Nhasi, Shanyira Carlsbad, sangano rekushambadzira kwekuenda kuCarlsbad, California, rinoburitsa mhando nyowani yenzvimbo yemahombekombe yekutandarira.
Mucherechedzo mutsva unopa rukudzo kuhunhu hweCarlsbad hwemuviri uye hunhu uye nzvimbo yayo yakasarudzika yemahombekombe uye zviitiko zvinofananidzirwa muchiratidzo chitsva chekuenda icho chine wave curl, ichiziva kukosha kwemahombekombe; yero yezuva inotaura nezvemamiriro ekunze anoshamisa ayo anogadzira kumashure kune yega yega Carlsbad adventure; uye mitsetse mitatu, inomiririra minda yemaruva inoyevedza inotumbuka muchirimo. Nekutangwa kwerudzi rutsva, Shanyira Carlsbad inokoka vanhu kuti vauye kuzozorora, kutamba, kukura, kudya, kunwa, kuongorora, uye zvakanyanya kukosha kugara, muCarlsbad Kudonha neChirimo.
“Paunenge uri muCarlsbad, ingoisa… zvese zvakanaka. Pane vibe pano inopa rusununguko rwekunakidzwa nezuva iro iwe unoona zvakakodzera. Inyaya yataida kugovera — kukoka vanhu kuti vauye kuzotora chimedu chehupenyu hwakanaka muCarlsbad,” anodaro Kim Sidoriak, Mutungamiriri & CEO we Visit Carlsbad. Iyo "Zvose Zvakanaka" pfungwa yekugadzira yakagadziridzwa mukutaurirana kwepedyo neKushanyirwa Carlsbad, 62Pamusoro
uye vanokoka vafambi kuti vashanyire Carlsbad kuti vaongorore hunhu hunoita kuti nzvimbo yacho ive nyore kusvika, ichivapa mvumo yekunyatso zorora, kubatanidza, uye kuita zvinhu nenzira yavo, nekuti muCarlsbad… zvese zvakanaka.
Sidoriak anowedzera kuti, "Imwe yenzvimbo dzedu dzekutarisa dzeKushanya kweCarlsbad kukwidziridza kwainoenda uye mhando uye tinotenda kuti iri idanho rakakura rekumisa Carlsbad senzvimbo ine simba uye inovandudza yekufambisa."
Mushandirapamwe uyu unotsigira chinangwa cheKushanyirwa kweCarlsbad chekusimudza vagari panguva yezvinodiwa munzvimbo, Fall and Spring.
Mavhidhiyo nemapikicha emushandirapamwe anoratidza zviitiko zvinozivikanwa uye masosi senge madhamu akasarudzika, maruva anotumbuka, mahombekombe egungwa, uye ruzhinji rwevafambi vanogona kunakidzwa vachishanyira kwavanoenda, kubva kuLEGOLAND kuenda kumakosi anohwina gorofu.
Iri pasi pekutanga kwemhando iyi nyowani "Ita Zvakanaka. Zvese zvakanaka." mushandirapamwe wakagadziridzwa neKushanyirwa kweCarlsbad mukubatana neAgua Hedionda Lagoon Foundation kutsigira nharaunda kuburikidza nekuzvipira kune zviitiko zvekushanya munguva ino yezororo. “Ita Zvakanaka. All Good” mushandirapamwe, unoitwa kusvika Zvita 2022, unokoka vafambi kuti vazvipire uye vaone Agua Hedionda Lagoon Foundation kuburikidza nemapakeji anobhuka anowanikwa mumabhizinesi emunharaunda ekugamuchira vaenzi, kusanganisira asi kwete kugumira kuThe Cassara Carlsbad, Beach Terrace, uye The Beach Genie. Mushandirapamwe uyu wakagadzirirwa kukwidziridza rudzi rutsva rwe“All Good” nekupa vashanyi mukana wekuzorodza pfungwa, kutonhorera, uye kuita chimwe chinhu chakanaka pavanenge vari pazororo.
ZVOKUBVA MUNYAYA INO:
- Sidoriak adds, “One of our strategic areas of focus for Visit Carlsbad is to elevate the destination and the brand and we believe this is a major step toward repositioning Carlsbad as a vibrant and rejuvenating travel destination.
- and local travel industry stakeholders, and invites travelers to visit Carlsbad to explore the attributes that make the destination so approachable, giving them permission to really unwind, connect, and do things their own way, because in Carlsbad… it's all good.
- The new logo pays homage to Carlsbad's physical and attitudinal attributes and its unique coastal location and experiences are epitomized in the new destination logo that features a wave curl, recognizing the importance of the coast.
