Munguva ye2022 PATA Gold Awards Ceremony yakaitwa muna Gumiguru 7, 2022, Pacific Asia Travel Association (PATA) yakazivisa vahwina ve2022 PATA Gold Awards.

Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 27 years, this year’s awards recognize the achievements of 25 organizations and individuals. An in-person Gold Awards presentation ceremony will be held during the upcoming PATA Annual Summit to occur in Ras Al Khaimah, UAE (located 45 minutes from Dubai) on October 26-27. Additional event information can be found here https://www.pata.org/pata-annual-summit-2022.

PATA presented 23 Gold Awards to such organisations as the The Ascott Limited, Singapore; Cinnamon Hotels & Resorts; Designated Areas for Sustainable Tourism Administration (DASTA); Faithworks Studios; Forte Hotel Group; Gangwon Tourism Organization; Jetwing Hotels; John Borthwick; Keelung City Government; Kerala Tourism; Korea Tourism Organization; Macao Government Tourism Office; Macao Institute for Tourism Studies; Marianas Visitors Authority; Nepal Tourism Board; Sands China; Sarawak Tourism Board; SriLankan Airlines; Tourism Authority of Thailand; Tourism Fiji; Tourism Malaysia; TTG Asia Media, and Quantcast.

Vachitungamirirwa nedzimbahwe rePATA, vatongi gumi nevaviri vakazvimiririra kubva pasirese vakasarudza vahwina vemaGoridhe makumi maviri nematatu nevahwina vaviri veGrand Title.

Maria Helena de Senna Fernandes, Director of MGTO, said, “This year’s PATA Gold Awards winners reveal once again the power of creativity and responsibility of Asia-Pacific region tourism stakeholders to enable our industry not only to survive but to thrive. Macao is glad to join hands with PATA to bring to centre stage these positive initiatives as we look forward for the normalization of safe travel.”

PATA CEO Liz Ortiguera added, “On behalf of PATA, I would like to extend our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I would also like to thank all of this year’s participants. The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic. It was a pleasure to celebrate their accomplishments live during the online PATA Gold Awards Presentation.”

The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.

The Hong Kong Tourism Board (HKTB) vakagamuchira PATA Goridhe Mubairo 2022 Grand Title muKushambadzira for its “Hong Kong Neighbourhoods – West Kowloon campaign. Although West Kowloon Cultural District housed Hong Kong’s newest art museums, cultural attractions, and creative spaces, it lacked a local community to give local personality and authenticity. To tell a more interesting story, the Hong Kong Tourism Board ran a Neighbourhoods campaign that expanded the district into the surrounding older districts, creating a contrast of new and old cultural traditions. They called this the West Kowloon Neighbourhoods – Creating Modern Traditions. They aimed to put people first and highlight the stories of people behind living traditions. This campaign marks HKTB’s first step in pioneering a more sustainable mode of tourism. Learnings from this campaign will serve as guardrails for future campaign design, ensuring that they start with engaging the local community, going beyond preserving traditions to creating new ones, and driving long-term socio-economic benefit back to the local community itself.

The Grand Title in Sustainability and Social Responsibility yakaunzwa kuna Wynn Macau, Limited, for its “Wynn Sustainability Initiatives”. As a member of the tourism and hospitality sector, Wynn understands the importance of waste reduction at source and is always looking for innovative solutions to reduce institutional, food and energy consumption. In recent years, Wynn has adopted a number of new environmental technologies, including becoming the first integrated resort in Macau to jointly develop an automated filtered water bottling system with Nordaq, significantly reducing plastic waste and carbon footprint. To help tackle the global food loss and waste issue, they adopted a life cycle approach (Sustainable Food Life Cycle Journey), a series of programs and strategies that include responsible food sourcing, menu design, building green culture and applying world-class innovative technology. Wynn is also the first integrated resort in Macau to introduce the Winnow Vision that provides data-driven insights through AI-machine learning technology. This data enables the creation of Food Donations and Upcycling Program with local social enterprises which is the first of its kind in Macau.

Open to both PATA and non-PATA members, this year’s Awards attracted a total of 136 entries from 56 travel and tourism organisations and individuals.

PATA Grand Title Winners 2022

PATA Grand Title Winner 2022
Marketing
Hong Kong Neighbourhoods – West Kowloon
Hong Kong Tourism Board, Hong Kong SAR
PATA Grand Title Winner 2022
Sustainability uye Social Responsibility
Wynn Sustainability Initiatives
Wynn Macau, Limited, Macao, China

PATA Gold Award Winners 2022

PATA Goridhe Award 2022
Kushambadzira Campaign (Yenyika - Asia)
Macao Week in China 2021
Macao Hurumende Yekushanya Hofisi, Macao, China
PATA Goridhe Award 2022
Marketing Campaign (Nyika - Pacific)
Open for Happiness Campaign
Tourism Fiji, Fiji
PATA Goridhe Award 2022
Marketing Campaign (State and City – Global)
Gangwon Worcation Project
Gangwon Tourism Organization, Korea (ROK)
PATA Goridhe Award 2022
Kushambadzira - Mutakuri
Say Bonjour To Paris
SriLankan Airlines, Sri Lanka
PATA Goridhe Award 2022
Kushambadzira - Kugamuchira Vaeni
Yamagata Kaku’s Yamagata Matsuri
Forte Hotel Group, Chinese Taipei
PATA Goridhe Award 2022
Kushambadzira - Indasitiri
Accor Hotels The Perfect Escape
Quantcast, Asia
PATA Goridhe Award 2022
Dhijitari Kushambadzira Campaign
Khao Thai
Tourism Chiremera cheThailand, Thailand
PATA Goridhe Award 2022
Yakadhindwa Kushambadzira Campaign
A Change of Air
Kerala Tourism, India
PATA Goridhe Award 2022
Kufamba Vhidhiyo
A Journey Awaits – See You In Sarawak 2022!
Faithworks Studios, Malaysia
PATA Goridhe Award 2022
Kufamba Mufananidzo
WAU
Tourism Malaysia, Malaysia
PATA Goridhe Award 2022
Nzvimbo yekuenda
Captivated by Cocos
John Borthwick, Australia
PATA Goridhe Award 2022
Bhizinesi Chinyorwa
Kuvaka kumashure zvirinani
TTG Asia Media, Singapore
PATA Goridhe Award 2022
Shanduko Yemamiriro ekunze Initiative
lyf one-north Singapore
The Ascott Limited, Singapore
PATA Goridhe Award 2022
Bumbiro reMagariro evanhu
Meals that Heal
Cinnamon Hotels & Resorts, Sri Lanka
PATA Goridhe Award 2022
Community Based Tourism
Building Sustainable Keelung, Constructing Strategic Plan for Conversation Capital of Urban Tourism
Keelung City Government, Chinese Taipei
PATA Goridhe Award 2022
tsika nemagariro
Virtual experience of the 2021 Rainforest World Music Festival
Sarawak Tourism Board, Malaysia
PATA Goridhe Award 2022
Heritage
Rejuvenating Ban Khok Mueang’s Heritage through a Sustainable Practice of Community-based Tourism
Nzvimbo Dzakarongwa dzeSustainable Tourism Administration - DASTA, Thailand
PATA Goridhe Award 2022
Yemunhu Capital Development Initiative
A decade of effort in nurturing entrepreneurs a case of IFTM in Macao SAR
Macao Institute for Tourism Studies, Macao, China
PATA Goridhe Award 2022
Tourism Destination Resilience (Asia Pacific)
Sustainable Tourism Livelihood Recovery Program
Nepal Tourism Board, Nepal
PATA Goridhe Award 2022
Tourism Destination Resilience (Global)
Marianas Tourism Resumption Investment Plan
Marianas Visitors Authority, Northern Mariana Islands
PATA Goridhe Award 2022
Tourism yeVose
Accessible Tourism Attraction Development Project
Korea Tourism Sangano, Korea (ROK)
PATA Goridhe Award 2022
Women Empowerment Initiative
Second Careers
Jetwing Hotels, Sri Lanka