Kubhejera kwekambani iyi kuti ndeipi ichazopinda ndege yakarambidzwa muBritain.
Hedge funds inogona kubhejera pairi, vanobhejera vanogona kushanyira mabhuki emunharaunda, asi kushambadzira kunoratidza kusawirirana kune iyo ndege inogona kuenda pasi peinotevera? Ndiyo imwe nyaya.
Kambani yekubhejera yepamhepo yeIrish Paddy Power yakatsiurwa neBritain's Advertising Standards Agency nekumhanyisa rudzi urwu rwekushambadzira. “Wakabhuka ndege? Usadikitira, chengetedza nePaddy Power, "zvakaverenga mupepanhau reBritish kutanga munaGunyana. Shambadziro yacho yakabva yaratidza runyorwa rwendege gumi neina uye kusawirirana kwadzo kunofamba, kusanganisira 14-kusvika-4 paSpanair, 1-kusvika-33 paJetBlue, 1-kusvika-25 paUnited Airlines uye zana-kusvika-1 paBritish. Airways, EasyJet, Mhandara Atlantic uye Ryanair.
Asi Paddy Power anoti mushandirapamwe uyu, waakamisa achipindura "zvikumbiro zvakawanda kubva kune [vanobhejera]" mushure mekunge ndege dzeZoom neFutura dzapinda mukutonga muzhizha, ingori barometer yemaonero everuzhinji. “Hatisi kutaura maonero edu, evoruzhinji chete. Hazvina kusiyana negwaro remibvunzo,” akadaro mutauriri wePaddy Power Darren Haines.
ASA, iyo yakarambidza kushambadza, inoti "yakazvidza makambani endege akanyorwa nekuti zvaireva kuti vangangopinda mukutonga," asi Haines anotenda kuti nharo idzi hadzina kutanga.
Akataura kuti kambani iyi yaisanganisira "vanofarira" kuti vashambadzirwe mumashambadziro nemazita edzimba, pane "diki," ndege isinganzwikwe. "Kwakanga kusiri-brainer, chaizvo."
Hakasi kekutanga kuti Paddy Power's ads isina kufadza advertising regulators. Kare muna 2005, chiziviso chairatidza Jesu neVaapostora vachibhejera paKudya Kwekupedzisira kwaLeonardo Da Vinci kwakadhonzwa nekuda kwekuchema kwevanhu, izvo zvakaita kuti Irish Advertising Standards Authority itange ongororo.
Iyo "Inotevera Ndege yekuenda kuBust?" mushandirapamwe waive nemukurumbira zvakanyanya, nemabheti aine imwe yepamusoro-soro pamisika yavo munaGunyana. Haines akataura kuti kambani iyi yakaronga kuenderera mberi nekupa vanobhejera mabheti ane chekuita nechikwereti, kunyangwe yatanga kuita zvakanaka zvakare. Chipo chazvino uno: kubheja pabhangi rinoita zvakanakisa muna 2009 nekuwedzera kwemutengo wekugovana. Iwo mukana paHSBC ndewe 11-to-10; Lloyds 4-to-1; uye Barclays 6-to-1.
