Frankfurt Airport: inzvimbo iyo pasi rose rinosangana. Sepasirese uye akasiyana sezvakaita vashanyi vedu, ndizvo zvakaita nzvimbo yekutengesa mukati meairport. Uye inogara ichizvivandudza pachayo. Iine sirogani "Iva pamusoro, renda shopu inobuda", Fraport AG, kambani inoshanda muFrankfurt Airport, yakagadzira pfungwa nyowani yekurojesa chitoro kukwezva mhando dzakakurumbira. Chakanakira mabhureki nevashandisi ndechekuti vanogashira yakakwana-yakashongedzerwa nzvimbo yekutengesa kwemwedzi mitanhatu kuti varatidze zvigadzirwa zvavo kuboka rakasiyana, repasi rese revatengi.
Birgit Hotzel, Key Account Manager weRetail kuFraport AG anotsanangura kuti: “Iyo nyowani pop-up shopu pfungwa inotibvumira kupa mhando nevashandisi kondirakiti yekurenda yenguva pfupi. Pasina kuzvipira kukuru, mabhureki anofarira anogona kuyedza Frankfurt Airport senzvimbo yekutengesa kutengesa zvigadzirwa zvavo kune vafambi nevashanyi. "
Gridstudio GmbH, kambani yeDanish yemukati masisitimu, ishamwari inodyidzana mupurojekiti, kuve nechokwadi chekuti nzvimbo dzinopa zvese kushanda uye dhizaini isina nguva. Yavo yemukati sisitimu inovakwa modularly, nekudaro ichibvumira nzvimbo dzekutengesa kuti dziite nyore kuzadzisa zvinodiwa zveva pop-up renter. Fraport yakatotarisira zvibvumirano zvekuumbwa uye zvekudzivirira moto, saka nzvimbo dzekutengesa dzinogona kubhadharwa nekukurumidza.
Fraport inotsigirawo kushambadzira kwemhando dzekurenda pop-up shopu ine yakasarudzika midhiya pasuru. Izvi zvinosanganisira pa-saiti kushambadzira uye matanho ekushambadzira kuburikidza neFraport's digital chiteshi, senge webhusaiti yeairport pa. www.frankfurt-airport.com, iyo Instagram account #beforetomatojuice uye WeChat. Kune mabhureki anoshuvira kuzvishambadza ivo uye yavo pop-up chitoro nekuwedzera mafomu enhau paFrankfurt Airport, iyo yekushambadzira agency. Media Frankfurt GmbH inopa yekuwedzera yakasarudzika midhiya pasuru pamitengo yakasarudzika yevapop-up renter.
Parizvino pane nzvimbo mbiri dzinobuda munhandare yendege: imwe muShopping Avenue, iri munzvimbo yepre-security yeairport yakavhurirwa veruzhinji, uye imwe iri muConcourse B (isina-Schengen), padivi pemhepo. kuchengetedzwa uye kutonga kwepasipoti. Ndeipi nzvimbo ichashanda zvakanyanya kuti ndeipi mhando zvinoenderana neboka revatengi rinotarisirwa. "Tinoshanda pamwe chete nemhando yega yega kuti tiwane nzvimbo yakanaka yekupinda kwavo mumusika," anotsanangura kudaro Hotzel.
Wekutanga rendi kusaina kuairside pop-up shop ichangopera kutanga kwa2022 aive Lakrids naBülow, mugadziri wedoro uye chokoreti. “Chinangwa chedu ndechekuita kuti vanhu pasi rese vazive nezvezvigadzirwa zvedu uye kuwedzera ruzivo rwemhando yedu. Uye ndekupi kuri nani kuita izvozvo kupfuura pamusuwo wendege wenyika dzakawanda?,” anodaro Torben Schmidt (Mukuru Wokutengesa weGermany, Austria neSwitzerland) paLakrids.
Ruzivo rwakawanda uye rumwe ruzivo nezve pfungwa nyowani yekutengesa inogona kuwanikwa pano.
ZVOKUBVA MUNYAYA INO:
- imwe muShopping Avenue, iri munzvimbo yepre-security yeairport yakavhurika kune veruzhinji, uye imwe muConcourse B (isina-Schengen), airside mushure mekuchengetedza uye kutonga kwepasipoti.
- Chakanakira mabhureki nevashandisi ndechekuti vanogashira yakakwana-yakashongedzerwa nzvimbo yekutengesa kwemwedzi mitanhatu kuti varatidze zvigadzirwa zvavo kuboka rakasiyana, repasi rese revatengi.
- Iine sirogani "Iva pamusoro, renda shopu inobuda", Fraport AG, kambani inoshandisa Frankfurt Airport, yakagadzira pfungwa nyowani yekurojesa chitoro kukwezva mhando dzakakurumbira.
