Nhasi, Pure Leaf Iced Tea yakazivisa kuwedzera kweiyo portfolio yetii nematei matsva eLower Sugar iced. Izvo zvinopihwa zvitsva zvinopa vatengi sarudzo inozorodza iyo inoti "kwete" kune yekugadzira flavour uye sweeteners, apo ichiti "hongu" kuravira kukuru ine yakaderera yehuga. Ikozvino inowanikwa muzvitoro zvikuru munyika yose, mutsara mutsva kubva kuPure Leaf unouya mune zvinonaka zvitatu zvinonaka zvakaderedzwa shuga zvinotora Pure Leaf favourites - Subtly Sweet Black Tea, Subtly Sweet Peach, uye Subtly Sweet Lemon.
"Tinoziva kuti vazhinji vevatengi vedu Veshizha Vakachena vanoda dzimwe nzira dzeshuga dzisina kupira pakuravira," anodaro Julie Raheja-Perera, General Manager, North America, Pepsi Lipton Partnership. "Nerubatsiro rwenyanzvi dzedu dzetii masters, isu tinofara kuwedzera yedu Pure Leaf iced tii portfolio ine matatu anozorodza epasi eshuga iced tii anopa vatengi izvo zvavari kutsvaga. Tinoziva kuti vanhu vachada mutsara mutsva wePure Leaf Lower Sugar sezvo uchiunza kuravira kunotapira uye kuderedzwa kweshuga.
Imwe neimwe 18.5 fl oz bhodhoro rePure Leaf Lower Sugar rine makumi maviri macalorie uye 20g yeshuga chaiyo yakawedzerwa, inova 5% shoma shuga pane brand's Sweet Tea inopa. Pure Leaf Lower Sugar inowanikwa nemutengo unofungidzirwa we$85/bhodhoro uye inogona kuwanikwa munzvimbo yekunwa mumabhodhoro ega ega (2.09 fl oz), mapakeji matanhatu (18.5 fl oz mabhodhoro), uye 16.9oz multi-serve bhodhoro. . Inogonawo kuwanikwa paAmazon mumapakiti e64 (ega ega flavour uye akasiyana pack; 12 fl oz).
Mukupemberera kutangwa kweLower Sugar, Pure Leaf akafungazve rwiyo rwaDef Leppard rwakakurumbira, "Dururirai Shuga Pandiri," mushanduro itsva inonakidza yakanzi, "Dururirai Yezasi Shuga kwandiri." Iyo itsva remix inoisa kunakidza kutenderedza pamazwi erwiyo rwedombo, ichiratidza kunhuhwirira kunotapira kwechigadzirwa chitsva uye chimiro chemukati. Nhasi, Pure Leaf yakatanga terevhizheni itsva yegumi neshanu uye yekushambadzira yekutengesa ine remix.
Uye zvakare, Pure Leaf yakabatana nevazhinji vagadziri veTikTok "kudurura" pamwe chete nemumhanzi mune yakatsaurwa TikTok mimhanzi vhidhiyo. Vagadziri vachagoverawo rwiyo rwakamisikidzwa mumavhidhiyo avo eTikTok, vachikurudzira vateveri vavo/TikTok vashandisi kuti "tiratidze zvavakawana" uye edza itsva Pure Leaf Lower Sugar. Iyo brand's TikTok musiki vanobatana vanosanganisira Nameless James, Jadah Queen, Carlos & Emma, uye nezvimwe.
Mukubatana nekuburitswa kwenziyo, Pure Leaf irikusheedzera inonakidza muchitoro kupa. Vatengi vanogona kupinda kuti vawane mukana wekuhwina mimhanzi yemahara kwegore* nekutarisa kodhi yeQR mune vakasarudza vatengesi uye nekuona vhidhiyo yemimhanzi ine vanofurira. Chirongwa ichi chiri kurarama kusvika Chivabvu 1, 2022, uye hapana kutenga kunodiwa.
Mutsetse mutsva weLower Sugar unotanga pasi peamburera yemushandirapamwe werudzi rwe "Kwete Yakanaka", iyo inosimbisa kutenda kwayo kwekutanga kuti "kwete" iri pamwoyo wekugona tii uye "kwete" inzira yekuwana hupenyu hwakazadzikiswa. Mutii, Pure Leaf inoti “kwete” kune zvekugadzira zvinotapira, zvekugadzira zvinonaka, uye kune chero chisingagadzirise tii yedu. Muupenyu, Pure Leaf iri kutevera nyika umo kuti “kwete” zviri nyore uye zvinogamuchirika mutsika, kuti urarame upenyu hune chinangwa.
Kufanana nemamwe mapotifolio, nyanzvi dzedu dzetii masters vanobika Pure Leaf Lower Sugar vachishandisa chete zvakanakisa zvinongedzo, kunyanya mashizha etii anonhongwa pakutsva kwawo. Zvese zvigadzirwa zvePure Leaf zvine mashizha etii anocheneswa uye akaunganidzwa kubva kuRainforest Alliance Certified tea estates muIndia, Kenya, Indonesia, kana Sri Lanka kupa vatengi vedu zviitiko zvetii zvechokwadi kubva pakutanga sip kusvika kwekupedzisira.
