Clickatell yakaburitsa mhedzisiro yeazvino Chat Commerce Trends Chirevo: Yekufambisa Edition, iyo inoburitsa ruzivo rutsva pamusoro pekuti vatengi vemazuva ano vanoda kutaurirana sei uye kutenga kutenga nemahotera, makambani endege uye makambani emota dzekurojesa muhurukuro dzenharembozha. Ongororo iyi, iyo yakaburitsa mhinduro kubva kune vanopfuura chiuru chevatori vechikamu vekuUS, yakawana 1,000% yevatengi vanofarira kushandisa mameseji enhare kutaurirana nemakambani ekufambisa.
Kuti unzwisise zvakadzama matauriro anoita vatengi nemhando dzekufambisa, tsvagiridzo itsva yaClicatell yakawana kudiwa kwakapararira kwezviitiko zvevatengi uye zviri nyore kuburikidza nenhaurirano dzekutumira mameseji, senge 92% yevatori vechikamu vangade kushandisa mameseji enhare kusangana nemahotera, 89% vangada kushandisa nharembozha. kutumira mameseji ekudyidzana nendege, uye makumi masere neshanu muzana vangada kushandisa nharembozha kuti vadyidzane nemakambani emotokari dzekurenda. Gen Z, Millennials neGen X zvakare vese vanoisa mameseji enhare senzira yavo yepamusoro yekutaurirana nemhando dzekufambisa, zvichiratidza kuti zvizvarwa zvidiki ndizvo zvinonyanya kuda kufambidzana nemhando kuburikidza nenharembozha.
Chirevo ichi zvakare chinosimbisa kuti makambani ekufambisa ari kurasikirwa neakasarudzika application ye mobile messaging ruzivo: kubhadhara. Asi izvo, 73% yevatengi vakaratidza kuti havana kumbobvira vatenga kuburikidza neSMS yekubhadhara link. Nekudaro, ne77% yevatengi vachiti vanoda kushandisa chinongedzo chekubhadhara mbozha nemhando dzekufambisa, pane mukana wakakura wendege, mahotera nemakambani emotokari dzekurojesa kuti vawedzere ruzivo rwekufamba uye kubvumira vatengi kutarisa, kutenga nekutevera zvirongwa zvekufamba zvese pamafoni avo. 81% yevatengi vangangotenga kuburikidza nekubhadhara link nechero mhando yekambani yekufambisa, nekuchengetwa kwehotera kuri pamusoro pechinyorwa (58%).
Zvimwe zvakakosha zvakawanikwa zvinosanganisira:
• Ndege:
o 48% vanoda nharembozha kubva kumakambani ekufambisa panguva yekurodha, uye 63% vakati mukati meawa makumi maviri nemana.
o Vatengi vangade kugashira meseji pazuva rerwendo rwavo neruzivo rwakakosha, ne60% yevatengi vanoda kugamuchira chiziviso chekuchinja kweminiti yekupedzisira kurwendo rwavo rwekufamba nendege.
o 48% yevatengi vangada kubhuka bhurogi rekubhururuka nendege kuburikidza nenharembozha
• Mahotera:
o Vatengi vangada kushandisa mameseji enhare nemahotera (92%) vachipikisana nendege (89%).
o Kumahotera, kugamuchira meseji mbozha yekuti kamuri yako yakagadzirira uye kukumbira kunonoka kana kunonoka kupinda ndiyo inonyanya kufarirwa pakati pevatengi (58% vanoda chiziviso chekuti kamuri yavo yakagadzirira uye 41% vanoda kuziviswa kuti vavandudze kamuri yavo) .
o Kuchengetedzwa kwehotera uye kukwidziridzwa kwekamuri ndiyo yakanyanya kusarudzwa pakushandisa chat yekubhadhara link - 58% vangada kubhuka, 47% vanoda kukwidziridza kamuri yavo.
• Mota dzekurenda:
o 54% yevatengi vangada kugamuchira meseji pazuva rerwendo rwavo neruzivo rwakakosha rwekurenda mota, uye 50% yevatengi vanoda kugamuchira chiziviso chekuchinja kweminiti yekupedzisira.
• Kubhadhara:
o 71% yevatengi vakaratidza kuti vari kuda kutenga nekambani yekufambisa kuburikidza nekubhadhara link chete mushure mekutaura nemumiriri wehupenyu kana automated bot.
• Kufamba kwese:
o 27% inofarira kutumira mameseji enhare kutaurirana nekambani yekufambisa (yepamusoro-soro pane chero chikamu), nepo 8% chete inofarira kutaurirana nekambani yekufambisa pawebhusaiti chat.
o 48% yevatengi vangatarisira kuti meseji dzenharembozha dzichatanga panguva yekubhuka, 63% vangatarisira kuti meseji mbozha dzichatanga maawa makumi maviri nemana vasati vafamba.
o 80% yevatengi vanoti zviri nyore kushandisa dhesiki rekufambisa kuburikidza nenharembozha zvichienzaniswa nemamwe machaneli.
o Vashandisi ve iPhone vanonyanya kumanikidzwa kushandisa nharembozha nemakambani ekufambisa zvichienzaniswa nevashandisi veAndroid.
"Nekugonesa kutaurirana uye kutengera vatengi vavo mukutaura, Clickatell yakavhura mikova yekurerutsira uye yemunhu pamhando dzekufamba," akadaro Pieter de Villiers, CEO uye co-muvambi weClicatell. "Iyo data inoratidza kuti pane mukana wemhando dzekufambisa kuendesa masevhisi kune vatengi vavo zviri nyore uye zviri nyore kuburikidza nenharembozha, izvo zvinoshuviwa nevatengi. Zvichida iye zvino kupfuura nakare kose, kuvimbika kwevatengi kuri kubatwa uye mhando dzekufambisa dzinofanirwa kuita mari pane zvese zvinobata. "
