Minister Bartlett: Tourism for Economic & Social Development

Iyo World Travel Expo (WTE) muMiami, Florida, iri kuitika paMiami Airport Convention Center kubva munaChikumi 13 kusvika 15, 2023.

Ndeapi matanho akaitwa neJamaica kusimudzira kushanya senzira yekusimudzira hupfumi nemagariro?

Tourism inoramba iri nhamba yekutanga mutyairi we economic growth muJamaica. Jamaika yakaita matanho akati wandei ekusimudzira kushanya senzira yekusimudzira hupfumi nemagariro kubudirira.

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Hurumende yeJamaican yakashanda nesimba kusimudzira kushanya kuburikidza nemishandirapamwe yakasiyana-siyana yekushambadzira kukwezva vashanyi vekunze. Izvi zvinosanganisira mishandirapamwe yekushambadzira, kutora chikamu mune dzakasiyana siyana dzekutengeserana dzepasi rose, kuita misika mitsva, uye kushandirapamwe nemasangano ekufambisa nendege kusimudzira Jamaica senzvimbo yesarudzo.

Kubudirira Kwemunhu

Zvinofanira kucherechedzwa kuti kushanya kutevedzana kwezvikamu zvinofamba zvinofanirwa kuuya pamwechete zvisina musono kugadzira ruzivo rwatinotengesera pasirese uye kune vanhu vazhinji vanobatsira kugadzira chiitiko ichi chevashanyi - vashandi vepahotera, varimi, vatengesi vemhizha, kushanya. vafambisi, vatakuri vezvivharo zvitsvuku, vafambisi vengoro dzekondirakiti nevashandi vanokwezva, kungodoma vashoma. Hurumende yakaona kukosha kwevashandi vane hunyanzvi muindasitiri yezvekushanya. Matanho akaitwa ekupa kudzidziswa uye zvitupa kuzviuru zvevashandi vekushanya uye vadzidzi vechikoro chesekondari kuburikidza nezvirongwa zvemahara zvinopihwa neJamaica Center yeTourism Innovation (JCTI) nevamwe vayo vemuno nevekunze.

Pamusoro pezvo, takaita nzira dzinotevera dzekusimudzira kushanya semutyairi webudiriro yehupfumi nemagariro ne:

• Kupa mari yakachengeteka yemudyandigere yevashandi vedu vekushanya kuburikidza nekuchinja-chinja kweTourism Workers Pension Scheme (TWPS).

• Kufambisira mikana yakakosha yekushambadzira kweMabhizinesi Madiki nePakati Ezvekushanya (SMTEs) kuburikidza nezviitiko zvedu zvepagore zveTourism Linkages Network (TLN), zvakaita seKisimusi muna Chikunguru uye Speed ​​​​Networking, iyo inopa mukana kumazana evagadziri venzvimbo uye vezvemabhizinesi kuti vabatane nekutambira vaenzi. chikamu uye yemakambani Jamaica.

• Kubatsira vashandi vekushanya nedzimba dzakakwana uye dzinodhura; kusanganisira kuedza kuburikidza nekudyidzana kuri kugadzirwa nevanoita mari mumahotera, kuvaka dzimba dzinopfuura zviuru zviviri nemazana mashanu evashandi vemahotera.

• Kusimudzira makambani matsva neanotangisa mukati mechikamu chekushanya kuburikidza neTourism Innovation Incubator.

Kugadzira hunyanzvi hwekuita kuti uve nechokwadi chekuenderera uye kusimba

Uyezve, Jamaica yakaita nhamburiko yekuvaka kunze kugona kusimudzira maitiro ekushanya uye kusimba. Hurumende yakaita zvirongwa zvekuchengetedza nharaunda, kuchengetedza zviwanikwa, uye kusimudzira kushanya kwakanaka. Izvi zvinosanganisira kugadzwa kwemapaki emugungwa nenzvimbo dzakachengetedzwa, pamwe nekusimudzirwa kweeco-tourism uye zvirongwa zvekushanya kwenharaunda.

Pamusoro pezvo, hurumende yakaisa mari mukuvandudza zvivakwa zvenyika kuitira kutsigira kushanya. Izvi zvinosanganisira kuwedzera uye kusimudzira nhandare dzendege, zviteshi zvezvikepe, uye migwagwa kuti iwedzere kubatana uye kufambisa mafambiro evashanyi.

Jamaica yakakurudzira kudyidzana pakati pehurumende neakazvimirira kufambisa budiriro yekushanya. Kudyidzana nevashambadziri vakazvimiririra uye vane chekuita nekushanya kwave kwakakosha mukukwezva mari, kuvandudza zvivakwa, uye kuita nzira dzekushambadzira.

Jamaica inoenzanisa sei kuchengetedzwa kwenhaka yetsika nezvinodiwa neindasitiri yekushanya?

Jamaica ndiyo yekuenda-kuenda kune inoyevedza tsika tsika. Kutaura zvazviri, kuchengetedzwa kwenhaka yedu yetsika ndiko kunofambisa kudiwa kwekushanya kwedu. Tinoramba tichiita nhamburiko dzekuenzanisa kuchengetedzwa kwetsika dzedu nezvinodiwa neindasitiri yezvekushanya nekudyara muvanhu vedu, kuvandudza zvivakwa zvinotsigira, kugadzira zvitsva zvinokwezva, nekusimudzira maitiro ekushanya anogara achibatsira nharaunda dzedu uye kuchengetedza zvakatipoteredza.

Cultural tourism initiatives: Jamaica yakagadzira matanho ekushanya kwetsika anoratidza hupfumi hwenyika netsika. Zvirongwa izvi zvinovavarira kupa zvechokwadi zvetsika zviitiko zvevashanyi uku vachichengetedza nekusimudzira tsika dzeJamaican. Semuenzaniso, vashanyi vanogona kutora chikamu muzviitiko zvakaita semashopu emimhanzi yereggae, mitambo yekutamba yechinyakare, uye kushanya kwekudya kunosimbisa chikafu chemuno.

Zvakare, Jamaica yatora matanho ekuchengetedza nzvimbo dzayo dzenhoroondo uye zviratidziro, kuve nechokwadi kuti dzinoramba dzichiwanikwa kune vese veko uye vashanyi. Nzvimbo dzakaita seBlue naJohn Crow Mountains National Park, Port Royal, uye Bob Marley Museum dzakachengetedzwa uye dzinochengetwa kuti dzipe ruzivo munhoroondo yeJamaica uye kukosha kwetsika. Kuedza kuchengetedza kunobatsira kuchengetedza pfungwa yekuzivikanwa kwenyika uye kuita kuti vashanyi vadzidze nezve Jamaican nhaka.

Zvakakosha, tinoziva kukosha kwemaitiro ekushanyirwa anoenderera mberi kuderedza kukanganisa kwetsika nemagariro. Nhamburiko dzinoitwa kusimudzira kushanya kwakanaka, sekuganhurira nhamba dzevaenzi munzvimbo dzakaoma, kushandisa masisitimu ekudzora marara, uye kukurudzira kuremekedzwa kwetsika nemagariro nenzvimbo. Izvi zvinovimbisa kuti budiriro yekushanya inoenderana nechinangwa chekuchengetedza nhaka yetsika yeJamaica yezvizvarwa zvinotevera.

Pamusoro pezvo, tinoona kukosha kwekubatanidza nharaunda dzenharaunda mukusimudzira kushanya uye kuita sarudzo. Nekupa simba vagari venzvimbo, tinovapa pfungwa yebasa mukuchengetedza nhaka yedu yetsika uye kubatsirwa nemikana yehupfumi inopihwa nekushanya. Zvirongwa zvekushanyirwa munharaunda zvakavambwa, uko vagari veko vanobatanidzwa mukugamuchira vashanyi, kuratidza tsika dzavo, uye kupa akasiyana etsika zviitiko.

Mhemberero dzakaita seReggae Sumfest, mhemberero dzeMaroon, uye Jamaica Carnival inokwezva vese vashanyi vekumba nevekunze. Zviitiko izvi hazvingoburitse mari yekushanya chete asiwo zvinogadzira mikana yekuratidzira mimhanzi yeJamaican, kutamba, hunyanzvi, uye tsika dzekubika.

Unogona here kugovera chero nyaya dzebudiriro kana maitiro akanakisa kubva kuJamaica anoratidza kunaka kwekushanya munharaunda dzenzvimbo?

Tourism inoshanda senzira yekusimudzira hupfumi, kusikwa kwemabasa, kuvandudzwa kwezvivakwa, kuchengetedza tsika, kuderedza urombo, kuchengetedza kwezvakatipoteredza, uye kuchinjana kwetsika munharaunda dzedu. 

Kuburikidza neTourism Linkages Network yedu, takakwanisa kuwedzera kusvika kwedu kune vakawanda veJamaican munharaunda dzedu munzvimbo dzakasiyana siyana dzemaindasitiri anopa nekubatsira zvakanaka mukukura kwechikamu chedu. Kuti izvi zviitike, iyo Agri-Linkages Exchange (ALEX), inova chikuva chinobatanidza varimi vadiki zvakananga nevatengi muindasitiri yekushanya, yave shanduko yenharaunda munharaunda yezvekurima. Mumwedzi miviri yekutanga yegore, varimi mazana mana nemakumi mapfumbamwe vakawana mari inosvika zana nesere remamiriyoni emadhora kuburikidza nechikamu cheALEX. Takatengesawo zvirimwa zvinodarika mamirioni mazana matatu nemakumi matatu emadhora kuburikidza neALEX portal muna 490, tichibatsira varimi chiuru nemazana manomwe nemakumi matatu nevatatu vakaita saFitzroy Mais, murimi wemastrawberry wekuSt Andrew, uye vatengi mazana matanhatu nemakumi manomwe nevaviri vakanyoresa pachikuva. Ichi chiratidzo chesimba rekushanya uye kukosha kwekubatana kwetekinoroji mukufambisa kukura nekusimudzira.

Kune mamwe akati wandei maitiro epamusoro uye nyaya dzekubudirira dzinoratidza kunaka kwekushanya munharaunda dzenzvimbo zvinogona kutaurwa:

Vatengesi vedu vemusika wemhizha uye maartist emuno: Misika yehunyanzvi yakatekeshera muJamaica yese, ichipa huwandu hwakasiyana hwemhizha, hunyanzvi, uye zvigadzirwa zvechinyakare. Misika iyi inopa chikuva chevashandi veko kuti varatidze uye vatengese zvavanogadzira zvakananga kuvashanyi. Nekutsigira mhizha dzemunharaunda, vashanyi vanobatsira mukugarisa kwehupfumi hwenharaunda idzi uye vanobatsira kuchengetedza hunyanzvi hwekuita mabasa echinyakare. Musika weOcho Rios Craft uye Devon House Heritage Site mienzaniso inocherechedzwa apo mhizha dzemunharaunda dzinobudirira.

Nharaunda-yakavakirwa kushanya muTreasure Beach: Treasure Beach, nharaunda yemahombekombe muJamaica, yakagamuchira kushanya kwakavakirwa munharaunda senzira yekusimbisa vagari venzvimbo uye kukurudzira budiriro inoenderera. Kuburikidza neTreasure Beach Women's Group neTreasure Beach Foundation, nharaunda yakagadzira dzimba dzevaenzi, maresitorendi, uye mabasa ekushanya ayo ndeavo uye anoshanda nenhengo dzenharaunda. Chirongwa ichi chakapa mikana yekuwana mari kumadzimai nemhuri dzeko, kuvandudzwa kwezvivakwa, uye kutsigira zvirongwa zvedzidzo nehutano munzvimbo iyi.

Reggae mimhanzi yekushanya: Tsika yemimhanzi yeJamaica, kunyanya reggae, yave kukwezva kukuru kune vashanyi. Matanho akasiyana, akadai semitambo yemimhanzi, kushanya kwereggae, uye kushanya kunzvimbo dzekurekodha, zvinoita kuti vashanyi vaone mimhanzi yechokwadi uye kudzidza nezve kukosha kwayo kwetsika nenhoroondo. Zviitiko izvi zvinogadzira mikana yevaimbi venzvimbo, varongi vezviitiko, uye mabhizinesi ane hukama, zvichibatsira mukukura kwehupfumi, kugadzira mabasa, uye kuchengetedza nhaka yemimhanzi yeJamaican.

Idzi nyaya dzebudiriro dzinoratidza kuti kushanya muJamaica kwakabata sei nharaunda nekugadzira mikana yehupfumi, kuchengetedza nhaka yetsika, kupa masimba mapoka akashongedzwa, uye kutsigira budiriro inoenderera. Nekuenzanisa budiriro yekushanyirwa pamwe nekuita kwenharaunda uye kugoneswa, Jamaica yakaratidza kuti kushanya kunogona kuva chisungo chekukura kwakabatana uye kuchengetedza kuzivikanwa kwetsika.