PATA Goridhe Awards 2023 Vanokunda Akaziviswa

Mibairo yegore rino inocherekedza zvakawanikwa ne23 masangano akasiyana nevanhu, kusanganisira Nzvimbo Dzakarongedzerwa dzeSustainable Tourism Administration (DASTA), Galaxy Entertainment Group, Hong Kong Tourism Board, Incheon Tourism Organisation, Jeju Tourism Organisation, Kerala Tourism, Korea Tourism Organisation, MGM. China, Nepal Tourism Board, Sabah Tourism Board, Sands China Limited, Sivatel Bangkok Hotel, SriLankan Airlines, SOTC Travel Ltd, Taiwan Tourism Bureau, Tourism Authority yeThailand, Tourism Fiji, uye TTG Asia Media Pte Ltd.

Vachitungamirirwa nedzimbahwe rePATA, vatongi gumi nevaviri vakazvimiririra kubva pasirese vakasarudza vahwina vemaGoridhe makumi maviri nematatu nevahwina vaviri veGrand Title.

Iwo PATA Grand Title Vanohwina vakaunzwa nezvakatanhamara kupinda mumapoka makuru maviri: Kushambadzira uye Sustainability uye Social Responsibility.

MGM China, China, vakagamuchira PATA Goridhe Mubairo 2023 Grand Title muKushambadzira nokuda kwemushandirapamwe wayo we "Kushandura Chiratidzo Chetsika Yechinyakare Kuita A Marketing Catalyst".

Makore gumi apfuura, MGM yakatanga chirongwa cheShumba IP neyekutanga Shumba Dance Championship, ichisimudzira kutamba kweshumba - chiratidzo chetsika cheLingnan chinozivikanwa pasi rose - uye kushandura chiratidzo chetsika chemuno kuita chirongwa chenguva refu chekubatana.

Iyo kambani yakakurudzira pfungwa yekusimudzira ye "tourism +", iyo inorwira tsika yemuno sedingindira rayo repakati pasi peiyo Shumba IP zano.

Ichishandisa chinhu chimwe chete ichi, timu yakaisa simba idzva nehunyanzvi hwazvino kugadzira mapoinzi akawanda ekubata uye zviitiko zvakabva kuhunyanzvi, kuratidzwa, uye kuita, kumakwikwi uye zvirongwa zvekudzidzisa.

Zvirongwa izvi zvakashandura mutauro wakajairika, wemazuva ese kuita chiratidzo chine simba chetsika chakagamuchirwa nevateereri veese mazera, kupfuura zvizvarwa nematunhu.

Kubudirira kwechirongwa ichi kunoonekwa kuburikidza nemigumisiro yakaratidza kuti inopindirana sei-uye inoramba ichiita-nevateereri vemunharaunda uye pasi rose. Zvakatonyanya kukosha, zano harina kungokurudzira MGM asi rakasimbisazve guta reMacau.

The PATA Goridhe Mubairo 2023 Grand Title muSustainability uye Social Responsibility yakapihwa Waterbom Bali, Indonesia, kune yayo itsva 'Karmic Returns' chirongwa.

Iyo inozivikanwa waterpark, iri muBali, Indonesia, iri pamberi pemaitiro ekusimudzira. Kubva yave yekutanga paki yemvura kuwana kusarerekera kwekabhoni muna 2017, Waterbom yakaisa zvinangwa zvekuve iyo inotungamira pasirese paki yemvura, ichitarisa marara, mvura, uye kuderedza simba.

Kuburikidza nekusvinura kwayo 'Green Team,' paki inotarisisa zvine hungwaru, inorekodha, uye inoshuma mashandisirwo ayo zviwanikwa, ichikurudzira timu tsika yekuziva nezve ecology. Waterbom inoshandisa nzira dzakasiyana-siyana kuchengetedza mvura, kusanganisira kukohwa kwemvura inonaya uye yakavharwa-loop filtration system, uku ichitsiva mvura yepasi nematsime ekuwedzera.

Paki iyi ine onsite manejimendi nzvimbo, kwavanogadzira yavo manyowa emapindu. MuQ1 2023, vakawana 97% yekudzokorodza chiyero chezvekushandisa uye yakaderedza marara yakatumirwa kumarara kusvika 3.4% chete. Sustainability yakadzika midzi mumagariro epaki, inopesvedzera kudzidziswa kwevashandi uye ese maficha ekushanda.

Izvi zvinoratidzira kuzvipira kwakasarudzika kweWaterbom Bali kune mutoro wezvakatipoteredza.

PATA Grand Title Vanokunda 2023 

1. Marketing
   Kushandura Chiratidzo Chetsika Yechinyakare Kuita Kushambadzira Catalyst
   MGM China, China
2. Sustainability uye Social Responsibility
   Karmic Inodzoka
   Waterbom Bali, Indonesia

PATA Goridhe Mubairo Vanokunda 2023 - Marketing

1. Kushambadzira Campaign (Yenyika - Asia)
   Kuburikidza nelenzi yeGenZ
   Hong Kong Tourism Board, Hong Kong SAR
2. Marketing Campaign (Nyika - Pacific)
   Apo Mufaro Unongouya Zvomuzvarirwo
   Tourism Fiji, Fiji
3. Kushambadzira Campaign (Nyika neguta - Global)
   Rongedza kuKerala
   Kerala Tourism, India
4. Kushambadzira - Mutakuri
   Around the Island
   SriLankan Airlines, Sri Lanka
5. Kushambadzira - Kugamuchira Vaeni
   Melco Style x B. Dhadha @ Studio City
   Melco, Macao, China
6. Kushambadzira - Indasitiri
   Kick - kutanga kufamba zvakare uye kubatanidza akasiyana mufambi weIndia
   Iyo kambani SOTC Travel Ltd
7. Dhijitari Kushambadzira Campaign
   Incheon smart tourism project
   Incheon Tourism Organisation, Korea (ROK)
8. Yakadhindwa Kushambadzira Campaign
   Korea Yakasarudzika Nzvimbo Yekusimudzira Project
   Korea Tourism Sangano, Korea (ROK)
9. Kufamba Vhidhiyo
   Kubata Sabah
   Sabah Tourism Board, Malaysia  
10. Kufamba Mufananidzo
    Mupata uri muBloom
    Tourism Chiremera cheThailand, Thailand
11. Nzvimbo yekuenda
    Kufamba mumigwagwa muAustralia Inoporesa Nyika
    Rachel Lees, Australia 
12. Bhizinesi Chinyorwa
    Fancy Feasts
    TTG Asia Media Pte Ltd, Singapowo    

PATA Goridhe Mubairo Vanokunda 2023 - Sustainability & Social Responsibility

1. Shanduko Yemamiriro ekunze Initiative
   Galaxy Entertainment Group Environmental uye Sustainability Maitiro
   Galaxy Entertainment Group, Macao, China
2. Mutoro Wekambani neSocial
   Beacon of Sustainability
   Sivatel Bangkok Hotel, Thailand  
3. Community-Based Tourism
   Kareum Gara
   Jeju Tourism Organisation, Korea (ROK) 
4. tsika nemagariro
   Kuvandudzwa kweOld Phetchaburi Town Riverside Community kuburikidza nekugadzwa kweCultural Community-Based Tourism.
   Nzvimbo Dzakarongwa dzeSustainable Tourism Administration - DASTA, Thailand
5. Heritage
   Kuvandudza uye Kuonga
   MGM China, China
6. Yemunhu Capital Development Initiative
   Sands Retail Academy - "Tiketi Kurwendo Rwehupenyu"
   Sands China Limited, Macao, China
7. Tourism Destination Resilience (Asia Pacific)
   Alabao Bay Chakavanzika Land Reappearance Plan
   Taiwan Tourism Bureau, Chinese Taipei
8. Tourism yeVose
   Leofoo Senior Travel Service
   Leofoo Tourism Group, Chinese Taipei
9. Women Empowerment Initiative
   Sustainability uye Social Responsibility
   Nepal Tourism Board, Nepal

Vatongi vePATA Goridhe Awards 2023 vaive

1. Ms. Ana Savšek, Mukuru weDhipatimendi, Content Digital Marketing, Slovenian Tourist Board, Slovenia, Slovenia
2. Ms. Ana Tripković Marković, Phd, Mutungamiriri, National Tourism Organisation yeMontenegro, Montenegro
3. VaChris Adams, Global Head of Research & Insights, Miles Partnership, New Zealand
4. VaFabrizio Orlando, Global Director, Industry Relations, Tripadvisor, United Kingdom
5. Dr. Faith Ong, Mudzidzisi Mukuru, The University of Queensland, Australia
6. Ms. Hannah Pearson , Mutungamiriri weDunhu APAC, Adventure Travel Trade Association (ATTA), USA
7. Amai Jen Grover, Mutungamiriri Mukuru weDunhu, Business Development APAC, Expedia Group Media Solutions, USA
8. Muzvare Jessie F. McComb, Senior Private Sector Development Specialist – Tourism, World Bank Group, USA
9. VaJustin Farmer, SVP, Business Strategy, MMGY Global, USA
10. Prof. Kaye Chon, Dean uye Sachigaro Purofesa, Chikoro cheHotera uye Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR
11. Mr. Kok Kee LIM, Mutevedzeri Mukuru weMutungamiri, Asia Pacific Public Sector Lead, Mastercard Inc., Singapore
12. VaLeon Rais, Musoro weCross Border Travel Asia Pacific, Visa Worldwide Pte Ltd, Singapore
13. Ms. Montakarn Suvanatap Kittipaisalsilp, Programme Officer for Culture, UNESCO Bangkok, Thailand
14. Amai Natalia Bayona, Executive Director, United Nations World Tourism Organisation (UNWTO), Speini
15. Amai Natalie Kidd, Managing Director, Asia, Intrepid Travel, Australia
16. VaNobuTaka ISHIKURE, Sachigaro, Goltz et ses amis, Japan
17. Mr. Ralf Ostendorf, Director Market Management & Media Relations, Berlin Tourismus & Kongress GmbH / shanyiraBerlin, Germany
18. VaShiva Dhakal, Mutungamiriri Mukuru, Royal Mountain Travel, Nepal
19. VaSteven Liew, Mutungamiriri wePublic Policy – ​​APAC, Airbnb Singapore Pte Ltd, Singapore
20. Amai Suyin Lee, Managing Director, Discova Travel, Singapore
21. Muzvare Topaz Smith, Community Lead, Aviation, Travel & Tourism, World Economic Forum (WEF), USA.
22. Ms. Verra Wang, Senior PR Manager, Rwendo . Com Group, China