Mugore rinoratidzwa nemutambo-kuchinja kutanga-ups, kukanganisa maitiro, kubatanidzwa uye kutora, uye kusvetuka mune zvese zvekufambisa tekinoroji uye maitiro evatengi, kuramba uchifambirana nezviri kuitika muindasitiri yekufambisa yepamhepo iri kuramba ichinetsa. Pamusoro pezvo, kugadzirisa kwedu nekukasira uye kwechokwadi, zvinoreva kuti zviri kuramba zvichinyanya kushomeka kuti isu "titarise-kumusoro" uye kusvika pakatarisana nekutyisidzira kunotevera kana mukana wakamirira indasitiri yekufambisa yepamhepo. Ndeapi mafambiro ari kubuda anozoita fizzle uye ndeapi achabuda? Ndeupi mukana wakanyanya kukosha (kana kutyisidzira kwakakomba) wakatarisana neindasitiri yedu? Ndeapi masimba anovhiringa anozogadzirisa zvakare mamiriro ekufambisa epamhepo sezvatinozviziva mumakore anotevera?
Tichifunga izvi, EyeforTravel yakabatana nemwenje inotungamira paFacebook, Google, uye TripAdvisor uye yakangovabvunza kuti: Ndezvipi "Zvinhu Zvikuru Zvinotevera" zveindasitiri yekufambisa online? Zvidimbu pazasi:
Rohit Dhawan, Lead Product Manager, Facebook
PaFacebook, tiri kunyatsoona kuti dandemutande riri kuvakwa patsva nevanhu - zvese zviri kuwedzera kushamwaridzana. Chii chaimbove dandemutande reruzivo apo vanhu vaitsvaga kutsvaga 'chii' chanyatsochinja kuenda kuwebhusaiti apo vanhu vari kutsvaga kutsvaga 'ndiani?' Nhasi, kune mapeji epaFacebook akawanda kupfuura kune mapeji ewebhu. Iyi social web inonyatso kureva kuti vanhu vari pakati pekushambadzira - mumaindasitiri ese, kusanganisira kufamba. Ikozvino kune mukana wakatokura wevatengesi kuti vagadzire inoenderera, nzira mbiri nhaurirano pakati pemhando dzavo nevatengi vavo. Nekuda kwekubatana uku, tiri kuona kuti mabhizinesi anogona ikozvino kuwana inoshanda yeshoko-ye-muromo kushambadzira pamwero kekutanga. Tagara tichiziva kuti kurudziro dzakanakisa dzinobva kushamwari dzako - uye ikozvino mabhizinesi anogona kukwirisa iri rechisikigo izwi-re-muromo vachishandisa sutu yezvishandiso zvekushambadzira izvo Facebook inofanirwa kupa - zvinosanganisira ads, Mapeji, Sponsored Stories, uye social plugins. .
Barbara Messing, CMO, TripAdvisor
• Kufamba kuri kuwedzera kushamwaridzana - Vanhu vari kushandisa tekinoroji uye masocial network kuti vawane huchenjeri hweshamwari kuita sarudzo dzakanaka dzekufamba. Tiri kushandisa simba rakawanda paTripAdvisor tichifambisa hukama pakati peshamwari, sezvatinofunga kuona mazano ekufambisa kubva kushamwari dzako kwakakosha zvikuru.
• Chikamu chekufamba chiri kuchinja (zvinoshamisa) nefoni - Nharembozha inofadza zvikuru - uye kuchinja zvose nguva yekuronga kufamba uye mu-rwendo ruzivo. Kunyanya panguva yechiitiko cherwendo kuchine toni yemukana wekuita kuti mufambi azive zviri nani, kumutendera kuti awane maresitorendi akakodzera uye zvinokwezva zvinoenderana nezvaanofarira uye nguva, uye kunyange kupa akakosha enzvimbo-akavakirwa maficha anogona kuendeswa chete. via mobile. Dai chete isu tichigona kubvisa idzo mari dzinotyisa dzekutenderera nzendo dzepasirese!
• Simba (uye kuvapo kwese) kwekuongorora - Kunyange zvazvo TripAdvisor yava nemakore anopfuura gumi ichitenda kuti huchenjeri hwevaongorori vedu hunobatsira vamwe vafambi kuti vave nenzendo dzakanakisisa, isu munguva pfupi yapfuura takaona kuti indasitiri yehotera yakagamuchirawo mabhenefiti ekuongorora uye kukosha kweiyo zvinyorwa kune mukurumbira wavo wemagariro. Waimbofanira kutsvaga zvakaoma kuti uwane wongororo yehotera kunze kweTripAdvisor, uye ikozvino inenge OTA yega yega ine wongororo munzira yavo yehotera, cheni dzehotera dziri kuratidza wongororo pane yavo saiti-yakananga saiti, uye kunyange Google yatanga kuunganidza wongororo. NeTripAdvisor ine vashanyi vanopfuura mamirioni makumi mana neshanu mwedzi wapfuura tichiverenga mamwe emamiriyoni makumi mashanu wongororo uye maonero, tinoziva wongororo yakakosha kune vatengi mukufamba-kuronga maitiro.
• Kushanya kwakasvibira uye kwakasimba kwekufamba kuri kuwedzera kukosha - Vafambi vanoda kuziva zvakawanda pamusoro pemaitiro egirinhi uye mukurumbira wezvakatipoteredza wemahotera, uye vafambi vanotsvaka kunzwisisa kana hotera iri chikamu chedambudziko kana mhinduro mukusimudzira maitiro ari nani ezvakatipoteredza. Uye seti iri kukura yevafambi vanoda kuona kuti madhora avo ekushanya ari kubatsira sei nharaunda mune dzimwe nzvimbo.
Rob Torres, Musoro weKufamba, Google, Inc.
3 kufanotaura kwe2012:
1) Hukasha kutorwa kwevatengi kwepuratifomu semotokari yekubhukitsira yekufamba - Kukura kutorwa kwewebhu-inogonesa nharembozha kuri kushandura kuti mangani makambani anoita bhizinesi. Mabhureki ekufamba ane mukana wekutora mukana uyu maitiro.
- Huwandu hwevashandisi venhare vanotsvaga mafambiro inotarisirwa kukura 51% muna 2012.
- 34% yevashandisi vese vekuUS vanotsvaga kubva kunharembozha yavo.
- 23% yevafambi vese vekunze vanoshandisa nharembozha yekutarisa ndege.
- Pakazosvika 2012 18% yevashandisi venhare vachabhukawo kubva kune yavo smart device.
2) 2009 pese zvakare - Vatengi vekufamba vacharamba vachitsvaga madhiri uye zvideredzwa pamarekodhi mazinga. Muna 2012, vatengi vachave zvakare vachida kuisa nguva yakawanda mukutsvaga kwekutsvaga kuitira kuchengetedza mari - vachatsvaga zvibvumirano zvakanakisisa zvavanogona kuwana, kuti vawane bhangi yakawanda yebhadha yavo. Nzvimbo dzekutengesa Flash dzicharamba dzichibudirira… kunyanya munzvimbo yekufambisa.
3) Chigadzirwa chitsva munzvimbo yekufamba chinobuda kekutanga kubva pakupinda kweOTAs mukupera kwema90s - Paunotarisa mhiri kwezvikamu zvekutenderera kwekufamba - kurota, kutsvagisa, kubhuka, kusangana, uye kugovana - mukana wekuvandudza. , kunyanya mumatanho ekutanga ekurota uye kutsvakurudza, zvinoshamisa. Muna 2012, iwe uchaona mashoma ekutanga ekufambisa achibuda kuedza kushandisa mukana uyu.
Facebook, TripAdvisor, Google, uye LinkedIn vese vachange vachipa humwe humbowo uye mazano pamakakatanwa makuru paEyeforTravel's TDS North America 2011 Summit muLas Vegas munaGunyana 19-20. Vachabatanidzwa nevamwe makumi mapfumbamwe neshanu vatauri venyanzvi kubva kumhando dzinotungamira seExpedia, IHG, American Airlines, Harrahs, Orbitz, Hilton, LivingSocial, United-Continental, Starwood, Gowalla, Las Vegas Sands, Wyndham, uye akawanda, akawanda akawanda.
Ndedzipi pfungwa dzako? Pane fungidziro dzausingabvumirani nadzo here kana kuti pane zvatakapotsa? Ndokumbira ugoverane mhinduro yako uye ruzivo.
Kuti uwane rumwe ruzivo nezve TDS Asia 2011, ndapota shanyira iyo yepamutemo chiitiko webhusaiti, kana kubata summit director [email inodzivirirwa] .
ZVOKUBVA MUNYAYA INO:
- While TripAdvisor has for over a decade believed that the wisdom of our reviewers helps other travelers have the best trips, we've recently seen that the hotel industry has also embraced the benefits of reviews and the importance of that content to their social reputation.
- Particularly during the in-trip experience there is still a ton of opportunity to make the traveler better informed, allow her to find the right restaurants and attractions tailored to her interests and time, and even provide special location-based features that can only be delivered via mobile.
- Travelers want to know more about the green practices and environmental reputation of the hotels, and travelers seek to understand whether the hotel is part of the problem or the solution in promoting better environment practices.
