Sandals Resorts International Debuts Refreshed Logos

Sandals Resorts International (SRI) inosheedzera kutanga kwemalogo akazorodzwa kune ayo anoyevedza anosanganisira ese-anosanganisirwa maresitorendi brands Sandals Resorts uye Beaches Resorts. Iwo ma logos echimanjemanje uye kusikwa kwawo idanho rekutanga rekutaurirana hukama huripo pakati pemhando, kusanganisira hunyanzvi hweCaribbean, zvese-inosanganisirwa resort innovation uye varidzi vemhuri.

"Malogo akakwenenzverwa hakusi kuedza kushandura chimiro - pane chinangwa chakakura kwazvo chiri kutamba pano," anodaro Scott Peiffer, Executive Creative Director weUnique Vacations Inc. (UVI), akabatana nemumiriri wepasi rose weSandals Resorts International. , iyo kambani inopomerwa kuendesa mhando kumusika wepasi rose.

Maererano naPeiffer, Sandals uye Mahombekombe Nakidzwa nekuziva kunoshamisa kwemhando uye nepo zvirevo zvekutengesa zvakasiyana zvakakosha, kushandisa hukama hwakanaka pakati pezviviri izvi kwakakosha sezvo vafambi vanongofamba mumatanho ehupenyu. "Sandals imhando yakabudirira zvinoshamisa ine nhoroondo yakapfuma yakagara makore anopfuura makumi mana uye saka raive dambudziko rinonakidza uye basa rinorema kuchengetedza zviratidzo zveiyo logo yepakutanga tichiienzanisa neiyo hanzvadzi brand Beaches," akadaro Peiffer.

"Kuzorodza logos chiratidzo chinobatika chekuzvipira kweSRI mukuvandudza nekuvandudza."

Mukuru weUVI Marketing Officer Tony Cortizas akawedzera kuti, "Tiri kuvaka pamusoro penhaka yedu inoshamisa uye tinoda kuti mamaki edu aratidze kukurumidza kwedu uye kukwevera hukama hwakajeka hwemhuri pakati pemhando dzedu pamusika."

Type foundry uye dhizaini studio, House Industries yakatepwa basa rekugadzira logo. Iyo agency inonyanya kuzivikanwa nekugadzira kwayo typeface, iyo yakaonekwa paterevhizheni, mufirimu, pane zvekutengesa zvigadzirwa uye nguva pfupi yadarika yekudzoreredzwa kweLos Angeles Tourism & Convention Board; fashion-brand Hermès; uye magazini yakahwina mubairo, Iyo New Yorker.

Nepo shanduko dzeiyo Sandals branding dzakapusa, dzinoshanda sehwaro hwakakosha hweiyo itsva Beaches Resorts logo. Iye zvino kugovera iwo script font, iwo marogo ano zivikanwa ipapo seamwechete portfolio yemhando. "Takagadzira kuwirirana pakati pemhando mbiri dzinonyanya kuzivikanwa dzekutandarira pasirese, tichichengeta hunhu hweSandles tichiunza maBeach zvakajeka mukati memhuri," akadaro Peiffer, director director. "Kuzorodza ma logos chikamu chebasa rinodiwa kugadzira hukama hwakanaka pakati pemhando dzedu, kuchengetedza nhaka yedu nekugadzirisa mhando dzenguva yemberi."

Mucherechedzo mutsva weSandals Resorts wakatangwa nefashoni paSandals Dunn's River, nzvimbo itsva yekutandarira mupotfolio, yakavhurirwa vashanyi musi wa24 Chivabvu 2023. uye kuburikidza nekukurukurirana kwevatengi kuri kuitika.

Kuti utarise kuseri-kwe-logo, verenga zvakawanda pane iyi nyowani nyowani pa Mhoro Paradhiso, iyo yepamutemo blog yeSandals Resorts.

About Sandals® Resorts

Sandals® Resorts inopa vanhu vaviri vari murudo kurerutsa uye kukwenenzvera kweakanyanya-anopihwa yakasarudzika-inosanganisirwa yezororo chiitiko muCaribbean. Iine 17 marongero epamhenderekedzo yegungwa muJamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, neCuraçao, nzvimbo yega yega inoratidza dhizaini, chikafu, uye chakasiyana chemusha wayo wechitsuwa. Kubva pasevhisi yekudyira uye yekudyira kwegourmet kusvika kudoro repamusoro-soro uye sutu dzeumbozha, kusanganisira yekutanga yeCaribbean Over-the-Water Villas uye Bungalows, Sandals Resorts inogadzira nguva uye nguva dzinodiwa kuti vakaroorana vabatane zvakare uye kutarisa pane zvinonyanya kukosha: mumwe nomumwe. Inonyanyozivikanwa nehunyanzvi hwekupayona hunogara huchichinja uye nekusimudza ruzivo rwese-inosanganisirwa yezororo, Sandals Resorts ichangobva kuunza pfungwa nyowani senge brand yekutanga-yakapetwa kaviri infinity dziva uye yekunze-saiti Island Inosanganisirwa yekudyira chirongwa, ichiramba yakatendeka kumidzi yayo yeCaribbean. uye kuratidza shanduko yekubatanidza pakati pekushanya uye simba rayo rekushandura hupenyu kuburikidza neruwoko rwayo rwehurombo, iyo Sandals Foundation. Sandals Resorts chikamu chemhuri-yemhuri Sandals Resorts International (SRI) iyo inosanganisira mhuri-inoshamwaridzana Beaches Resorts, uye ndiyo Caribbean inotungamira yose-inosanganisira nzvimbo yekutandarira kambani. Kuti uwane rumwe ruzivo nezve Sandals Resorts Luxury Included® musiyano, shanya www.mumusi.com.

About Beaches® Resorts

Beaches® Resorts ndiyo yeCaribbean yakanyanya-inopihwa mubairo mhuri yese-inosanganisirwa yezororo chiitiko, uko ndangariro dzinogadzirwa uye dzinoitwa kuti dzigare. Iine nzvimbo nhatu dzinoshamisa muTurks & Caicos neJamaica, Beaches Resorts ndiyo yekupedzisira kumahombekombe kwemahombekombe kune wese nhengo yemhuri. Vana vanogona kurembera nechikwata cheSesame Street sechikamu cheCaribbean Adventures neSesame Street®, vachipfachuka munzvimbo dzinotyisa dzemvura uye vachinakidzwa neXBOX® Play Lounges, Kambi dzevana dzakasarudzika nemakirabhu ehusiku evechiri kuyaruka, nepo vabereki vachiita basa remabhureki, marapirwo e spa, anofadza. maresitorendi uye ese aine vimbiso yeVane Certified Nannies uye nenyanzvi dzakadzidziswa nhengo dzechikwata. Beaches Resorts chikamu chemhuri-yemhuri Sandals Resorts International (SRI), iyo inosanganisira Luxury Included® Sandals Resorts, uye ndiyo kambani inotungamira yeCaribbean yese-inosanganisirwa yekutandarira. Kuti uwane rumwe ruzivo nezve Beaches Resorts, shanya www.mabhega.com.