Chiitiko ichi chakaitika pamberi peRoyal Highnesses, Excellency, uye vatungamiriri vanobva kumatunhu ese neakazvimirira, pamwe nevanyori venhau vane mukurumbira uye nyanzvi dzendege.
Kuzivikanwa kutsva uku kunofambirana nehurongwa hwakakura hweshanduko yedhijitari yakanangana nekusimbisa tsigiro yendege yeHumambo hweVision 2030 kuunza nyika kuSaudi Arabia.
Iyo rebrand inoratidza kutanga kwenguva nyowani ye Saudia, kuunza pfungwa itsva maererano nemabasa evatengi nekutarisa kwakasimba pane zvedhijitari uye kusimudzira ruzivo rwevaenzi nekupemberera tsika dzeSaudi. Shanduko iyi inosimbisa Saudia's national identity sezvo inofungidzirazve zvigadzirwa zvese nemasevhisi kuti abatanidze ese pfungwa shanu. Vaenzi vanogona kutarisira chiitiko chechokwadi cheSaudi panguva yerwendo rwavo, vachiratidza zvakanakisa zveSaudi Arabia netsika dzakapfuma. Izvi zvinosanganisira kunhuhwirira kwakasiyana uye kuzivikanwa sonic, chikafu chakafemerwa munharaunda, zvese zvakagadzirwa nehunyanzvi hweSaudi mhizha. Hunhu hutsva uhu hunoratidza mweya wekugamuchira weSaudi Arabia, zvichisiya vashanyi vaine pfungwa yakadzama yekudziya kwenyika uye mutsa, uku ichikurudzira kukoshesa kwakadzama tsika dzeSaudi kune vese vemunyika nevashanyi. Iyo rebrand zvakare inosanganisira mayunifomu matsva evashandi vekabhini uye vashandi vepasi.
Rudzi rutsva rwerudzi rwemhando, runosanganisira girinhi, bhuruu, uye jecha, rinomiririra chinangwa cheSaudia chekuwedzera ngarava dzayo nenzvimbo dzekuenda, kubatanidza nyika neSaudi Arabia, ichisimbisa huchokwadi hweHumambo uye dzakadzika midzi tsika.
Mukufambirana neiyo rebrand, Saudia yakaitawo shanduko hombe yedhijitari, ichinyatso kusimudzira mutengi wedhijitari ruzivo. Saudia inotungamira pakati pendege dzepasi rose mukushandisa generative Artificial Intelligence (AI) semubatsiri chaiwo, anonzi "SAUDIA", iri imwe yekutanga yerudzi rwayo mudunhu. Saudia ichaita kuti vashanyi vapedze kutengeserana kwese kuburikidza nemaitiro aya anoshanda mukupera kwegore.
Iyo inoshuvira, yakarongwa kwenguva refu shanduko yedhijitari, inonatsiridza zvizere ruzivo rwevatengi, asi zvakare inobvumidza yakawedzera kurongeka mashandiro nemaitirwo uku uchivimbisa yakakwirira mwero yekudzivirira yevaenzi' data remunhu, kuburikidza nekudyidzana kwakasimba nemakambani anotungamira pasi rose.
Changamire Engr. Ibrahim Al-Omar, Director General weSaudia Group, akati:
"Tiri kutarisana nenguva itsva uye nguva inofadza zvikuru yeSaudia."
“Ndege yedu yakashanduka kubva paDouglas DC-3 ndege muna 1945, kuenda kundege 140 dzemazuva ano dzinoshanda munzvimbo dzinopfuura zana, ikava imwe yendege huru mudunhu iri.
Iro zita uye logo yeSaudia zvikamu zvakakosha zvenhoroondo yeHumambo yendege uye budiriro, uye vanhu vedu vanogovana yakakosha hukama hwehukama nemhando. Isu takaisa nhaka iyi yakapfuma muhunhu hwedu hutsva, tichiwedzera zvinhu zvinoratidza maonero edu, zvakagadzirira kukwezva nyika. "
Saudia haisi kungoburitsa chirongwa chakazara chedhijitari uye kugadziridza chitarisiko chayo, iri zvakare zvinobudirira uye nekukurumidza kubatsira kufambisira mberi Chiratidzo cheSaudi Arabia 2030, ichibatana nevose vane chekuita neindasitiri kuzadzisa zvinangwa zveNational Aviation Strategy. Iri zano rine chinangwa chekushandura Saudi Arabia kuve mutungamiri muindasitiri yepasirese, nekusimudzira ruzivo rwevatengi, kuvandudza kuchengetedzeka uye kushandira kune remangwana rakagadzikana, zvinoenderana nezvinangwa zveSaudia zvekuwedzera kuunza vanosvika mamirioni mazana matatu nemakumi matatu evashanyi kuHumambo panosvika 330.
