The Philadelphia Convention and Visitors Bureau (PHLCVB), iyo iri pamutemo sangano rekusimudzira kushanya kweGuta rePhiladelphia pasi rose, inoshandisa mahofisi evamiriri munzvimbo nomwe pasi rose, kusanganisira UK.
Kushandiswa kwemari nevashanyi vekumhiri kwemakungwa kuguta rePhiladelphia kwakawedzera ne7.2% muna 2017, nevafambi vanobva kuUK vachimiririra imwe yemisika yepamusoro.
Zvinoenderana nefungidziro yakaburitswa nguva pfupi yadarika kubva kuSTR, Inc., Center City mahotera ari padanho rekuve nerimwe rekodhi-rekodha rekugara, iro parizvino rinofungidzirwa kusvika 79.4%. Mumwedzi mitanhatu yekutanga ye2018, Center City mahotera akatengesa 102,000 mamwe makamuri husiku zvichienzaniswa nenguva yakafanana gore rapfuura. Kukura uku kunokonzerwa nechikamu chikuru kukarenda yakasimba yegungano ine kamuri yegungano husiku kusvika 98% YOY muQ1 chete.
Misika yepamusoro yekudyisa kuPhiladelphia yakabva kunyika dzekuMadokero kweEurope uye mudunhu reAsia Pacific (United Kingdom, China, Germany, India, neFrance, zvichiteerana). Musika uri kukurumidza kukurumidza, pakati pegumi neshanu, yaive South Korea, ine yakakosha 15% YoY kukura mukushanya.
Iyo PHLCVB inoshingairira kusimudzira Philadelphia mumisika ye23 yepasi rose. Mukubatana, uye pasi pekutungamirwa nechikwata chenyika dzevashanyi chiri muPhiladelphia, mahofisi aya epasi rese anoshanda kukudza meseji yePhiladelphia uye kukurudzira kufamba kunharaunda.
"Kushanya kwePhiladelphia mhiri kwemakungwa kuri kuita zvakanaka," akadaro Julie Coker Graham, Mutungamiriri uye CEO wePHLCVB. “Pasi rose, vashanyi vanoziva kuti guta inzvimbo inotambirwa nevanhu, uye kuPHLCVB, takagadzira nzira inokunda yekukurudzira kukura kwekufamba mumisika iri kusimukira kuburikidza nemahofisi edu epasi rose uye nekutengesa kunze kwenyika. Paavhareji, mushanyi wega wega wekune dzimwe nyika akashandisa £770 ($1,004) muPhiladelphia panguva yekushanya kwavo, iyo iri kumusoro kwe6.5% pamusoro pe2016.
Kazhinji, vashanyi vekunze vanonyanya kufarira zviitiko zvekutandara zvinosanganisira kutenga, kuona nzvimbo, kushanyira madhorobha emifananidzo uye mamuseum, pamwe nemapaki emunyika, zviyeuchidzo uye nhoroondo dzenhoroondo. PHLCVB inoshandawo muboka uye tsika "mafambiro ekuzivana" ekushanyira nhepfenyuro dzemhiri kwemakungwa, zvichikonzera kushanya kwenhau dzemhiri kwemakungwa ka110 muna 2017. Pamusoro pezvo, boka rePhiladelphia-based Global Tourism rakapinda 25 kutengeserana mudzimba uye nedzimwe nyika, vakapinda mu15 kutengesa misheni muna 16. nyika, uye yakatambira mazana matatu nemakumi maviri enyanzvi dzekutengeserana dzekufamba kubva kunyika makumi maviri nembiri parwendo rwekuziva kuenda kuPhiladelphia.
Kuti uwedzere zvirongwa izvi, PHLCVB yakabudisawo mushandirapamwe mutsva wekutengesa, unonzi "Kutendeseka Philadelphia" muzhizha 2018. Vhidhiyo itsva yekuenda uye tsika yepasi rose bhurocha, yakabudiswa mumitauro misere, inogadzirisa unhu uye kufara kwePhiladelphia pamisika inokosha.
"Kuona Philadelphia ichiwedzera kusimba mumisika iyi yemhiri kwemakungwa chiratidzo chakanaka chehutano nekusimba kweindasitiri yemahotera," akadaro Scott Nassar, Mutungamiriri weGreater Philadelphia Hotel Association uye Managing Director weLoews Philadelphia Hotel. "Kuwedzera kwechido kubva kune zvechinyakare uye zvitsva zvepasi rose kunosimbisa kuvandudzwa kwemidziyo uye kutsigira mabasa muchikamu chekugamuchira vaeni. Kuedza kusimudzira Philadelphia senzvimbo yemhiri kwemakungwa kuri kukurudzira kukura. "
Zvinoenderana nefungidziro yakaburitswa nguva pfupi yadarika kubva kuSTR, Inc., Center City mahotera ari padanho rekuve nerimwe rekodhi-rekodha rekugara, iro parizvino rinofungidzirwa kusvika 79.4%. Mumwedzi mitanhatu yekutanga ye2018, Center City mahotera akatengesa 102,000 mamwe makamuri husiku zvichienzaniswa nenguva yakafanana gore rapfuura. Kukura uku kunokonzerwa nechikamu chikuru kukarenda yakasimba yegungano ine kamuri yegungano husiku kusvika 98% YOY muQ1 chete.
Pamusoro pezvo, kuburikidza nekuedza kweFiladelphia International Airport, pasi pehutungamiriri hwaRochelle Cameron, mhepo itsva yepasi rose kubva kuIcelandair, American Airlines neAer Lingus yakasimbisa basa rePhiladelphia seguta rekupinda muAmerica. Philadelphia parizvino iri nyore kuwana uye ichashandisa mikana yekuvandudza kushanya mhiri kwemakungwa kubva kumisika yakakosha yepasirese.
