Shanyira California inoremekedzwa nzvimbo dzekushanya uye zvinokwezva mhiri kweCalifornia nekunaka mukushambadzira kwekushanya paPoppy Awards, akaitirwa kuCity National Grove muAnaheim. Zvikamu zvaisanganisira zvirongwa zvekushambadzira zvakanakisa, yakanakisa dhijitari danidziro, yakanakisa yemukati yekushambadzira chirongwa uye yakanakisa hukama neruzhinji mushandirapamwe.
"Mapoppy Awards anopemberera hunyanzvi hweCalifornia, chero chinhu-chinogoneka mweya uye inosimudzira kushambadzira kwekufamba mudunhu rese nekupfuura," akadaro Caroline Beteta, mutungamiri uye CEO weKushanya California. "Makorokoto kune vahwina nevatambi vane hunyanzvi uye kuzvipira kunokurudzira vavanoshanda navo uye kusimudzira California senzvimbo yepasi rose yekushanya."
Beteta yakapa 2018 Poppy Awards panguva yegumi yegore yeKushanya California Outlook Forum, yakaitwa Kukadzi 10-14 muAnaheim paDisney's Grand Californian Hotel & Spa uye yakapindwa nemazana evatungamiriri veindasitiri yekushanya. Yakagadzirwa nenyanzvi yekuCalifornia Nicholson Blown Glass muAuburn, Poppy Awards inopihwa makore maviri ega ega kubvuma zvakanakisa zveCalifornia kusimudzira kushanya. Boka renyanzvi dzekushambadzira maindasitiri rakasarudza vakundi vePoppy Awards muzvikamu zvisere: Yakanakisa Yakazara Yekushambadzira Chirongwa (pamatanho matatu ebhajeti); Best Digital Campaign; Best Social Media Campaign; Best Content Marketing Initiative; Best Cooperative Marketing; uye Best Public Relations Campaign.
Panguva yemhemberero, Kushanya kuCalifornia kwakapawo mubairo weCalifornia Dreamer Award, wakapihwa kune vanhu vanonyatsoratidza mweya weCalifornia, kuna Louie Schwartzberg, mugadziri wemufirimu ane mukurumbira uye piyona mune yenguva-inopera cinematography.
"Louie Schwartzberg anomiririra zvinoreva kurota hombe muGolden State, uye fungidziro yake uye kutyaira kwamuita mutyairi mumunda wake," akadaro Beteta. "Basa rake rinonyatsotora runako rwenzvimbo isingaenzaniswi yeCalifornia uye nharaunda yakasikwa, inokwezva vateereri kwese kwese."
Gore rino 2018 California Poppy Mubairo vanohwina ndeiyi:
Yakanyanya Kushambadzira Chirongwa - $2 miriyoni zvichikwira
Los Angeles Tourism & Kokorodzano Bhodhi
Yakanyanya Kushambadzira Chirongwa - $500,000 kusvika $2 miriyoni
Greater Palm Springs Gungano & Vashanyi Bureau
San Diego Zoo Global
(tie)
Yakanyanya Kuwanda Kwemusika Chirongwa - isingasviki $500,000
San Francisco Yekufamba Sangano
Best Digital Campaign
Shanyira SLO CAL
Best Social Media Campaign
Squaw Valley Alpine Meadows
Zvakanakisa Zvekushambadza Initiative
North Lake Tahoe Visitor Bureaus
Best Cooperative Marketing
Shanyira Anaheim
Best Public Relations Campaign
San Diego Tourism Chiremera
