Mune izvo zvinomiririra "kudengenyeka kwenyika" munzira yekushambadzira kwekuenda kuSolomon Islands, Solomon Islands Visitors Bureau nhasi yazivisa chimiro chayo chitsva "Solomon Ndiye." branding.
Chinhu chakakosha pakumaka patsva chinoona Solomon Islands Visitors Bureau ichipihwa zita rekuti “Tourism Solomons” ine zuva reNTO rinozivikanwa, chitsuwa negungwa regungwa zvakatsiviwa nechiratidzo chitsva chine chikepe chengarava cheSolomon Islands.
Ichitsanangura kukosha kwekushanya kunoitisa semutyairi wezvemari wenyika, Solomon Islands gurukota, Hon. Rick Hou pachezvake akapindira kuzofumura chimiro chitsva chemaki uye logo pachiitiko chakaitirwa muHoniara's Solomon Kitano Mendana Hotel.
Vachitsanangura danho iri se "kushanduka kwenyika" munzira yekushambadzira yepasi rose, Executive Tourism, Solomons CEO, Joseph "Jo" Tuamoto vakati "Solomon Is" yakashongedzwa nechinangwa kuti ive inochinja-chinja, ichifukidza niche yega yega inopihwa zvakasiyana-siyana. iyo yakaisa aya maHapi Isles kunze kwenzvimbo dzayo dzekuSouth Pacific.
"Tine chivimbo kuti nyowani nyowani inoratidzira kuzivikanwa nzvimbo, meseji, mufananidzo uye chinzvimbo uye ichapa chikuva cheSolomon Islands kuzvishambadza zvizere munhandare yepasi rose kwemakore gumi anotevera kana kupfuura," VaTuamoto vakadaro.
"Runako rweichi chinyowani chitsva chinotitendera kubatanidza iyo 'Solomons Is.' tag mutsetse kune chero chinhu - ive iyo manzwiro, chiito, zita kana chipikisheni - uye isu tinokwanisa zvakare kuzvisanganisa kuti zvive zvakanangana nehuwandu hwevanhu vakaita sevakaroora, vanyowani, mhuri, nezvimwe.
“Kushambadzira kwedu kutsva kwakasiyana. Iyo inobvumidza mushanyi wese kunongedza kana kumaka yavo yavo yekufamba ruzivo, chaizvo sezvavari kuda kuti ive, mukuita ichiita kuti ive yakasarudzika yavo uye yakasarudzika Solomon Islands.
“Kushambadzira uku kune chekuitawo nekubata - kubata zvakaitika kare kuburikidza neakawanda mararamire echinyakare uye zvimiro zvetsika izvo zvakaburitsa zvishoma kuguta uye kushambadzira vakawanda-kushanya.
"Zvinonzwisisika, zvine hukasha, zvakasarudzika, zviri nyore kutevera uye zvinodhura.
“Zvakawanda kusvika padanho Iinoongorora mamaki ese panguva ino yekushanduka kwekushanya kweSolomon Islands uye kumakwa uku kunoitirwa kushanduka sekushanduka kuri kuita indasitiri.
"Hazvina basa kuti nzvimbo yauri kuenda inosimudzira sei uye kushambadzira kwakasimukira, 'Soromoni Ndiye.' ndiyo yava mhando.
"Takaita shanduko yekuchinja uye iko kufamba chaiko."
Zano renongedzo nyowani rakagamuchira zana muzana rekubvumidzwa kubva kuKabhineti reHurumende reSolomon Islands iro rakapihwa humbowo hwechiratidzo chitsva svondo rapfuura.
ZVOKUBVA MUNYAYA INO:
- “We are confident the new branding truly characterises the destination's identity, message, image and positioning and will provide the platform for the Solomon Islands to optimally market itself in the international arena for the next decade or more,” Mr Tuamoto said.
- “Zvakawanda kusvika padanho Iinoongorora mamaki ese panguva ino yekushanduka kwekushanya kweSolomon Islands uye kumakwa uku kunoitirwa kushanduka sekushanduka kuri kuita indasitiri.
- Zano renongedzo nyowani rakagamuchira zana muzana rekubvumidzwa kubva kuKabhineti reHurumende reSolomon Islands iro rakapihwa humbowo hwechiratidzo chitsva svondo rapfuura.
