna Zvita 2015, Fendi yakawedzera kusvika kwayo uye yakavhura Private Suites, hotera ine makamuri manomwe. Iyi purojekiti chikamu cheshanduko yeiyi kambani inofananidzira yakatanga sebhegi, uye chitoro chemvere muRome muna 7, uye ikozvino inopa zvipfeko zvevarume, vakadzi, uye vana kubva kumusoro kusvika kutsoka. Iyo mhando inowanikwawo pawachi, uye pamwe neCasa mutsara wemidziyo yemumba, uye zvishongedzo.

Palazzo Versace yakaunzwa paGold Coast yekuAustralia (2000) uye yakasimudzirwa se“hotera yekutanga pasi rose ine zita refashoni.” Izvi zvinogona kunge zvisiri izvo chaizvo sezvo mhuri yeFerragamo (zvivakwa muFlorence, Rome uye Tuscan kumaruwa) yanga ichishanda kweanopfuura makore makumi maviri. Iyo Armani Hotel Dubai yakavhurwa muna 20 muBurj Khalifa, chivakwa chakareba kwazvo pasirese. Muna 2010, Armani akavhura nzvimbo yeMilan inotonga dhorobha rose. Bulgari yakavhura hotera muna 2011 uye chishongo cheItaly chakawedzera kuLondon neBali nehurongwa hwekuvhura zvivakwa muShanghai, Beijing neDubai. Zvinonakidza kuziva kuti kuwedzera brand hakusi kubudirira nguva dzose; iyo Hotel Missoni Edinburgh uye Maison Moschino muMilan yakavhurwa muna 2004 na2009, ichivhara muna 2010 na2014.

Zvaunofanira Kuita

Iyo Italian economic system yakavakirwa pa93-94 muzana madiki kusvika epakati saizi makambani. Muna 2019 indasitiri yemafashoni yekuItaly yaikosha 1.3 muzana yeGDP yenyika yose uye kukura kwave kuri zvisinei nemamwe matambudziko ehupfumi munyika. Kuwedzera kwekusimudzirwa kwenyika dzeItaly senzvimbo yekushanya uye musimboti wekugadzira zvinhu zveumbozha kwaizobatsira kutanga hupfumi hwenyika sezvo zvigadzirwa "Zvakagadzirwa muItari" zvinosvika makumi matanhatu muzana ezvese mari inoshandiswa pakushanya.

Mafashoni emafashoni eItaly ari kuyedza kuwedzera misika, achisimudzira mhando se "pasi rose" muAsia, US uye Europe. Mabhureki emhuri achiri akazvimirira ari kutsvaga vanoisa mari kuti vakwikwidze uye vakure. Private equity investimendi, vachibvuma kukosha kusingagumi kwekugadzirwa kweItaly uye kugadzira, vari kutsvaga mikana mitsva. Zvingangoita kuti kugadzirwa-ku-odha yevatengi vakasarudzwa inopora nekukurumidza kupfuura yakajairika mari yekushandisa yakawanda inoda kugadziridzwa kwepfungwa.

Kukwidziridzwa kwedhijitari ndemumwe mukana wemhando dzinotsvaga kurarama uye kukura asi haisi slam / dunk sezvo mhando dzemhando yepamusoro dzichafanira kusiya chokwadi chayo, nzvimbo dzekunyaradza uye mhando yebhizinesi pamwe nekusafarira kwayo hunyanzvi, penchant yenyanga dzenzou, uye magadheni akavanzika, muenzaniso webhizimisi wevarume uye nzira yakaoma yeavo vakakunda mikombe munguva yakapfuura. Iyo tekinoroji nzira ndeye kudiwa kwekuita zvakawanda, kukurudzira uye kusimudzira maonero akasiyana, uku uchibatanidza mabhizinesi epamhepo neasina.

Kutungamira Italian Luxury

Kana iwe uri diki kusvika pakati nepakati bhizinesi reItaly uye uchida kupaza mumusika weUSA, shopu imwe chete inomira iItalian Trade Agency (ITA) inoshanda yakabatana neBazi rezvekunze kwenyika uye Economic Development. Inotungamirwa muRome, rimwe remabasa ayo mazhinji kuchengetedza Foreign Direct Investment muItari uye kukwidziridza/kusimbisa ruzivo rwemabhizinesi eItari nenzvimbo dzayo dzekutonga. Sangano iri rakatanga muna 1926 uye rinogona kunge riri iro dhipatimendi rehurumende rekare rinoona nezvekusimudzira kutengeserana kwehupfumi.

Dzimwe nguva vanamuzvinabhizinesi vekuItaly vanofuratira musika weUS nekuti unotongwa nemhando hombe dzeItaly uye zvingave zvinonetsa kuwana vanodyidzana navo kuitira kuti ITA ifambise misangano zvese uye mu-munhu. Nguva pfupi yadarika, ITA, (yakapihwa mari muchikamu nerubatsiro rweHurumende yeItaly), yakatanga dandemutande rinozivikanwa seEXTRAITASTYLE(Extraordinary Italian Style) nechinangwa chekubatsira vemabhizimusi vekuItaly kukura kuvapo kwavo muUSA.

ITA inopawo makosi ekudzidzira kumakambani matsva kumapuratifomu epasi rose anosanganisira Amazon, Alibaba uye WeChat. Pamusoro pezvo, sangano iri rinotsigira kugoverwa kuburikidza nezvitoro zvemadhipatimendi zvezvigadzirwa zvinobva kufashoni kusvika kuchikafu.

Anotungamira kuvhiya muNew York kubvira 2019 ndiAntonino Laspina. Pandakasangana naye nguva pfupi yapfuura muhofisi yake yeManhattan (yakakomberedzwa nemidziyo yematehwe yeItaly inotyisa uye zvigadziriso) zvaive pachena kuti Laspina yakanyatso kugadzikana inomiririra zvigadzirwa zveItaly zveumbozha. Akazvarwa muSicily, akapedza zvidzidzo zvake mune zvematongerwo enyika sainzi, kutengeserana kunze kwenyika, uye manejimendi ekunze. Akadzidzawo diplomacy kuItaly Society for International Organisations (SIOI). Akabatana neItaly Trade Agency muna 1981 uye akatumirwa kuAsia, kusanganisira Seoul, Kuala Lumpur, Taipei, neBeijing.

Muna 2007, Laspina akanzi mumwe we "10 Greatest International Friends of Chinese Fashion" nekomiti yesangano yeChina Fashion Week. Kubudirira uku kwakakurumidza kuteverwa nekuvandudzwa kweProspero Intorcetta Foundation, kwaakasarudzwa mutungamiri. Nheyo dzakatsaurirwa kuSicilian Jesuit aigara kuChina muzana ramakore rechi 17 uye akashandura zvidimbu zvakawanda zvebasa raConfucius muchiLatin kekutanga. Muna 2008, Laspina akava nhengo yeBhodi reVatungamiriri veYunivhesiti yeKore, Enna, Italy.

Kubva 2015, Laspina yakatarisana nekuvandudzwa kweiyo-inoda masevhisi ekusimudzira bhizinesi repasi rose kusanganisira kushambadzira, uye kudzidziswa. Iye inhengo yeVechidiki Vatungamiriri 'Boka (Italy-United States Council (1998).

Kuti uwane rumwe ruzivo: ice.it, extraitastyle.com, italist.com/us.