The Uganda Tourism Board (UTB) yakagadzirirwa kuitisa yechishanu yegore Pearl ye Africa Tourism Expo (POATE) 2020, yekushanyirwa uye yekushambadzira ratidziro inounza pamwechete vafambisi vematunhu uye vekunze, vamiriri vekufamba, vamiriri vekuenda, uye vatambi vakasiyana mukutengeserana kwekushanya kuti vabatanidze pamwe nekufambisa bhizinesi rekushanya. Expo yemazuva matatu ichaitwa kubva Kukadzi 3-4, 6 uye ichaitirwa kuSpeke Resort kuMunyonyo.

Chirevo kubva padhesiki raSandra Natukunda, Senior Public Relations Officer weUTB anoverengwa muchidimbu: "POATE 2020 ichabatanidza bhizinesi kune bhizinesi (B2B) uye bhizinesi kumutengi (B2C) fomati yemitambo yekutengesa pasi penyaya 'Kukurudzira kwakakosha kuita. kukurudzira kushanya muAfrica kuzorora, bhizinesi uye kunakidzwa, 'yakanangana nekusimudzira mukurumbira weUganda senzvimbo inodiwa mudunhu nepasi rose. ”

Kutanga chiitiko ichi, Hon. Gurukota rezveHurumende yeVashanyi veMusango uye Zvekare, Prof. Ephraim Kamuntu, akacherekedza tarisiro yebhodhi pakufamba kweIntra-Africa. Vakati, “Tourism yakagara ichikurudzirwa senzira yekuvandudza hupfumi uye kuvaka patsva nzanga. Tarisa pakufamba kweIntra-Africa panguva yeichi expo uye nekumberi kunoitirwa kuwedzera huwandu hwevanosvika Africa kuenda kuUganda. Nerumutsiriro rwe… Uganda Airlines, kubatana kwenzvimbo kuri nyore uye izvi pakati pevamwe zvichaita kuti kufamba kweAfra-Africa kubudirire. ”

UTB Board Sachigaro, Hon. Daudi Migereko, akaona kuti POATE yaive nzira yekushambadza nekusimudzira nyika kuboka revatengi vakasarudzwa vakaitirwa nechinangwa chakakura chekuwedzera vashanyi vanouya kuUganda zvinoenderana nehurongwa hweITB. "Kuratidzira kwekushambadzira kwave kuita kuti vanhu vabatikane zvakanyanya, uye Africa yakanangana nenguva neUganda zvichipiwa kufarira vafambi mukondinendi, sachigaro akadaro.

Lilly Ajarova, CEO we UTB, akati POATE ndiyo imwe yenzira dzakakosha dzekukurudzira kushanya kweUganda mudunhu nepasirese. Chiratidziro chinobatsira kubatana kwakakosha kuburikidza nevatengi vakagamuchirwa pakati pevashanyi nevashandisi vekushanya mudzimba. Zvakare, inobvumidza Uganda kuratidzira yakanangana nemapoka akasiyana evatengi vakatambirwa vanoita basa rakakosha mukuwedzera kwevashanyi vanosvika.

"Pakufamba kweFAM kwevhiki rese, tichagamuchira nekuratidzira… vatengi vakagamuchira kune zvimwe zvakasarudzika uye matombo anokosha eUganda. uye kuona chiitiko chakapfuma uye chisingakanganwike saka vanowana maoko-pane pfungwa yeUganda senzvimbo yekushanya. Vatengi vakagamuchirwa vanosanganisira vashanyi, vatambi venhau, vemahotera, pakati pevamwe, uye vatengi vanopfuura makumi manomwe vakatarisirwa kubva kumisika mikuru yekuUganda yakadai seAfrica, North America, Canada, UK, Germany, Switzerland, pakati pevamwe, ”akadaro Ajarova.

Mazuva maviri ekutanga echiitiko ichi anozoita masemina uye mawekishopu, misangano yeB2B, uye misangano apo zuva rekupedzisira richange rakavhurwa ruzhinji kune kusangana kweB2C pakati peveruzhinji nekuenda kune varatidziri uye vatengi vakatambira.

Achitaura zvakafanana, Pearl Horeau, Mutungamiri weUganda Tourism Association (UTA) akataura kuti expo ichapa mukana unofadza kune vega vega vezvekushanya kuti vabatanidze nekuvandudza bhizinesi ravo rezvekushanya nekufamba zvakananga.

Chiitiko chinodzoka mushure megore regore nevashandisi vega vega vanoshanya vachida kuona kuti UTB inokwanisa kukwezva huwandu hwakawanda hwevatengi vakagamuchirwa tichifunga kuti pane nguva shoma yasara yekugadzirira.

Pakutangisa, UTB yakagamuchira mvumo-inodiwa kubva kumutungamiriri weUTA uyo akati: “Kana tiri [vega] vega, tine chokwadi nezve bhizimusi richaunzwa nePOATE kuUganda. Kutarisisa pamusika weAfrica idanho munzira kwayo sezvo kondinendi ichipa mikana yakati wandei yekutengeserana kwekufamba-famba kunoratidzwa nehuwandu hwevashanyi vemuAfrica vanouya kuUganda nedzimwe nyika. ”

ZVOKUBVA MUNYAYA INO:

The focus on the African market is a step in the right direction as the continent provides a number of opportunities for intra-travel trade evidenced by the number of African tourists coming to Uganda and other countries.
The Uganda Tourism Board (UTB) is set to host the 5th annual Pearl of Africa Tourism Expo (POATE) 2020, a tourism and travel trade exhibition which brings together regional and international tour operators, travel agents, destination agencies, and various players in the tourism trade to network and facilitate tourism business.
Daudi Migereko, noted that POATE was a strategic avenue to market and promote the country to a group of select hosted buyers in a broader goal to increase tourist arrivals to Uganda as per the UTB strategic plan.