Turkey inotungamira nzira sezvo Europe inoona 2023 pamberi peiyo pre-denda mazinga

Thuye WTM Global Travel Report, yakabatana neTourism Economics, inoburitswa kuratidza kuvhurwa kweWTM London yegore rino, chiitiko chine mukurumbira pasi rose chekufamba nekushanya.

Kwegore razvino, kufamba kwemukati kuchave kwakakosha 19% kupfuura 2019 kana kuyerwa nemadhora, kunyangwe huwandu hwekushanya hwadzikira ne3% kubva pamamirioni mazana mana nemakumi mana muna 440 kusvika 2019 miriyoni muna 428.

Europe - iyo nezvinangwa zvechishumo ichi inosanganisira UK neTurkey - ndiyo dunhu rine huwandu hwepamusoro uye kukosha kwekushanya kwemukati. Kana uchitarisa mudunhu nenyika-ne-nyika, nzvimbo huru dzekuenda dzakapora zvakanyanya kana kuyerwa mumaeuro. Spain neFrance, misika miviri mikuru inopinda mukati, i33% uye 31% kumusoro muna 2019 zvichiteerana. Nekudaro, ese ari maviri anokunda neTurkey - musika wechitatu wedunhu - uyo wakanyora kukwira kwe73% muna 2019.

Croatia, musika wechigumi mukurusa wedunhu iri, inoratidzirwa semumwe mutambi akamira ne2023 anotarisirwa kuuya mu51% pamberi pemazinga ekutanga denda.

Tichienda muna 2024, kuenderera mberi kweTurkey kukwidza senzvimbo yekupinda ichaona ichiva nyika yechipiri inokosha zvikuru munharaunda, ichisvetuka France iyo inodonha kusvika nhamba ye3 pasinei nekuona kukura kwegore negore pakati pe2023 ne2024. Mushumo unofanotaurawo kuti Portugal ichawana chikamu chemusika muna 2024.

UK inbound yevaraidzo yekufamba yakapfava kune pre-denda mazinga uye iri kutadza kudzoreredza kwevezera rayo, kana ikayerwa mumaeuro. Iyo UK ichapedza 2023 ine kukosha kwakafanana ne2019, iyo isina kusimba kudzoka kubva kumisika gumi yakaongororwa, vese vari mberi. Gore rinouya iyo UK ichangokwira zvishoma muna 2019, kusiyana nedzimwe nyika dzakakura zvakanyanya.

Kuwedzera kunze, chikamu chemushumo chinofanotaura maitiro ekupinda mukati me2033 inoratidza kuti Spain, France neTurkey zvichaenderera mberi nekukura kwavo, kuwedzera kukosha ne74%, 80% uye 72% zvichiteerana. Nekudaro, France neTurkey zvichadonhedza nzvimbo mune gumi yepamusoro, yakatorwa neThailand uko kuwedzera kwe178% kunoikwidza munzvimbo yechina kumashure kweUS, China neSpain.

Maonero e2033 anotarisawo kunze kwekutandara kwekufamba. Iyo UK inoita zvirinani pano pane kumwe kunhu, nekukosha kwemusika wayo unobuda wakakwira ne58% pakati pa2024 na2033 payakayerwa mumadhora. Izvi zviri nani pane Germany inobuda (52%) asi isina kunaka seFrance (86%) neSpain (92%).

Kumwe kunhu, kuita kwazvino kwemisika yekushanya kwedzimba kunogara kwakasimba muEurope yose, nemufananidzo wepashure-denda wakanaka. Musika weku UK wepamba muna 2023 uri pakati peakasimba mudunhu rese, uchirova kukosha kwa2019 (kuyerwa mumaeuro) ne28%. Germany inoramba iri mutungamiri wemusika mudunhu rekushanya kwemumba asi ingori gumi nenomwe% pamberi pa17.

Kukosha kwekushanyirwa kwemumba kucharamba kuchikura kusvika muna 2024, nemisika yose mikuru yakasara mberi kwe2019. Izvi zvinosanganisira Turkey, iyo indasitiri yekushanyirwa kwemusha iri kunyoresawo kukura kwakakosha muhuwandu hwematemu, kunyange kubva kune imwe nheyo shoma pane kukura kunoonekwa mu inbound. Pakupera kwegore rino, zvemukati zvichawedzera kukosha ne53% zvichienzaniswa ne2019 nekuwedzera kwaizoenderera mberi muna 2024.

Juliette Losardo, Exhibition Director, World Travel Market London, akati: "Vafambi vekuEurope vakakosha mukubudirira kweindasitiri yepasi rose. Tsvagiridzo iyi inoratidza kuti musika wakanyatso kudzoka mutema mushure medenda, inova nhau dzakanaka kune wese munhu uye iri kukurudzira kuchikwata cheWTM London kuti chirambe chichishanda nesimba kubatanidza vatengesi nevanopa rwendo rwekutandara.

Turkey yanga iri mutsigiri weWTM kwenguva refu. Tinofara kuona kuti musika waro wemukati nemusha uri kusimukira uye tiri kutarisira kubatsira varatidziri vedu vese vekuEurope kuti varambe vachisimudzira bhizinesi ravo. "