ITB Berlin 2023 yasvika kumagumo akabudirira: Nevaratidziri vanosvika zviuru zvishanu nemazana mashanu kubva kunyika zana nemakumi matanhatu neimwe, World's Leading Travel Trade Show inochengetedza chinzvimbo chayo sepuratifomu inotungamira yeindasitiri yekufambisa yepasirese.
At ITB Berlin indasitiri yezvekufambiswa kwenyika yakafadzwa nekudiwa kukuru uye chido chevanhu chekufamba, zvisinei nemamiriro ezvinhu akaoma emusika. Kutevera zororo nekuda kwedenda uye kutora se sirogani yayo 'Vhura Shanduko', World Leading Travel Trade Show yakadzoka kekutanga sechiitiko cheB2B chete uye yakasimbisa kumira kwayo senzvimbo inotungamira yeindasitiri yekufambisa yepasirese. Mumazuva matatu ebhizinesi akakwana 90,127 vakapinda kubva kunyika dzinopfuura zana nemakumi masere vaive muBerlin. Kune ITB Berlin, iyo ITB Buyers 'Circle ine nhengo dzayo chiuru nemazana matatu yakavewo budiriro inokatyamadza. Hunhengo hweiyi denderedzwa yakasarudzika hwaingogumira kune vaitungamira vatengi veindasitiri yekufambisa. Huwandu hwekutengesa kwavo hwakawedzera zvakanyanya, uye kutora chikamu chepasi rose kwakawedzera kubva pamakumi mashanu muzana muna 180 kusvika pamakumi manomwe muzana. Mamiriro epasi rose nekusiyana kwevaratidziri vanosvika zviuru zvishanu nemazana mashanu kubva kunyika dze1,300 zvaifadza zvakaenzana. ITB Berlin yakakwezvawo kutarisisa kwenhau, iine nhengo dzinosvika zviuru zvitatu zvenhau uye mazana matatu nemakumi matatu nematatu ekufamba mablogi uye vane mukurumbira pasi rose vezvematongerwo enyika pachiitiko ichi.
Kuwedzera kukuru kune indasitiri
KuITB Berlin indasitiri yakabvumirana kuti 2023 inogona kuve gore rekodhi - chishuwo chevanhu chekufamba chadzoka munzvimbo zhinji dzepasi. Chete chete Asia-Pacific nharaunda iri kusarira kumashure - nekuda kwezvimwe zvikonzero zvekuti China ivhure miganhu yayo nguva yapera. "Mumazuva mashoma adarika indasitiri yekushanya yakaratidza kuvimba kunoshamisa kunyangwe mamiriro akaomarara uye nezvematongerwo enyika," akadaro Dirk Hoffmann, Managing Director weMesse Berlin.
Kuonana nemunhu kwakakosha kune bhizinesi revanhu iro rekushanya
“ITB Berlin yegore rino hwaive humbowo hwekuda kusangana takatarisana. Isu tinofara nekudzoka kunoshamisa kweiyo trade show sechiitiko mhenyu uye mhinduro huru kubva kune varatidziri nevashanyi. Indasitiri yedu ibhizinesi revanhu, uye kwete pasina chikonzero - munhu wese paITB Berlin akabvumirana nazvo”. Mafomati akawanda emadandemutande anosanganisira chiitiko cheITB Speed Networking, kuungana uye zviitiko panzvimbo dzevaratidziri pamwe nezviitiko zvemanheru panzvimbo yekuratidzira uye pakati peguta reBerlin hwaive humbowo hwekuda kusangana munhu.
Iyo ITB Berlin Kokorodzano ine nhamba dzepamusoro-soro vaipinda yakapa dzidziso dzakasiyana-siyana pazvidzidzo zvehunyanzvi. Pamaturu gumi nemasere edingindira, mazana mana evatauri vepamusoro anozivikanwa pasi rose vakatora chikamu muzvikamu mazana maviri uye vakakurukura misoro yainyanya kunetsa pamwe nemaitiro azvino anosanganisira digitalisation, Artificial intelligence uye kushomeka kwehunyanzvi. Pasi pemusoro wekuti 'Mastering Shanduko', nyanzvi dzakaratidza nzira dzekushandura matambudziko akatarisana neindasitiri iyi kuita mikana. Huwandu hwe18 vakapinda vakashanyira hurukuro, mapaneru uye nhaurirano pane inotungamira yepasirese thinktank yeindasitiri yekufambisa.
Zvisinei nemufaro uye kufara zvichitevera kudzoreredzwa kwemisika yepasi rose, indasitiri iyi yakabvumawo kuti kukunda denda iri iko zvino yatarisana nematambudziko makuru. Denda risati rasvika, kushoropodzwa kwanga kwatove kukwira kuti "bhizinesi sekare" raisazogoneka uye kuti kukura kwaingogona kuwanikwa nekutora zvese zvekusimudzira. Kushanya kunoenderana nemagariro evanhu kwagara kuri pachirongwa cheWorld's Leading Travel Trade Show. Gore rino zvakare yakapa huwandu hwakawanda hwehurukuro dzepanel, semina uye hurukuro, kuitira kuti pakati pezvimwe zvinhu kusimudzira ruzivo rwezvekutarisirwa kwevanhu mukushanya. Mubairo weEquality in Tourism Award, wakapihwa kekutanga paInternational Women’s Day kuITB Berlin 2023, une chinangwa chekukwevera pfungwa dzepasi rose pakuenzana kwevakadzi mukushanya. Vatatu vakakwikwidza vakaita mufainari - mubairo wakaenda kumufambisi wevashanyi weTravel Excellence kubva kuCosta Rica, uchiteverwa neAdventure Women kubva kuUSA naEtur wekuEcuador.
Mahoro akabhuka zvizere pakudzoka kwetrade show
Dzimba dzakarodzwa zvakazara dzakaratidzawo mafungiro akanaka eindasitiri. Nhamba dzevaratidziri dzaive dzakanyanya muzvikamu zveTravel Tech neCruise pashoo yegore rino. Pakati penzvimbo dzakasiyana nyika dzeArab dzakamiririrwa zvakanyanya. Pakazere, varatidziri vazhinji vakatora nzvimbo dzakakura zvinooneka gore rino uye makambani mazhinji ekushanya akadzoka mushure mekuzorora kwenguva refu. Vamwewo vaive vatsva paITB Berlin yegore rino. Iyo itsva-multi-purpose horo hub27 yakaita debut rakabudirira.
Zvakare neITB Berlin, iyo Official Host Country Georgia yakagamuchirawo vashanyi nemaoko maviri. Ichitora se sirogani yayo 'Infinite Hospitality', nzvimbo yacho yakaratidzawo zvinokwezva vashanyi pachiitiko chinoshamisira chakavhurwa manheru emutambo uyu, wakapindwa nenyika inotambira uye vane mukurumbira kubva kumaindasitiri nezvematongerwo enyika. Mumazuva mashoma akatevera, vatengi veB2B vakashanyira iyo itsva-multi-purpose horo hub27, Hall 4.1, mukova wekumaodzanyemba uye kuenda kuzviitiko zvakawanda nezviitiko munzvimbo yese yekuratidzira vakakwanisa kuwana nzwisiso yezvakasiyana-siyana zvinokwezva vashanyi munyika. Caucasus yaifanira kupa.
Iyo inotevera ITB Berlin ichaitika kubva 5 kusvika 7 Kurume (Chipiri kusvika China) 2024 paBerlin Exhibition Grounds.
* Huwandu hwevaratidziri vasina mamwe makambani anomiririra ayo sevaratidziri vanongogovera ruzivo ruzivo semuenzaniso.
