Wanderlust inoenderera kunyangwe hazvo kuderera kwehupfumi, kutyisa uye matenda. Iyo india inbound yekushanya musika yakura kunyangwe iri rakaoma gore. Idzo dhata dzazvino dzakanyorwa nebazi rezvekushanya kuIndia dzinoratidza kuti North America neWest Asia zvinoita kukura kwakasimba kwazvo kwekushanya kuIndia. Huwandu hwevashanyi vekunze vanoshanya kuIndia hwakawedzera kubva pa7.99 mamirioni muna2007 kusvika pamamiriyoni masere nemakumi mairi nemaviri muna8.27. Izvi zvinopa rukudzo kune vafambi vazhinji vanofamba sezvo mitengo yakadzorwawo nevatengesi vakaita semahotera nendege uye izvi zvinogona kureva mapakeji akakosha ekutora mushanyi wepasi rese anoshanyira India izvozvi.
Kukura kwevashanyi kwave kwakakosha zvikuru kubva kunyika dzakaita seDenmark, ne24.1 muzana, Brazil ne21.8 muzana, Russia ne21 muzana neNorway ne18.6 muzana, ichiteverwa nenyika dzakaita seIsrael, Bahrain neUAE. Pachivanhu, UK ndiyo yakafanotungamira asi gore rino yakaendeswa kunzvimbo yechipiri neUSA, nepo vashanyi vanobva kuGerman, France neCanada vakadzikira muhuwandu. Vashanyi vanobva kunyika dzakavakidzana Sri Lanka neBangladesh vakawedzera zvakanyanya. Vashanyi vanobva kuJapan, Australia neMalaysia vanoenderera mberi vari mune yepamusoro mazita, segore rapfuura.
Dunhu reWest Asia, kusanganisira nyika dzakaita seIsrael, Bahrain, UAE nedzimwe, dzakaratidza 21 muzana kukura zvakada kufanana neUS iyo yakanyoresa kukura kwe20 muzana. Vakuru vebazi rezvekushanya vakavimbisa kuenderera mberi nesimba rekusimudzira kukwezva vashanyi vazhinji vanobva kumatunhu aya.
Neraki, mushure mekudonha kweinosvika gumi muzana mukushanya kwevashanyi vekunze pakati paGumiguru 10 naChikumi 2008, musika wevashanyi uri mukati urikuratidza zviratidzo zvekumutswa. Vashanyi vanosvika muna Chikunguru 2009 vakawedzera zvakanyanya kunyangwe, pazasi pemwedzi waChikunguru 2009, asi mari dzekuchinjana nedzimwe nyika dzakakwira zvakanyanya. Mugore iro India yakanzwa kukanganisa kwekudzikira kwehupfumi hwepasirese pamwe nekurwiswa kwehugandanga kunoratidza kudzimiswa mumakambani pamwe nekufamba kwekuzorora, huwandu hwevashanyi vekune dzimwe nyika ve2008 hwaive hwakatenderedza 2008 muzana zvichienzaniswa negore rapfuura, kune data rakagamuchirwa.
Sangano reIndia rekushanyirwa rinoronga kuenderera mberi nemushandirapamwe wayo wekushambadzira mumusika weUS neyakagwinya uye yakajeka Incredible India! mushandirapamwe wakarongwa paOscar, Grammy uye BAFTA mibairo yemabasa. Musangano weWorld Economic Forum uye weG-20 zvimwe zviitiko zvakakosha zvepasirese apo brand India ichasimudzirwa nemufaro. Kushambadzira kweterevhizheni, kutepfenyurwa panguva yeOlimpiki yeChando muVancouver uye kuburikidza nematanho makuru eEuropean terevhizheni chikamu chemazano pane anvil.
Muna Kubvumbi 2008, iyo Ministry of Tourism yakavhura zviri pamutemo hofisi yayo yekutanga yevashanyi muBeijing, ichicherekedza hofisi yayo yekutanga kuChina uye chete yayo yechi14 mhiri kwemakungwa. Izvi zvakatevera China kuvhurwa kweChina National Tourism Office muNew Delhi muna Nyamavhuvhu 2007, sechikamu chegore ra2007 reIndia-China Hushamwari. Ichi chiitiko chinoratidzira chikamu cheIndia chekuedza kuwedzera huwandu hwevashanyi veChinese vanoshanyira India. Semuvakidzani wepedyo wedunhu, ine huwandu hunofungidzirwa hwemabhiriyoni 1.3, China inomiririra musika wevashanyi unokosha. Nekudaro, muna 2007 vashanyi veChinese vaingova chete ne1.4 muzana yevashanyi vanosvika kuIndia, kana yegumi nenhanhatu munzvimbo yevanosvika nenyika.
Sechikamu chekukurudzira kuwedzera kushanya kubva kuChina, iyo Ministry of Tourism iri kuita zvirongwa zvakati wandei, kusanganisira chirongwa chekuziva kwevaChinese vafambi uye vashanyi, uye kuunzwa kwenzvimbo dzakagadzirwa uye mawebhusaiti evashanyi veChinese. Iyi danho inogona kupa kukurudzira kwakakosha kune indasitiri yekushanya yeIndia, nekusimbisa hukama pakati penyika mbiri.
Iwo epamusoro gumi misika sosi yeIndia inbound yekushanya ndeiyi:
1. USA
2. UK
3. Bangladesh
4. Sri Lanka
5. Canada
6. France
7. Germany
8. Japan
9. Australia
10. Malaysia
Zvichienzaniswa nehuwandu hwenyika maererano nevashanyi vanosvika, India iri pachinzvimbo chechi41 pasi rose. Zvakawanikwa zvakaburitswa neUnited Nations World Tourism Organisation. India ichiri kuwana vashanyi vashoma kupfuura nyika diki seUkraine, Tunisia, Croatia neSaudi Arabia, inodaro mushumo. Nyika inotungamira maererano nevashanyi vanosvika iFrance, ichiteverwa neSpain. India ine rwendo rurefu rwekuenda kuti ikwanise kukwevera nhamba yakafanana yevanosvika kune zviuru zvayo zvinokwezva uye zvinonaka zvayo zvechivanhu.
Kuvandudzwa kwezvivakwa, kuendeswa kwenzvimbo dzakakura dzekuchengetedza uye kuwedzera kwehunyanzvi hunyanzvi muindasitiri yekushanya kuchawedzera zvakanaka kushanya kweIndia. Hurongwa hweHurumende hunokwezva vatambi vakuru muindasitiri yekushanya pasirese kuti vaise mari muIndia kuti vavake nzvimbo zhinji dzekugara, migwagwa iri nani, kuwedzera huwandu hwendege kuenda nekudzoka kuIndia uye kutokudziridza India senge nzvimbo yekuzorora inokwezva uye MICE kuenda kana zvinhu zvakakura vanosvika vanogona kuitiswa. India ine yakakura mukana iyo isati yashandiswa. Pane nzira refu yekufamba uye munguva pfupi iri kutevera, vazhinji vashanyi vachakwanisa kuona India senge inoshanduka yakanyungudika hari yekubatana mukusiyana, iyo quintessential India, mukubwinya kwayo kose.
Munyori mubatsiri wezvekushanya, mutori venhau anoshanda akazvimirira uye Executive Director weTravelcorp. Email: [email inodzivirirwa].
