Tourism Innovation Summit 2022 musangano wepasi rose wetekinoroji uye hunyanzvi hweindasitiri yekufambisa uye yekushanya iyo yakapemberera chinyorwa chayo chechitatu muSeville (Spain), yakaunza pamwe chete mafemu ekupa mazano epasi rose muchikamu chekushanya kuti aongorore maitiro makuru ari kushandura chikamu.
Wouter Geerts, Director weKutsvagisa kuSkift, mugadziri ane mukurumbira pasi rose indasitiri yekushanya, Douglas Quinby, Co-muvambi & CEO weArival, naCristina Polo, Muongorori weMusika EMEA kuPhocuswright, vakaburitsa mafambiro makuru uye ekushanya anozobvumira indasitiri. kuita sarudzo kuzvigadzirira uye kuenderera mberi nekukura.
Nyanzvi nhatu idzi dzakabvumirana kuti zvakatora nguva yakareba, yepasi rose mukufamba, senge denda, kuti chikamu chekushanya chiwane nguva yakakosha munhoroondo yaro.
Tourism mushure medenda
Denda iri rakakanganisa zvisati zvamboitika pakushanya. Nekudaro, iyo indasitiri iri kupora zvakanyanya, kunyanya zvichienzaniswa nematambudziko apfuura. Zvinoenderana neongororo yeSkift inoongorora mashandiro eindasitiri nenhamba kubva muna 2019 kusvika nhasi, chikamu ichi chichiri pa86% yedanho rakanyorwa muna 2019. Nekudaro, kune nyaya dzebudiriro kubva kunyika, dzakaita seTurkey, iyo kunyangwe denda iri. kusangana nekuwedzera kwekuda uye kuita kwakasimba kupfuura makore dambudziko rehutano risati rasvika.
“Kupora kubva mudambudziko rehutano hakuna kufanana. Kufamba nhandaro kwave kwakasimba kupfuura kufamba kwebhizinesi uye kwatora yakawanda yekurasikirwa. Asi zvakare, kufamba mudzimba kwave kuri mutyairi mukuru kana zvichienzaniswa nekufamba kwenyika, izvo zvave kukanganisa kuita, kuumbwa uye kugovaniswa kwevafambi munyika dzakaita seSpain, iyo kusvika denda iri rainyanya kuvimba nevafambi vekunze, "akadaro Wouter Geerts. .
Zvakadaro, kuderera kwehupfumi muna 2023 uye kukwira kwemitengo kwakanyanya kuri kuitika munyika zhinji kuri kutanga kukanganisa zvido zvevashanyi. "Ini ndinofunga mhedziso yakakosha ndeyekuti denda rakatiratidza kuti kukura kana kupora kuzere kunopihwa. Tiri kuona kudiwa kwakanyanya nhasi, asi izvi zvinogona kupfava muna 2023 sezvo kunetsekana nezvehupfumi, inflation nemitengo yakakwira zviri kukanganisa kuita sarudzo, ”Geerts akawedzera.
Kune rimwe divi, Douglas Quinby akapa mhedziso yeongororo yakaitwa naArival pavafambi zviuru gumi kubva kumativi ese enyika inoongorora mafambiro ezvakaitika: nzendo, zviitiko, uye zvinokwezva. Quinby akasimbisa kuti vashanyi vakachinja sei mafambiro avo: mapoka makuru ayo makore apfuura akabata nzendo dzinosanganisira dzese ari kuramba ari kure uye nhasi ndiwo mapoka madiki ari kutsvaga zviitiko zvemunhu anove ma protagonists echikamu.
Kuenderera mberi neshanduko, zvakafanana zviri kuitika nenzira yekugadzirisa kubhuka, nekuwedzera kwakakosha kwekuchengetedza kunoitwa kuburikidza nenharembozha uye paminiti yekupedzisira. Mukuwedzera, hatifaniri kukanganwa mudiki. Maererano naQuinby, "58% yeGeneration Z vafambi uye mamireniyumu vanoisa zvakanyanya kukosha pane zvakaitika pane pazvinhu. Pamusoro pezvo, masocial network akadai TikTok uye Instagram ndiwo maturusi avo ekutsvaga nzvimbo uye kusarudza pane imwe nzvimbo kana imwe ”.
Mupfungwa iyi, Cristina Polo, anobva kuPhocuswright, akasimbisa kukosha kwekuramba uchishanda kuti ubve pakufamba ‘kusingabatanidzi’ kuenda ‘kusina friction’; semuenzaniso, kufamba kunopa chiitiko chisingashande. Polo yakapawo mamwe manzwisisiro ekuchinja kwemaitiro evafambi vekuEurope: Vashanyi vekuEurope vanowanzo netsekana nekuchengetedza, asi vashoma vanoda kubhadhara yakawanda. Zvinoenderana neongororo yakaitwa naLufthansa naHopper, 73% yevafambi vangave vakagadzirira kubhadhara zvakanyanya kune dzimwe sarudzo dzakasimba, zvisinei, 1% chete yevafambi vakaibhadhara.
TIS2022 yakaunza pamwechete nyanzvi dzinopfuura zviuru zvitanhatu kubva muchikamu chekushanya muSeville, pamwe nevatauri vepasirese vanopfuura mazana mana kuti vaongorore marongero anozoratidza ramangwana reindasitiri inomhanyisa hupfumi nemabasa muhupfumi hwenyika. Pamusoro pezvo, mafemu anodarika zana nemakumi mashanu anoratidza mafemu akadai seAccenture, Amadeus, CaixaBank, City Sightseeing Worldwide, The Data Appeal Company, EY, Mabrian, MasterCard, Telefónica Empresas, Convertix, Keytel, PastView neTurijobs vakapa mhinduro dzavo dzichangoburwa muArtificial Intellige, Cloud Intellige. , Cybersecurity, Big Data & Analytics, Marketing Automation, contactless tekinoroji uye Predictive Analytics, pakati pezvimwe, zvechikamu chekushanya.
