Vatariri vekufamba uye mabasa avo ekuchinja

Kufamba kwebhizinesi uye basa remaneja wekufamba rakachinja zvakanyanya panguva yedenda.

Sezvo bhizinesi rekufamba richidzoka, vazhinji vari kubvunza kuti ndedzipi shanduko dzichava dzechigarire, uye kuti indasitiri icharamba ichishanduka sei kuti ifambise misoro mitsva inosanganisira inflation, COVID-19 hutachiona hunowedzera, uye kutyisidzira kwekuwedzera kuvhiringika kwekufamba.  

Tsvagiridzo yakaburitswa nhasi neGlobal Business Travel Association (GBTA) uye yakaitwa kuti igoneke neFCM - "The Evolution of Travel Program Technology" - inoongorora kuti tekinoroji yakakanganisa sei basa remaneja wekufamba, ruzivo rwevafambi, uye bhizinesi reTMC. 

Munguva yedenda, dhijitari uye kushandiswa kwetekinoroji kwakawedzera sezvo vafambi vaifambiswa pamhepo, vachisangana nekufamba uye kusingabatike. Asi zvinoshamisa kuti tsvagiridzo iyi ikozvino inoratidza kuti vaviri muvashanu mamaneja ekufambisa vanotaura tekinoroji seimwe yenzvimbo dzavo dzekurwadziwa, vachiratidza kuti pachine basa rinofanira kuitwa mukuwana chiyero chakakodzera. Sezvo makambani anodzoka kuzofamba nekuvandudza marongero awo ekufambisa, mazhinji ari kushandisa mukana uyu kuongorora hukama hwevapi uye tekinoroji zvinodiwa kune post-COVID nharaunda. 

"Basa remukuru wekufambisa maneja rakachinja zvakanyanya nekuda kwedenda, zvichisimudza chinzvimbo sezvo makambani akafamba nematambudziko asati amboitika. Tichifunga nezvekukurumidza kwekuchinja, tekinoroji yakaita basa rakakosha mukuona kushanda kwezvirongwa zvekufamba. Kuchengeta zvakagadziridzwa uye kutaurirana nevafambi kwatora kukurumidza kukurumidzira kumakambani, uye maneja ekufambisa achitarisa kukambani yavo yekufambisa manejimendi (TMC) kuti vape zano pamusoro penzira dzekugadzirisa zvirongwa zvekufamba zvine mutsindo vachichengeta vafambi vakachengeteka, "akadaro Suzanne Neufang, CEO, GBTA. 

“Kukurumidza kukurumidza kwehunyanzvi hwekuvandudza tekinoroji kunopa mikana mikuru kune mamaneja ekufamba uye anotungamira zvirongwa zvekufamba sezvatinodzokera kurwendo rwebhizinesi. Mamaneja ekufambisa anodoma tekinoroji sechinhu chakakosha pakusarudza TMC, "akadaro Marcus Eklund, Global Managing Director, FCM. "Ongororo iyi yakaratidzawo kuti paavhareji vapfumbamwe mugumi mamaneja ekufamba pasi rose vanoti ruzivo rwehunyanzvi rwehunyanzvi rwakakosha zvakanyanya. Zvakakosha kuti TMCs ive pamberi mukufambira mberi kwetekinoroji kuraira mamaneja ekufambisa uye kubatsira kugadzirisa matambudziko ekufambisa epasi rose. "  

Maonero akakosha

Tekinoroji ndiyo inonyanya kukosha kana mamaneja ekufambisa asarudza TMC, pamberi pemitengo / mubhadharo uye account manejimendi mhando uye rutsigiro. Vatatu muvashanu (59%) mamaneja ekufambisa anosanganisira tekinoroji sechimwe chezvinhu zvakakosha pakusarudza TMC. Nekudaro, vaviri muvashanu vakapindura (42%) vanosanganisira tekinoroji seimwe yepamusoro marwadzo ekutanga TMC yavo. 

Anenge ese mapurogiramu ekufambisa (96%) anoshandisa online booking tool (OBT), uye nekudaro ndiyo inonyanya kufarirwa tekinoroji chikamu chechirongwa chekufamba. Nekudaro, zvimwe zvigadziriso zvetekinoroji hazviwanzo kuitika zvinosanganisira kushuma madhibhodhi, TMC nharembozha, maturusi ekutenga zvakare uye kushandisa kamwe chete kubhadhara chaiko kudoma mashoma. Izvi zvinoratidza kuti mamaneja mazhinji ekufambisa anogona kunyanya kubatanidza tekinoroji yekufambisa ingangoita neOBTs uye nekudaro, vanogona kunge vasingazive dzimwe mhinduro dzinogona kugadzira mashandiro uye kukwenenzvera zvikamu zvechirongwa chekufamba.  

Zvirongwa zvishoma zvekufamba zvinoshandisa chishandiso chavo chekubhurosa online kusimudzira kusimudzira. Vasingasviki hafu vanoti OBT yavo inoratidza kubuda kwekabhoni mumhedzisiro yekutsvaga (44%) kana kuratidza yakaderera emission ndege dzakakwirira mumitsva yekutsvaga (10%), inopa mameseji anoenderera mberi (4%) kana yakagadzirirwa kusabvisa sarudzo dzisina kusimba kubva mumibairo yekutsvaga (2 %). Nekudaro, nhamba yakanaka yevatariri vekufamba vanofarira kugadzirisa yavo OBT kuita zvinhu izvi. Aya maitiro anozonyanya kuwanda sezvo zvinonetsa zvekusimudzira zvinokura, OBTs dhizaini akakosha maficha uye maneja ekufambisa anodzidza zvakawanda nezvawo. 

Pane kufarira kwakapararira muma chatbots. Vanomwe mugumi mamaneja ekufambisa vanofarira kutaura kweartificial intelligence-enabled chat. Aya ma chatbots anogona kupindura mibvunzo yevafambi kana kuvabatsira kubhuka. Kunyangwe kufarira kwakasimba, chatbots haisi chokwadi kune mazhinji mapurogiramu ekufambisa. Vasingasviki hafu vanoti TMC app yavo inosanganisira chatbot inogona kupindura mibvunzo yevafambi (10%) kana inogona kubatsira vafambi kubhuka (44%).  

Artificial intelligence (AI) ine mukana wekushandura zvinoshamisa mashandiro anoita zvirongwa zvekufamba. Mamaneja eKufamba anofarira zvakanyanya kushandisa AI kusimudzira kushuma (87%), kuchenesa data (82%), hunhu hwekutsvaga mhinduro (78%), uye kuongororwa kwemari mishumo (62%). 

Kunzwisisa kwemaneja wekufamba kweNew Distribution Capability (NDC) yakasanganiswa, nevazhinji vasinganyatso zivikanwa neiyo XML-based data transmission standard. Chikamu chimwe chete muzvitatu (30%) vanoti vanoziva "vamwe asi vane zvakawanda zvekudzidza," nepo mumwe chete pavashanu achiti "haana chaanoziva" kana "zvishoma" nezveNDC (20% imwe neimwe). Nepo mumwe muvashanu (21%) mamamaneja ekufambisa anoshuma chirongwa chavo chinopa NDC zvemukati kuburikidza neTMC/OBT yavo, chetatu (34%) havazive kana TMC/OBT yavo ichipa NDC zvirimo - zvichireva kuti NDC haisi yepamusoro pepfungwa pakati pemaneja mazhinji ekufambisa. . 

Ongororo iyi yakaitwa kubva Kukadzi 14 - Kurume 21, 2022, neGBTA nemhinduro kubva ku309 mamaneja ekufambisa anogara muUS, Canada, Europe neAsia Pacific. Kusarudzika kwekutanga kuwana mushumo kunowanikwa kune GBTA Kokorodzano vanopinda kuburikidza neFCM Travel booth, #2411 kana kunhengo dzeGBTA kuburikidza newebhusaiti yavo.